Reels play natively
Reels post as LinkedIn videos that play in the feed, not as Instagram links.
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Connect Instagram to LinkedIn and post your Reels automatically
Yes: PostOnce posts your new Reels to LinkedIn as videos and your photo carousels as multi-image posts, on your profile or Company Page. A link in your profile only connects the accounts; it copies no posts.
- No credit card
- 3 min setup
Reel on Instagram
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How to auto post Instagram to LinkedIn in 3 steps
Your Reels reach the people you work with. Of the Instagram posts PostOnce sent to LinkedIn right away in the last 30 days, half were live within 241761 minutes.
Connect Instagram
Instagram needs a Business or Creator account.
Connect LinkedIn
Add your profile, a Company Page you manage, or both.
Turn on the workflow
Add a hashtag filter to keep personal posts off LinkedIn.
2 ways to share an Instagram post on LinkedIn
By hand, for every post
- Download the Reel or photos from Instagram.
- Upload them in a new LinkedIn post.
- Rewrite the caption for LinkedIn.
With PostOnce, once
- Connect Instagram and LinkedIn.
- New Reels and carousels post on their own.
- Post to your profile, your Page, or both.
Post Reels and carousels on LinkedIn, profile or Page
Carousels stay together
A photo carousel becomes one multi-image post with every photo. A carousel that starts with a video posts that video.
Profile or Company Page
Post as yourself, as a Company Page you manage, or both.
A caption for LinkedIn
Turn on Rewrite caption with AI to give each caption a professional tone. It keeps up to 3 hashtags.
Only work posts
Use a hashtag filter to send only some posts, so personal ones stay on Instagram.
Hashtags stay clickable
Hashtags stay clickable on LinkedIn. @mentions post as plain text, since Instagram handles aren't LinkedIn members.
Link Instagram to LinkedIn questions
Can I link my Instagram to my LinkedIn?
Putting your Instagram link on your LinkedIn profile connects the accounts, but it doesn't copy posts. Connect both to PostOnce and your Reels and carousels post to LinkedIn on their own.
Can you post Reels on LinkedIn?
Yes. LinkedIn takes video, so new Reels post to LinkedIn as native videos that play in the feed.
Can I post to a LinkedIn Company Page?
Yes. Connect your profile, a Company Page you manage, or both.
Can I share only some Instagram posts?
Yes. Send only posts with a hashtag or keyword, or skip posts that have one.
Do @mentions carry over?
They post as plain text. Instagram handles don't match LinkedIn members, so nobody is tagged.
Do Instagram Stories post to LinkedIn?
Only if you turn them on. Stories and Trial Reels stay off by default; feed posts and Reels go.
Can I send my old Instagram posts to LinkedIn?
Yes. Turn on existing posts and PostOnce sends your older Reels and carousels, on paid plans and the free trial.
Can I post the same Reels on Instagram and LinkedIn?
Yes. PostOnce posts through LinkedIn's official API, the same one schedulers use, and uploads the video itself rather than a link. How a post does depends on your account's standing and audience, not on where it started.
More ways to crosspost Instagram and LinkedIn
Start posting your Instagram to LinkedIn
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