Free Character Counter for Social Media
Count characters for all social media platforms in real-time. See instantly how your text fits on Twitter, Facebook, Instagram, LinkedIn, TikTok, and more.
Table of Contents
Why Character Limits Matter
Character limits on social media platforms aren't arbitrary restrictions—they're carefully designed to optimize user experience and engagement. Understanding and respecting these limits is crucial for effective social media marketing.
- Improved Readability: Shorter posts are easier to scan and digest, especially on mobile devices where most social media consumption happens.
- Better Engagement: Posts that fit within optimal character ranges typically see higher engagement rates. Users are more likely to read and interact with concise content.
- Algorithm Favorability: Many platforms favor posts that display fully in the feed without truncation, boosting their visibility.
- Professional Appearance: Staying within limits shows attention to detail and respect for platform norms, enhancing your brand's credibility.
- Mobile Optimization: Character limits ensure content displays properly across all devices, from smartphones to tablets to desktops.
Platform-Specific Character Limits
Each social media platform has its own character limits based on its unique design and user experience goals. Here's a quick reference of the main post character limits:
| Platform | Character Limit | Best Practice |
|---|---|---|
| Twitter / X | 280 | Keep tweets concise and impactful |
| Instagram | 2,200 | First 125 characters appear before "...more" |
| Facebook | 63,206 | 40-80 characters get 66% more engagement |
| LinkedIn | 3,000 | First 210 characters shown before "see more" |
| TikTok | 4,000 | Recently increased for better SEO |
| YouTube | 5,000 | Front-load important information |
| Threads | 500 | 200-300 characters perform best |
| Bluesky | 300 | URLs count as 22 characters |
For detailed character limits including comments, bios, ads, and more, check out our platform-specific character counters below.
Platform-Specific Character Counters
Get detailed character limits for each social media platform including posts, comments, bios, ads, and more.
Best Practices for Character Limits
1. Lead with Your Hook
Put your most important message in the first 100-150 characters. This ensures your key point is visible even if the post is truncated in feeds or previews.
2. Optimize for Each Platform
Don't just copy-paste the same content across all platforms. Tailor your message length and style to fit each platform's character limits and audience expectations.
3. Use Emojis Strategically
Emojis can convey emotion and meaning while saving characters. However, remember that most emojis count as 2 characters, so use them thoughtfully.
4. Include Clear CTAs
Always leave room for a clear call-to-action. Whether it's "Learn more," "Shop now," or "Comment below," your CTA should fit comfortably within the character limit.
5. Be Hashtag Wise
Hashtags count toward your character limit. Use relevant hashtags strategically, and consider if they're worth the character space they occupy.
How to Use This Character Counter
Type or paste your text into the text box above. The character count will update automatically as you type.
View real-time counts for all major social media platforms. Blue indicators mean you're within limits, yellow means you're close, and red means you're over.
Edit your text to fit within the character limits of your target platforms. The counter updates instantly as you make changes.
Copy your optimized text using the "Copy Text" button and paste it directly into your social media platform.