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Repurpose content for social media automatically.
Content repurposing means reusing a post you already made on more apps.
PostOnce does it for you, on TikTok, Instagram, YouTube and 6 more.
- No credit card
- 3 min setup
How to repurpose content for social media.
Official posting APIs, and an email if a post ever fails.
Connect your apps
Sign in with each app's official login. No passwords shared.
Pick what to reuse
New posts or your existing posts.
It posts on its own
Each app gets the right format and its own caption.
What PostOnce repurposes.
New posts
Out on your other apps right away, or in your time slots.
Old posts
1 to 5 a day from your back catalog.
Every format
Videos, photos, carousels, Stories and text posts.
Captions per app
Add #Shorts on YouTube. AI rewrites for LinkedIn.
Repurpose content from any app.
Pick the app you post on most.
From TikTokVideos and photo posts.
From InstagramReels, posts and carousels. Stories if you turn them on.
From YouTubeShorts, and long videos if you turn them on.
From FacebookPosts, photos and Reels from your Page.
From LinkedInCompany Page posts, photos and videos.
From XTweets with text, photos or video.
From BlueskyPosts with text, photos or video.
From PinterestImage and video Pins.
From ThreadsPosts with text, photos or video.
Looking for a Repurpose.io alternative?
Compare pricing, apps and setup side by side.
Repurposing questions
What is content repurposing?
Reusing a video or post you already made on more apps, in the format each app expects, instead of making something new for each one.
What does a repurpose content tool do?
It takes your existing posts and videos and publishes them on your other social accounts. PostOnce does it through each platform's official posting API, with no downloads or uploads.
Can I auto repurpose content for social media?
Yes. Connect your accounts and pick the app you post on. Every new post goes out on your other apps, right away or in your time slots.
Can I repurpose my old posts?
Yes, 1 to 5 a day from your back catalog.
Is PostOnce a content repurposing service or software?
Software. You set it up once and it repurposes every post on its own.
Can I repurpose Instagram posts to TikTok and YouTube?
Yes. Reels, photos and carousels go out in the format each app takes.
Can I repurpose TikTok videos?
Yes. Each new TikTok goes out as a Reel, a YouTube Short and a post on Facebook, X, Threads and Pinterest.
Which apps can I repurpose content to?
TikTok, Instagram, YouTube, Facebook, LinkedIn, X, Threads, Bluesky and Pinterest.
Is PostOnce a Repurpose.io alternative?
Yes. Both repurpose your posts across apps. PostOnce sets up in about 3 minutes, with no complex workflow to build.
What is the best content to repurpose?
Posts that already did well: short videos, tutorials, product demos and evergreen tips.
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