Reels become Facebook Reels
Each Reel uploads to your Page as a Facebook Reel, not a link back to Instagram.
Trusted by 4,500+ creators and brands
Automatically Share Instagram Posts and Reels to Your Facebook Page
To share Instagram posts to Facebook, open Accounts Center in Instagram, go to Sharing across profiles and turn on sharing to Facebook. If it lands on your profile instead of your Page, stops working, or you need more than one Page, PostOnce posts each new Instagram post and Reel to your Page through Meta's official posting API.
- No credit card
- 3 min setup
Reel on Instagram
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How to automatically post Instagram to your Facebook Page in 3 steps
Every post reaches your Facebook followers too. Of the posts PostOnce sent right away in the last 30 days, half were live on Facebook within 6 minutes.
Connect Instagram
Use your Business or Creator account.
Connect Facebook
Pick one Page, or several.
Turn on the workflow
New posts and Reels go to your Page as you post.
How to share an Instagram post to Facebook
Meta's built-in sharing
- In Instagram, open Accounts Center, then Sharing across profiles.
- Pick your Facebook account and turn on posts, Reels or Stories.
- If posts land on your profile or stop sharing, check which account it shares to.
With PostOnce
- Connect Instagram and your Facebook Page.
- Each new post goes up on its own, usually within minutes.
- Post to several Pages, choose what goes, and send older posts too.
Instagram Reels, photos and carousels on your Facebook Page
Carousels become photo posts
Of the Instagram posts PostOnce sent to Facebook in the last 30 days, 1 in 4 were photos or carousels. A carousel posts as one multi-photo post, up to 10 photos.
More than one Page
Send each post to one Page or several, from the same workflow.
Only the posts you want
Send only Reels, or skip posts with a hashtag. Stories and Trial Reels stay off unless you turn them on.
Older posts too
Send what you posted before connecting.
Account type
Instagram Business or Creator, plus a Facebook Page. Facebook doesn't let apps post to personal profiles.
Questions about sharing Instagram to Facebook
Does Instagram automatically post to Facebook?
Only if you turn it on. In Accounts Center, Sharing across profiles lets Instagram share your posts, Reels and Stories to Facebook. PostOnce is the option when sharing stops working, you need several Pages, or you want older posts too.
Why are my Instagram posts not sharing to my Facebook Page?
Usually sharing is set to your personal profile, or the two accounts are no longer linked. Check Sharing across profiles in Accounts Center. PostOnce posts to the Page you pick through Meta's official API.
Can I share Instagram to my Facebook Page instead of my profile?
Yes. In Accounts Center, open Sharing across profiles and choose your Page instead of your profile. If posts still land on your profile, or you need several Pages, connect the Page to PostOnce.
Can I share an Instagram post to Facebook after posting?
Yes. Turn on existing posts and PostOnce sends posts you already published, not just new ones.
How do I stop Instagram from sharing to Facebook?
In Accounts Center, open Sharing across profiles and turn sharing off. Do this before using PostOnce, or each post reaches Facebook twice.
Can I share my Instagram Stories to my Facebook Page?
Yes. Turn on Stories in the workflow's filters and each Instagram Story goes to your Page as a Story. To post everything to the Page's Story instead of the feed, turn on Post everything as Stories.
How do I repost from Instagram to Facebook?
Instagram can share a post to Facebook as you publish it. To repost every new post and Reel to your Page automatically, connect both accounts to PostOnce once.
Can I post to more than one Facebook Page?
Yes. Connect each Page and add them to the same workflow.
Do I need an Instagram Business account?
Yes, a Business or Creator account. Meta only lets apps read posts from those.
More ways to crosspost Instagram and Facebook
Start sharing your Instagram posts to Facebook
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