Free swipe file
The hook vault: 100 hooks that work.
Opening lines from real viral posts, turned into fill-in templates. Swap the [blue parts] for your topic.
Showing 100 of 100 hooks
#001 · Contrarian
Doing [common effort] won't [get the result people expect].
“Doing hundreds of sit-ups won't burn off your lower belly fat.”
@5minexercises on YouTube Shorts · 19M views#002 · Contrarian
The #1 best way to [goal] is not [the obvious answer].
“The number one best workout for losing weight is not running.”
@elevatemindhq on YouTube Shorts · 4.8M views#003 · Contrarian
Stop wasting time on [tactic] that worked [N years] ago.
“Stop wasting time on side hustles that worked a decade ago.”
@Adamerhartvideo on YouTube Shorts · 3.3M views#004 · Contrarian
Stop wasting your time and money on [task]. These [N] free [tools] do it for you.
“stop wasting your time and money on video editing these four AI tools can edit…”
@WebsiteLearners on YouTube Shorts · 2.2M views#005 · Contrarian
Your [thing] isn't [flaw]. You're just [doing it this way].
“Your ponytail isn't ugly.”
@notsophiesilva on YouTube Shorts · 49M views#006 · Contrarian
Never, ever [make big move] before you understand these [N] things.
“Never, ever start a business before you understand these five things.”
@wealthbywei on TikTok · 711K views#007 · Contrarian
The [old path] is dead. The future is [new path].
“The degree is dead, the future is experience.”
@codie_sanchez on X · 9.9M views#008 · Contrarian
Nobody is coming to [save / fix / hand you] [outcome].
“Nobody is coming to save you.”
@thedankoe on X · 2.2M views#009 · Contrarian
[Topic] advice that doesn't work:
“Career advice that doesn't work:”
@Akshat Shrivastava on LinkedIn · 3K likes#010 · Mistake
Don't do that. This is the wrong way to [everyday task].
“don't do that okay this is the wrong way…”
@MattRandon on YouTube Shorts · 27M views#011 · Mistake
Don't repeat the mistakes I made [doing X].
“Don't repeat the mistakes I made.”
@Grant Cardone on LinkedIn · 2K likes#012 · Mistake
[N] [topic] mistakes I will never make again.
“Three fashion mistakes that I will never make again.”
@alenayuan on YouTube Shorts · 5.6M views#013 · Mistake
Sometimes [the upgrade everyone buys] actually makes [thing] worse.
“There are times when upgrading your PC can actually make it worse.”
@LinusTechTips on YouTube Shorts · 7.2M views#014 · Mistake
One of the biggest mistakes I made in my first year of [skill] was [choice].
“One of the biggest mistakes I made in my first year of developing Power BI…”
@Timothy Osborn on LinkedIn · 557 likes#015 · Numbered list
You'll never [goal] if you keep [wasting resource] on these [N] things.
“You'll never get rich in your 20s if you keep wasting money on these three…”
@marktilbury on YouTube Shorts · 15M views#016 · Numbered list
[N] of the worst [choices] you can make today, from a [credible person].
“Three of the worst businesses you can start today from a millionaire businessman.”
@marktilbury on YouTube Shorts · 11M views#017 · Numbered list
The top [N] [options] you can start today to [result] with no experience.
“these are the top three side hustles you can start today and make 500 a…”
@DanielIlesshorts on YouTube Shorts · 5.7M views#018 · Numbered list
[N] signs it's time to [big decision].
“16 signs it's time to quit your job”
@Rob Dance on LinkedIn · 14K likes#019 · Numbered list
Here are my [N] best tips on [task], because I want you to [benefit].
“Here are my 5 best tips on how to negotiate your job offer because…”
@Anna Papalia on LinkedIn · 4K likes#020 · Numbered list
[N] harsh truths nobody told you about [topic]:
“5 harsh truths nobody told you about entrepreneurship:”
@Sahil Bloom on LinkedIn · 1K likes#021 · Numbered list
The most useful [rules / tools / ideas] I've found:
“The most useful razors and rules I've found.”
@george__mack on X · 6.6M views#022 · Numbered list
Your [outcome] will be determined by [N] things:
“Your future will be determined by 3 things:”
@thedankoe on X · 2.7M views#023 · Numbered list
[N] [topic] hacks I learned in [place or from source].
“three beauty hacks I learned in Korea to achieve Flawless makeup one stop using pimple…”
@AylenPark on YouTube Shorts · 15M views#024 · Numbered list
[N] ways to [change an outcome]:
“Four ways to change human behavior:”
@hormozi on Instagram Reels · 3.4M views#025 · Ranking or levels
I've tried a lot of [things], so here's how I'd rate them from worst to best.
“I've tried a lot of side hustles in my life, so here's how I'd rate…”
@marktilbury on YouTube Shorts · 5.9M views#026 · Ranking or levels
Ranking the best [topic] hacks ever.
“Ranking the best hair hacks ever.”
@TopTrek-q8w on YouTube Shorts · 3.8M views#027 · Ranking or levels
[N] levels of [thing].
“3 Levels Of Cheese”
@nick.digiovanni on Instagram Reels · 8.0M views#028 · Ranking or levels
The best and worst [methods], ranked.
“The best and worst recovery methods, ranked”
@jeffnippard on Instagram Reels · 5.5M views#029 · Comparison
$1 [thing] vs $[huge number] [thing].
“$1 Car vs $100,000,000 Car!!!”
@MrBeast on X · 179M views#030 · Comparison
[Famous person A] vs [famous person B]'s [thing].
“Messi vs Ronaldo’s Favorite Foods”
@nick.digiovanni on Instagram Reels · 5.4M views#031 · Comparison
[Option A] vs [option B]: which actually matters most for [goal]?
“Negative vs positive: which actually matters most for gains?”
@jeffnippard on Instagram Reels · 7.7M views#032 · Comparison
The difference between [A] and [B].
“The difference between Sales and Marketing”
@Famous Campaigns on LinkedIn · 6K likes#033 · Comparison
One of these was [made with A], the other with [B]. Can you tell which?
“One of these was shot with iPhone 15 Pro, and the other was shot with…”
@MKBHD on X · 18M views#034 · Experiment
I tried [famous person]'s [extreme routine] for one day, and this is what happened.
“I tried Isaac Newton's impossible study routine for one day and this is what happened…”
@ultimateivyleagueguide on YouTube Shorts · 7.1M views#035 · Experiment
Testing [viral trend] so you don't have to (part [N]).
“testing Tick Tock side hustle so you don't have to part 13.”
@BenAlistor on YouTube Shorts · 4.5M views#036 · Experiment
I drastically [changed one habit] for [time], and the results surprised me.
“On the sofa? For episode 1 of Health or Hype, I drastically reduced my movement…”
@thebodycoach on Instagram Reels · 1.2M views#037 · Experiment
I analyzed my [N]+ [posts / data points]. Here's what actually worked.
“I analyzed my 450+ LinkedIn posts”
@MJ Jaindl on LinkedIn · 373 likes#038 · Result with proof
Yesterday, my little [one-person setup] crossed [$ milestone].
“Yesterday, my little one-person business crossed $4M in revenue.”
@thejustinwelsh on X · 2.4M views#039 · Result with proof
I have [exact big number] [subscribers / customers].
“I have 4,391,728 Youtube Subscribers.”
@AliAbdaal on X · 2.3M views#040 · Result with proof
Before [life change], I never cracked [$ number] a year.
“Before I met my wife, I never cracked $3,000,000 per year.”
@AlexHormozi on X · 3.4M views#041 · Result with proof
This is how I made [$] at [unexpected place] in [time].
“this is how I made 1500 at Costco in 30 minutes and yes this is…”
@RiosToRichy on YouTube Shorts · 1.6M views#042 · Result with proof
How I grew from 0 to [N] followers on [platform].
“how I grew from 0 to 195k followers on Instagram”
@sahelichatterjeehere on YouTube Shorts · 4.9M views#043 · Result with proof
Look at this guy. He makes [$]/month [doing unexpected thing].
“look at this freaking guy right here this guy makes 15 grand a month building…”
@thekoerneroffice on YouTube Shorts · 1.9M views#044 · Result with proof
These [N] [templates] helped me get [big result].
“These 100 LinkedIn templates helped me get 275M+ views.”
@Will McTighe on LinkedIn · 544 likes#045 · Result with proof
[N] frugal things I do as someone who [has $ debt / hit $ goal].
“here's five Frugal things I do to save money as someone who took out $160,000…”
@samswallet on YouTube Shorts · 10M views#046 · Secret or insider
If you [do odd action] to [common thing], it [surprising result].
“If you cut a cucumber in half and rub it against itself, it produces this…”
@JennyHoyos on YouTube Shorts · 37M views#047 · Secret or insider
There's a hack to get unlimited [perk] at [brand].
“there's a hack to unlimited sauce at McDonald's how is that possible what's he going…”
@chefnick on YouTube Shorts · 40M views#048 · Secret or insider
Did you know that [ordinary detail] actually tells you [useful info]?
“Did you know that the color of a USB port is commonly an indicator of…”
@LinusTechTips on YouTube Shorts · 17M views#049 · Secret or insider
Every [product] has a secret [feature] most people aren't aware of.
“Every iPhone has a secret security feature most people aren't aware of.”
@AllThingsSecured on YouTube Shorts · 6.4M views#050 · Secret or insider
Here's a [topic] hack nobody tells you about.
“Here's a flight hack nobody tells you about.”
@missmoneymichelle on TikTok · 1.4M views#051 · Secret or insider
Okay, so I'm an ex-[insider role].
“Okay, so I'm an ex flight attendant.”
@bianca.flightsavings on TikTok · 1.7M views#052 · Secret or insider
Who wants to know the secret to [platform or goal]?
“who wants to know the secret for YouTube shorts it's one of the strangest things…”
@PirateSoftware on YouTube Shorts · 13M views#053 · Secret or insider
If you don't know what the [named rule] is, I'm about to blow your mind.
“If you don't know what the 369 rule is, then I'm about to blow your…”
@AnnabelFans on YouTube Shorts · 2.0M views#054 · Secret or insider
Nobody talks about how [common purchase] actually costs you [shocking number].
“Nobody talks about how a $1,000,000 mortgage costs you $1,217,160 in interest payments ON TOP…”
@levelsio on X · 4.8M views#055 · Secret or insider
I really wish someone told me these things when I first started [activity].
“I really wish someone told me these things when I first started lifting.”
@JeffNippard on YouTube Shorts · 2.7M views#056 · How-to promise
If I had to [start X] again, here's exactly what I'd do.
“If I was gonna invest my first $100 again, here's what I would do.”
@c_buildingquietwealth on TikTok · 1.6M views#057 · How-to promise
Try this to get more [result] on your next [post].
“try this to get more views on your next YouTube short it's a simple video…”
@keeansocial on YouTube Shorts · 10M views#058 · How-to promise
Here's how to make your [thing] so [good] it's scientifically impossible to [ignore].
“Here’s how to make your storytelling so addictive, it is scientifically impossible to skip.”
@kallawaymarketing on Instagram Reels · 1.0M views#059 · How-to promise
This is how you turn [tool] into a [outcome] machine.
“This is how you turn Claude into a social media machine.”
@kallawaymarketing on Instagram Reels · 816K views#060 · How-to promise
If your [thing] is stuck at [bad state], here's a little trick you can try.
“if your YouTube short is stuck at one view here's a little trick you can…”
@OpviousGrowth on YouTube Shorts · 7.1M views#061 · How-to promise
How to [big transformation] (in [short time]):
“How to do a hard reset on your life (in 30 minutes):”
@thedankoe on X · 7.3M views#062 · How-to promise
How to stay [bad outcome]:
“How to stay poor:”
@AlexHormozi on X · 3.0M views#063 · How-to promise
Learn how to [skill] to anyone.
“Learn how to sell anything to anyone.”
@brandon_.marketing on TikTok · 2.3M views#064 · How-to promise
How to turn 1 [input] into [N] [outputs]:
“How to turn 1 idea into 6 pieces of relevant content:”
@Justin Welsh on LinkedIn · 847 likes#065 · Callout
This is for [specific group] only, so if you're not one, keep scrolling.
“this is for the teenage girls and the teenage girls only so if you're a…”
@TheEmmaGrace on YouTube Shorts · 6.5M views#066 · Callout
If you struggle with [specific problem], this is for you.
“If you struggle with what color to wear with your pants, this is for you.”
@StyledByAva7 on YouTube Shorts · 3.9M views#067 · Callout
If you're in your [age], here's how you [hit milestone].
“if you're in your 20s here's how you save your first 100K now this won't…”
@HighLifeWorkout on YouTube Shorts · 2.6M views#068 · Callout
If you [do activity] a lot, you're going to love these tricks.
“If you travel a lot, you're going to love these tricks.”
@Nazzytips on YouTube Shorts · 28M views#069 · You scenario
You work at [ordinary job] and have some extra [money / time] lying around.
“You work at Taco Bell and have some extra cash lying around.”
@goharsguide on YouTube Shorts · 31M views#070 · You scenario
You and your [sibling / friend] are each handed [$ amount].
“You and your brother are each handed $50.”
@zackdfilms on YouTube Shorts · 30M views#071 · You scenario
Your [teacher / boss] announces [awkward public moment].
“Your teacher announces the highest and lowest grades on the last exam.”
@goharsguide on YouTube Shorts · 102M views#072 · You scenario
Your friend asks you to [start X] with them. Here's what you do before [first step].
“your friend's tired of selling hot dogs and asks you to start a business with…”
@goharsguide on YouTube Shorts · 16M views#073 · You scenario
You [got a result] because you [did X], or so you thought.
“You scored at the top of your class because you studied for three hours the…”
@studywithlizzz on TikTok · 3.7M views#074 · Question
Do you have a [common product]?
“Do you have an iPhone?”
@hackphonew on TikTok · 13M views#075 · Question
Should I put all my money in [trending thing]?
“Should I put all my money in Bitcoin?”
@marktilbury on YouTube Shorts · 11M views#076 · Question
What's the best [topic] advice you've ever received?
“what is the best financial advice you've ever received invest in assets not liabilities what…”
@karlniilo2420 on YouTube Shorts · 31M views#077 · Question
What is ignored by [group] today but will be studied by [future group]?
“What is ignored or neglected by the media -- but will be studied by historians?”
@george__mack on X · 25M views#078 · Question
Would you [do hard thing] for [big reward]?
“Would you spend 100 days in this room with a random stranger for $500,000?”
@MrBeast on X · 57M views#079 · Question
Is it [A] or [B]?
“Is it cake or fake?”
@zachking on Instagram Reels · 81M views#080 · Story
I've never told this story publicly, but I used to be a [unexpected role].
“I’ve never told this story before publicly but, I used to be a journalist covering…”
@codie_sanchez on X · 3.5M views#081 · Story
[Time] ago, I left my position as [impressive title] at [company].
“Just over a month ago, I left my position as Google’s Chief Decision Scientist after…”
@Cassie Kozyrkov on LinkedIn · 5K likes#082 · Story
I was invited to [newsworthy thing]. I said no.
“I was invited earlier this month to ride the titanic submarine, I said no.”
@MrBeast on X · 104M views#083 · Story
When I was [age], I wanted to [goal].
“When I was 20, I wanted to be a millionaire.”
@hormozi on Instagram Reels · 2.6M views#084 · Story
I'm [age], my [family] are [X], and I want to be [X] too.
“I'm 42 years old, and both of my kids are influencers, and I want to…”
@heyitsmelaura_lou on TikTok · 4.5M views#085 · Story
I quit my [job] without [a safety net].
“I quit my job without another offer.”
@Rajaikepin R. on LinkedIn · 775 likes#086 · Story
My $[N] [project] failed.
“My $100M startup failed.”
@Dakotah Rice on LinkedIn · 254 likes#087 · Bold claim
The single greatest skill you can develop is [skill].
“The single greatest skill you can develop is the ability to stay in a great…”
@AlexHormozi on X · 3.1M views#088 · Bold claim
[Successful group] buy [scarce resource].
“Rich people buy time.”
@AlexHormozi on X · 1.1M views#089 · Bold claim
[Institution] teaches you how to [basic], but very few teach you how to [advanced].
“Schools teach you how to earn money, but very few people teach you how to…”
@beccaxbloom on TikTok · 13M views#090 · Bold claim
[Skill] is the highest paid skill you can learn.
“Selling is the highest paid skill a man can learn, and nobody in this city…”
@pr0ject47 on TikTok · 1.2M views#091 · Bold claim
This is worth [big $] to you over the course of your career.
“This is worth a million dollars to you over the course of your career.”
@GlimmixMedia on YouTube Shorts · 1.3M views#092 · Bold claim
If you don't [create X], you'll be assigned one.
“If you don’t create a routine, you will be assigned one.”
@thedankoe on X · 1.4M views#093 · Bold claim
The best way to [goal] is to [counterintuitive action].
“The best way to retain a customer is to sell them something else.”
@hormozi on Instagram Reels · 804K views#094 · Bold claim
I'm shocked at how good this [thing] is. It's only [N] [ingredients / steps].
“i am so shocked at how good this cake is it's only three ingredients and…”
@FitwaffleKitchen on YouTube Shorts · 101M views#095 · POV
First day at [place]... I don't think I'm coming back tomorrow.
“First day at work… I don’t think I’m coming back tomorrow.”
@khaby00 on Instagram Reels · 51M views#096 · POV
I only have $[small amount]. Let's see what I can [make / do] with it.
“I only have $10.25 let's see what I can feed my family for dinner we're…”
@the_solodad on YouTube Shorts · 6.4M views#097 · Challenge
Wait for the end.
“Wait for the end”
@mrbeast on Instagram Reels · 37M views#098 · Challenge
Whoever has the most liked reply in [time] gets [prize].
“Whoever has the most liked reply to this in 48 hours gets all my Twitter…”
@MrBeast on X · 117M views#099 · Challenge
Need [N] [people] to test this. Any volunteers?
“Need 100 men to test this, any volunteers?”
@MrBeast on X · 52M views#100 · News
New [platform] feature for [audience]
“🚨 New LinkedIn Feature for Job Seekers 🚨”
@Dani Molina-Ross (Araya) on LinkedIn · 438 likes
Hooks come from high-performing posts on YouTube Shorts, TikTok, Instagram, LinkedIn and X. View counts are from when we collected them and link to the original post. See more free resources to grow online.
Last updated 2026-09-29.
Post your hook everywhere
Try free