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Crossposting statistics 2026.

Does crossposting work? Data from 203,691 crossposts by PostOnce customers. Updated November 10, 2026.

+41%

More views per video

For the typical creator. About 3 in 10 at least doubled their views.

How we measured

For each original video, the views its copies earned on other networks, as a share of the original's views. We take each creator's median video, then the median creator. Copies count only on YouTube, Facebook, Instagram and TikTok, where we track views, so this is a floor.

Sample: 2,282 original videos and their 3,412 copies; copies posted 1 September to 3 November 2026, views read by 10 November 2026.

Share of creators who got at least this many extra views per video
0%25%50%75%100%0+50%+100%+150%+200%28.6% doubled their views

No

It doesn't hurt the original

Views on the original app after starting were 101% of before.

How we measured

Each account's median views per video in the 60 days after its first crosspost, against the 60 days before. Videos at least 7 days old; accounts with 5 or more videos on each side. Older videos had longer to collect views, which favours the before side.

Sample: Accounts with 5 or more videos in the 60 days before and after their first crosspost, through 10 November 2026.

Views per video after starting, as a share of before
  • Instagram102.1%
  • TikTok101.9%
  • YouTube95.9%

9×

Faster follower growth

Accounts that got 30+ crossposts a month grew 6.6% a month. Accounts that got none grew 0.7%.

How we measured

Each account's follower count at its first and last reading at least 21 days apart, turned into a monthly rate, then the median per group. Accounts with 100 or more followers. Crossposts counted are the ones the account received between those readings. It shows a link, not proof of cause: creators who post more may also do other things that grow their accounts.

Sample: Connected accounts with follower readings 21 or more days apart; follower counts read from October to November 2026.

Follower growth per month, by account size
  1. +0.8%+7.2%Under 1k
  2. +1%+6%1k–10k
  3. +0.6%+5.3%10k+
  • No crossposts
  • 30+ crossposts a month

1 in 3

Copies beat the original

A TikTok copied to Instagram or YouTube earns close to 60% of the original's views.

How we measured

Median of each creator's median copy-to-original view ratio, per route, for routes with 8 or more creators. Each app counts a view differently (Instagram counts replays, Facebook counts 3 seconds), so compare routes, not apps.

Sample: 3,412 copies; copies posted 1 September to 3 November 2026, views read by 10 November 2026.

Typical copy's views, as a share of the original's
  • TikTok → Instagram58.5%
  • TikTok → YouTube57.7%
  • TikTok → Facebook42.9%
  • YouTube → Facebook40.6%
  • Instagram → YouTube10.3%
  • Instagram → Facebook8.1%

44%

Short videos travel better

Copies of videos under 30 seconds keep 44% of the original's views. Longer ones keep 27–29%.

How we measured

Copy-to-original view ratio by the original video's length: each creator's median per length band (creators with 3 or more copies in the band), then the median creator.

Sample: 3,430 copies of videos with a known length; copies posted 1 September to 3 November 2026, views read by 10 November 2026.

Typical copy's views as a share of the original's, by length
  1. 44%<15s
  2. 44%15–30s
  3. 28%30–60s
  4. 29%60–90s
  5. 27%90s+

±3%

Length barely changes views

On TikTok and Instagram, every length got within 3% of the creator's usual views. YouTube Shorts did better under 60 seconds.

How we measured

Each creator compared with themselves: the median views of their videos in each length band, as a share of the median of all their videos, then the median creator. Creators with 20 or more videos; a band counts for a creator with 3 or more videos in it. Comparing videos from the same month gives the same answer, and the pattern holds for accounts under 1k, 1k–10k and 10k+ followers. On YouTube, 2 in 3 channels got more views from their shorter Shorts. Instagram Reels over 3 minutes got about 21% fewer views, from a small sample. We can't see watch time, and creators pick a length to fit the idea, so this shows a link, not proof of cause. Long YouTube videos are not included.

Sample: Over 100,000 videos on TikTok, Instagram, YouTube Shorts and Facebook; original videos posted from 1 July 2025, views read at least 7 days after posting, by 10 November 2026.

Views on a 60–90 second video, as a share of the creator's usual
  • TikTok101%
  • Instagram100%
  • YouTube Shorts86%
YouTube Shorts views by length, as a share of the channel's usual
  1. 106%<15s
  2. 101%15–30s
  3. 97%30–60s
  4. 86%60–90s
  5. 93%90s–3m

2 in 3

Best copies weren't best originals

A flop on one app can be a hit on another.

How we measured

Each creator's videos ranked by views on the original app and, separately, on each destination account. Top 20% on each side. Pairs of accounts with 20 or more crossposted videos.

Sample: Copies with views on both sides; copies posted 1 September to 3 November 2026, views read by 10 November 2026.

Chance the copy lands in the creator's top 20% on the new app
  1. 34%Top-20% original
  2. 18%Any other video

How creators crosspost.

Shares of creators, 15 May 2025 to 8 November 2026.

23.5%

Most-used routes

Top 10 routes, share of creators
TikTokInstagramYouTubeTikTokYouTubeInstagramFacebookXPosts first onCrossposts to
  • YouTube → TikTok23.5%
  • TikTok → YouTube22.6%
  • Instagram → TikTok20.6%
  • TikTok → Instagram17.5%
  • Instagram → YouTube15%
  • YouTube → Instagram8.5%
  • TikTok → Facebook8.4%
  • Instagram → Facebook7.3%
  • Instagram → X5.5%
  • YouTube → Facebook4.6%
How we measured

Share of all crossposting creators who use each automatic source → destination route. Counts creators, not posts, so a few very active accounts can't skew it.

Sample: All crossposts, 15 May 2025 to 8 November 2026.

35.8 s

Median video length

Share of videos by length
  1. 21%0–15s
  2. 23%15–30s
  3. 15%30–45s
  4. 10%45–60s
  5. 14%1–1.5m
  6. 6%1.5–2m
  7. 6%2–3m
  8. 5%3m+
How we measured

Length and orientation of the video file. Vertical means taller than wide. The median YouTube video is 44.6 seconds, and 61% run 60 seconds or less.

Sample: 33,900 videos, 1 March to 8 November 2026.

4

Hashtags per post

Creators who use none
  • Facebook48%
  • Instagram30%
  • YouTube25%
  • TikTok15%
How we measured

Median of each creator's median hashtag count per caption, per platform, for creators with 5 or more posts on that platform. 32% of creators on YouTube use more than 5.

Sample: Creators with 5 or more posts on a platform, 1 March to 8 November 2026.

51.5%

Post to TikTok

Share of creators crossposting to each app
  • TikTok51.5%
  • YouTube42.6%
  • Instagram36.1%
  • Facebook22.4%
  • X13.8%
  • Pinterest8.3%
  • Threads8.3%
  • LinkedIn5.2%
  • Bluesky4.2%
How we measured

Share of creators with at least one crosspost to each network. A creator can send to several networks, so shares add up to more than 100%.

Sample: All crossposts, 15 May 2025 to 8 November 2026.

32.4%

Start on TikTok

Share of creators by where the post starts
  • TikTok32.4%
  • YouTube30.3%
  • Instagram29.2%
  • PostOnce10.1%
  • Facebook6.3%
  • X3.3%
How we measured

Share of creators who start crossposts from each network (the platform of the original post), or from a post written in PostOnce. A creator can do both.

Sample: All crossposts, 15 May 2025 to 8 November 2026.

88%

Mostly video

Crossposted posts by format
  • Video 65.3%
  • Single image 27.9%
  • Carousel 6.8%
How we measured

A creator counts as mostly video when at least half of their crossposted posts are videos. Video share by starting app: YouTube 100%, PostOnce 95.7%, TikTok 93.1%, Instagram 72.3%, Facebook 35.0%, X 18.2%.

Sample: 63,365 posts, 1 March to 8 November 2026.

42.6%

Go to 2+ accounts

Share of posts by other accounts reached
  1. 57%1
  2. 17%2
  3. 10%3
  4. 8%4
  5. 8%5+
How we measured

Other accounts each post reaches besides the original: distinct destination accounts for automatic crossposts, and accounts minus one for posts sent to several accounts at once.

Sample: 66,990 posts, 15 May 2025 to 8 November 2026.

How we count.

Does crossposting hurt your views?

No sign of it. Views on the original app stayed flat after creators started crossposting (101% of before), and the copies added 41% more views per video for the typical creator.

Does crossposting help you grow followers?

Accounts that received 30 or more crossposts a month grew followers 6.6% a month, against 0.7% for accounts that received none. That's a link, not proof of cause.

How long should a YouTube Short be?

Under 60 seconds. Shorts of 60 seconds or longer got 90% of the views of the same channel's shorter Shorts, and 2 in 3 channels did better with shorter ones. The median crossposted YouTube video is 44.6 seconds.

Does video length matter on TikTok and Instagram?

Not for views. For the same creator, every length from under 15 seconds to 3 minutes got within 3% of their usual views on TikTok and Instagram. Make it as long as the idea needs.

How many hashtags should you use on Instagram?

The typical creator uses 4 hashtags per Instagram post, and 30% use none at all.

Where does the data come from?

PostOnce's own records, read as aggregates. No post, account or person is shown. PostOnce founder, staff and test accounts are excluded. Behaviour stats cover 15 May 2025 to 8 November 2026; video length, format and hashtags cover 1 March to 8 November 2026; views use copies posted 1 September to 3 November 2026, views read by 10 November 2026. Length versus views uses original videos posted from 1 July 2025, views read at least 7 days after posting, by 10 November 2026.

What counts as a crosspost?

One post delivered to one destination account: automatic crossposts from a post you already published, and posts made or scheduled in PostOnce and sent to two or more accounts at once. A post sent to one account only is not counted.

How are views and followers compared?

Views on copies and originals come from YouTube, Facebook, Instagram and TikTok. Both had to be at least 7 days old, and views are compared within a route, never added across apps. Platform and route figures count creators, not posts. Crossposters may differ from other creators, so these figures show what happened, not proof of cause.

How do I cite this?

PostOnce, “Crossposting statistics 2026,” postonce.to/crossposting-statistics, updated November 10, 2026.

Last updated November 10, 2026. Source: PostOnce delivery records and platform view and follower counts, 15 May 2025 to 8 November 2026.

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