Facebook Character Counter
Count characters for Facebook posts, comments, bio, ads, and more. See all Facebook character limits and stay within the optimal length for maximum engagement.
Table of Contents
Facebook Character Limits Overview
Facebook has different character limits for different types of content. Understanding these limits helps you create more effective posts that display properly and engage your audience. While Facebook allows up to 63,206 characters in a post, only the first 250-300 characters appear in the News Feed before being truncated with a 'See More' link.
Character Limits for Posts and Comments
Facebook posts and comments have generous character limits, but shorter is often better for engagement.
Posts (63,206 characters)
While Facebook technically allows over 63,000 characters, posts are truncated at 250-300 characters in feeds. For best engagement, keep your main message within the first 250 characters and use the rest for additional context or links.
Comments (8,000 characters)
Comments can be up to 8,000 characters long. However, like posts, they're often truncated in the feed. Keep important information at the beginning of your comment for maximum visibility.
Hashtags (30 max)
While you can use up to 30 hashtags on Facebook, research shows that 1-2 relevant hashtags perform best. Overusing hashtags can make your content appear spammy and reduce engagement.
Character Limits for Facebook Ads
Facebook ads have strict character limits designed to create concise, compelling ad copy that drives action.
Ad Headlines (25 characters)
Your headline is limited to 25 characters, so every word counts. Focus on creating punchy, benefit-driven headlines that grab attention immediately.
Ad Body Text (90 characters)
With only 90 characters for body text (formerly 125), you need to be extremely concise. Focus on your unique value proposition and include a clear call-to-action.
Character Limits for Profile and Page
Your Facebook profile and page have specific character limits for different elements.
Username (50 characters)
Your Facebook username (used in your profile URL) can be up to 50 characters. Choose something memorable and professional that represents your brand.
Profile Name (50 characters)
Your display name has a 50-character limit. This should be your real name for personal profiles or your business name for pages.
Bio (101 characters)
Personal profile bios are limited to 101 characters. Make every character count by highlighting your unique value proposition or personality.
Page Description (155 characters)
Facebook page descriptions can be up to 155 characters. This appears in search results, so include relevant keywords while clearly explaining what your page is about.
Best Practices for Facebook Character Limits
Follow these proven strategies to maximize engagement within Facebook's character limits.
Front-Load Your Message
Always put your most important information in the first 250 characters. This ensures your key message is visible even when the post is truncated in the News Feed.
Use Line Breaks Strategically
Break up long posts with line breaks to improve readability. This is especially important for the first 250 characters that appear before the 'See More' link.
Optimize Ad Copy
With only 25 characters for headlines and 90 for body text, every word in your Facebook ads must earn its place. Focus on benefits, not features, and include a clear call-to-action.
Keep Hashtags Minimal
While Facebook allows 30 hashtags, studies show 1-2 relevant hashtags perform best. Use hashtags that are specific to your content and audience.
Facebook Character Limits Reference
Complete reference of all character limits for Facebook:
| Field Type | Character Limit | Best Practice |
|---|---|---|
| Post | 63,206 | 40-80 characters get 66% more engagement |
| Comment | 8,000 | Stay within limit for best results |
| Hashtags | 30 | Use 3-5 hashtags for best results |
| Username | 50 | 5-50 characters, letters, numbers, periods |
| Profile Name | 50 | Stay within limit for best results |
| Bio | 101 | Stay within limit for best results |
| Page Description | 255 | Appears in search results |
| Ad Headline | 25 | Recommended: 5 words |
| Ad Body Text | 90 | Recommended: 14 words |
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Frequently Asked Questions
What is the Facebook post character limit?
Facebook allows up to 63,206 characters in a single post. However, posts are truncated at around 250-300 characters in the News Feed, with a 'See More' link appearing for longer content. For best engagement, keep your main message within the first 250 characters.
How many characters can I use in a Facebook comment?
Facebook comments can be up to 8,000 characters long. Like posts, longer comments may be truncated in the feed, so it's best to put your main point at the beginning.
What is the Facebook bio character limit?
Personal Facebook profiles have a 101-character limit for bios. For Facebook pages, the 'About' section description can be up to 155 characters. Make sure to use this space effectively to communicate your value proposition.
How many hashtags can I use on Facebook?
Facebook allows up to 30 hashtags per post. However, research shows that posts with 1-2 relevant hashtags tend to perform better than those with many hashtags. Too many hashtags can make your content appear spammy.
What is the Facebook ad headline character limit?
Facebook ad headlines are limited to 25 characters. This short limit requires you to be extremely concise and impactful with your messaging. Focus on creating benefit-driven headlines that grab attention.
What is the character limit for Facebook ad body text?
Facebook ad body text (primary text) is limited to 90 characters. Previously it was 125 characters, but Facebook reduced it to encourage more concise ad copy. Make every word count and include a clear call-to-action.
What is the Facebook username character limit?
Facebook usernames can be up to 50 characters long. Your username appears in your profile URL (facebook.com/username), so choose something professional and memorable that represents your brand or identity.
Does Facebook count spaces as characters?
Yes, Facebook counts spaces, punctuation, and emojis as characters. Every keystroke contributes to your character count, so be mindful of spacing when you're close to a character limit.
What happens if I exceed the Facebook character limit?
If you exceed a character limit on Facebook, you won't be able to publish your content. Facebook will prevent you from posting, publishing an ad, or saving profile information until you reduce the text to fit within the allowed character count.
How can I check my Facebook character count?
Use our free Facebook character counter tool to instantly see how many characters you're using and how many remain for each type of Facebook content. Simply type or paste your text, and the counter updates in real-time.