Automatically Post Your Facebook Reels To LinkedIn
PostOnce automatically posts eligible Facebook Reels to LinkedIn, without downloading, re-uploading, or rebuilding the same post by hand.
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Video Tutorial
Watch: How to Auto Post Facebook Reels to LinkedIn
See how to connect a Facebook Page and LinkedIn account, then create the PostOnce workflow that publishes new and existing eligible Facebook Reels to LinkedIn automatically.
Setup at a glance
Your automated workflow in three steps
- 1Connect Facebook
- 2Connect LinkedIn
- 3Create the workflow
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Before you connect
The short answer
Yes, PostOnce can automatically post eligible Facebook Reels to LinkedIn with a reusable crossposting workflow.
What manual work does this replace?+
- No native Facebook-to-LinkedIn crosspost integration exists
- Facebook's casual tone often mismatches LinkedIn's professional audience expectations
- LinkedIn algorithm suppresses posts with external links — Facebook URLs in LinkedIn posts hurt reach
- Content that works as a Facebook personal post may feel off-brand for LinkedIn
- Third-party tools like Zapier or Pabbly are needed to automate the connection
How people automate Facebook-to-LinkedIn posting+
The most common approach is using Zapier or Pabbly to create a workflow: when a new post appears on your Facebook Page, the tool automatically creates a LinkedIn post with the same text.
This works well for text posts and images.
For videos, most automation tools can pass the image or link but not re-upload a video file natively to LinkedIn — that usually still requires manual action.
Tools like Dlvr.it and OneUp support Facebook-to-LinkedIn with more formatting control and scheduling options.
Rewriting Facebook content for LinkedIn's professional feed+
LinkedIn posts perform best when they're written in first-person professional voice, lead with a business insight or lesson, and end with a question or call to action.
If your Facebook post was casual — 'Hey everyone, check this out' — rewrite it entirely for LinkedIn.
Remove emoji-heavy formatting (LinkedIn users tolerate some but not Facebook levels).
Add context about why this matters professionally.
If you're sharing a video, upload it natively to LinkedIn rather than linking to Facebook.
LinkedIn's algorithm penalizes external links the same way it penalizes YouTube links.
PostOnce bridges Facebook and LinkedIn automatically+
PostOnce takes your Facebook page posts and publishes adapted versions to LinkedIn — with tone adjusted for professional context and content formatted to avoid the external link reach penalty.
You post on Facebook, LinkedIn gets a native post that actually reaches your professional network.
What You Need to Know
How people automate Facebook-to-LinkedIn posting
The most common approach is using Zapier or Pabbly to create a workflow: when a new post appears on your Facebook Page, the tool automatically creates a LinkedIn post with the same text.
This works well for text posts and images.
For videos, most automation tools can pass the image or link but not re-upload a video file natively to LinkedIn — that usually still requires manual action.
Tools like Dlvr.it and OneUp support Facebook-to-LinkedIn with more formatting control and scheduling options.
Rewriting Facebook content for LinkedIn's professional feed
LinkedIn posts perform best when they're written in first-person professional voice, lead with a business insight or lesson, and end with a question or call to action.
If your Facebook post was casual — 'Hey everyone, check this out' — rewrite it entirely for LinkedIn.
Remove emoji-heavy formatting (LinkedIn users tolerate some but not Facebook levels).
Add context about why this matters professionally.
If you're sharing a video, upload it natively to LinkedIn rather than linking to Facebook.
LinkedIn's algorithm penalizes external links the same way it penalizes YouTube links.
PostOnce bridges Facebook and LinkedIn automatically
PostOnce takes your Facebook page posts and publishes adapted versions to LinkedIn — with tone adjusted for professional context and content formatted to avoid the external link reach penalty.
You post on Facebook, LinkedIn gets a native post that actually reaches your professional network.
7-day free trial · No credit card required · Cancel anytime
Direct answer
Can PostOnce automatically post from Facebook to LinkedIn?
Yes, PostOnce can automatically post eligible Facebook Reels to LinkedIn with a reusable crossposting workflow. This is crossposting automation: you publish on Facebook, PostOnce watches for eligible Facebook Reels, and LinkedIn receives its own native post instead of a copied link preview.
Content types
Primary wording plus related formats
Facebook source formats
This workflow leads with Facebook Reels, and also covers related Facebook formats:
LinkedIn destination formats
The destination focus is LinkedIn, while also covering related LinkedIn surfaces:
Manual sharing
The manual route usually means sharing a link, sending to a Story, making a Feed post, or downloading the media and uploading it again.
- Link previews send traffic back to Facebook.
- Watermarks or source branding can hurt trust.
- Repeated downloads make daily posting hard to scale.
- Formats and captions often need cleanup.
Automatic workflow
PostOnce turns the same workflow into a repeatable rule: source account, destination account, filters, and automatic publishing.
- Connect Facebook as the source.
- Connect LinkedIn as the destination.
- Choose which posts should crosspost.
- Let PostOnce publish future matches automatically.
Alternatives and limits
IFTTT-style automations and native share buttons can be useful, but they often create status updates, links, or previews instead of native destination posts.
- Manual sharing is fine for one-off posts.
- Generic repurposing tools may require export first.
- Platform API limits still control what can publish.
- Music rights do not automatically transfer.
What gets adapted from Facebook to LinkedIn
Captions
Long captions may need shortening for LinkedIn.
Hashtags
LinkedIn: 3-5 industry-relevant hashtags recommended for reach.
Aspect ratio
Both prefer 16:9 video.
Destination format
Eligible media publishes as a native LinkedIn upload.
Watermark and metadata
PostOnce prepares media for the destination instead of reposting a link card.
Music and audio rights
Only reuse audio you have rights to publish on both platforms.
New posts and existing content
For new posts, PostOnce can watch your Facebook source and publish eligible Facebook Reels to LinkedIn after the workflow is created.
For existing or backlog content, use PostOnce to refill a workflow deliberately instead of dumping months of posts at once. Scheduled batches keep the destination account active without overwhelming followers.
If a video is longer than LinkedIn's destination limit, it needs trimming or review before publishing. LinkedIn supports videos up to 10 minutes.
Proof before you turn it on
Confirm the connected source account
Select the destination account or Page
Review filters and caption rules
Check the queue and destination post after publish
Facebook vs LinkedIn at a Glance
| Spec | ||
|---|---|---|
| Caption Limit | 63,206 chars | 3,000 chars |
| Max Video Length | 4h | 10min |
| Preferred Aspect Ratio | 16:9 | 16:9 |
| Max Video File Size | 10GB | 5GB |
| Carousel Support | Up to 10 items | Up to 20 items |
| Hashtag Strategy | Unlimited | Unlimited |
| Link Support | Yes | Yes |
| Primary Audience | 25-54 | 25-45 |
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Yes. With PostOnce, you can connect Facebook as the source, choose LinkedIn as the destination, and create a workflow so new matching Facebook posts are crossposted to LinkedIn automatically.
Connect both accounts in PostOnce, create a Facebook to LinkedIn crossposting workflow, and choose your content filters. After setup, PostOnce can detect new eligible Facebook posts and publish them to LinkedIn without manual downloading or re-uploading.
Yes. PostOnce lets one eligible Facebook post trigger a matching LinkedIn post, so you can keep both platforms active without rebuilding the same content twice.
PostOnce preserves your media quality and adapts captions from Facebook's 63,206 character limit toward LinkedIn's 3,000 character limit. Media format, hashtags, and destination rules still depend on each platform's requirements.
Yes. Use hashtag filters to control which posts crosspost. For example, add #crosspost to Facebook captions and only those posts will go to LinkedIn. Or exclude specific hashtags to skip certain content.
Related Crossposting Workflows
How to automatically post Facebook Reels to TikTok
Auto post Facebook Reels to TikTok as native video uploads when the source Reel is eligible.
How to automatically post Facebook Reels to YouTube Shorts
Automatically post eligible Facebook Reels to YouTube Shorts as native short-form video uploads.
How to automatically post your Facebook Reels to Instagram Reels
Set up automatic crossposting from Facebook Reels to Instagram Reels.
Social Media Automation Guide
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Features
How PostOnce Handles It
Set up Facebook to LinkedIn crossposting once. PostOnce automates the rest, so one native Facebook post can trigger a matching LinkedIn upload automatically.
Easy Facebook Crossposting Setup
Connect your Facebook and LinkedIn accounts, choose your crosspost rules, and you're done.
Setup takes under 60 seconds. After that, everything runs automatically in the background.
Set Up Facebook to LinkedInNative Video Upload to LinkedIn
When you crosspost Facebook to LinkedIn, PostOnce uploads the actual video file — not a link, not a preview.
Your Facebook content appears as a native LinkedIn post, indistinguishable from content uploaded directly.
Publish Natively to LinkedInCustom Crosspost Rules
Not every Facebook post belongs on LinkedIn. Set hashtag filters, content type rules, or account-level controls to choose what gets crossposted.
Only the content you want on LinkedIn ends up there.
Choose What Reaches LinkedIn
Automatically Post Your Content to Multiple Platforms
Don't stop at Facebook to LinkedIn crossposting. Send eligible Facebook Reels to several connected destinations, including another account on the same platform where supported.
One post, everywhere. Each platform gets a native upload with adapted formatting.
Add More Destinations
Real-Time Automation
PostOnce monitors your Facebook account and automatically crossposts new content to LinkedIn.
No manual reposting. Publish on Facebook and new posts typically appear on LinkedIn within about half an hour. Older posts can be sent in scheduled batches when you choose.
Automate LinkedIn Publishing
Start Crossposting Facebook to LinkedIn
Connect your Facebook and LinkedIn accounts and start crossposting in minutes. No technical setup required.
Automate Facebook to LinkedInFree 7-day trial · No credit card required · Cancel anytime