Publer has built a solid reputation as an affordable social media scheduler for small businesses and indie creators. Its clean interface, content recycling, and broad platform support have earned it a loyal user base. But as creators publish across more platforms simultaneously — Instagram, LinkedIn, Bluesky, Threads, and beyond — the limitations of any traditional scheduling tool start showing.
If you're searching for Publer alternatives, you're probably running into one or more of these friction points: analytics that don't go deep enough, a mobile app that still feels unfinished, customer support that's slower than you'd like, or the fundamental reality that manually scheduling posts to eight different platforms eats hours every week. When you're crossposting the same content across multiple social networks, even an efficient scheduler creates repetitive work.
The social media management landscape in 2026 has evolved significantly. New platforms like Bluesky have grown rapidly — Bluesky crossed 30 million users in early 2025 — and creators need tools that support these emerging networks out of the box. Meanwhile, automation capabilities have advanced enough that some tools eliminate manual scheduling altogether.
I've evaluated 12 alternatives to Publer across workflow efficiency, platform coverage, automation, pricing, and specific use cases. Some are better schedulers than Publer. Some are more affordable. One takes a completely different approach — automated crossposting — that eliminates the scheduling workflow entirely.
Here's what you'll find in this comparison:
- A quick comparison table of all 12 tools with pricing and key strengths
- A balanced look at what Publer does well and where it falls short
- Detailed breakdowns for each alternative including pros, cons, pricing, and best use cases
- Which Publer alternative fits your specific situation (creator, agency, small business)
- FAQs about making the switch
Let's get into the best Publer alternatives for 2026.
Quick comparison table
| Tool | Best for | Workflow | Platforms | Pricing from | Strength |
|---|---|---|---|---|---|
| PostOnce | Crossposting automation | Native→Auto | IG/X/LI/BS/TH/FB/PT/YT* | $19/mo | Saves hours weekly |
| Buffer | Simple scheduling | Manual scheduling | 10+ networks | $5/mo/ch | Clean, easy interface |
| Hootsuite | Enterprise teams | Manual scheduling | 20+ networks | $99/mo | Comprehensive features |
| Later | Visual Instagram planning | Calendar-based | IG/FB/TT/PT/LI/X | $25/mo | Visual content calendar |
| SocialPilot | Budget-conscious teams | Bulk scheduling | 10+ networks | $30/mo | Affordable pricing |
| Agorapulse | Social inbox management | Unified inbox | FB/IG/X/LI/YT/TT | $99/mo | Inbox + scheduling |
| Sendible | Agencies | Client management | 20+ networks | $25/mo | White-label reports |
| Loomly | Brand management | Campaign planning | 10+ networks | $42/mo | Post ideas & tips |
| Metricool | Analytics focus | Scheduled posts+analytics | 15+ networks | Free | Free analytics plan |
| SocialBee | Content recycling | Evergreen content | 10+ networks | $29/mo | Content categories |
| Planable | Team collaboration | Approval workflows | All major platforms | $33/mo | Content approval |
| Sprout Social | Analytics & reporting | Scheduled posts | All major platforms | $249/mo | Deep analytics |
*IG=Instagram, X=Twitter, LI=LinkedIn, BS=Bluesky, TH=Threads, FB=Facebook, PT=Pinterest, YT=YouTube, TT=TikTok
Why consider a Publer alternative?
Publer has carved out a genuine niche in the social media management space. It's not a bad tool — far from it. But depending on your workflow and growth stage, it may be holding you back in specific ways.
What Publer does well
Affordable entry pricing
Publer's pricing model is genuinely flexible. The Professional plan starts at $5/month per social account, making it one of the cheapest entry points in the space. For small businesses managing a handful of accounts, the cost stays manageable in a way that enterprise tools like Hootsuite or Sprout Social can't match.
Broad platform support
Publer covers all major platforms: Facebook, Instagram, LinkedIn, Pinterest, Twitter/X, TikTok, YouTube, Google Business, and more. You won't hit walls with platform coverage for mainstream networks.
Content recycling
Publer's recycling feature automatically reshares evergreen content on a schedule, keeping accounts active without constantly creating new material. For businesses with strong libraries of timeless content, this is genuinely useful.
Content curation via Explore
Publer's Explore tool helps fill your publishing calendar with curated content from across the web and social media. For creators who also share third-party content, this reduces the time spent hunting for material to post.
Where Publer falls short
Analytics are shallow
Publer's analytics are functional for basic performance tracking but lack the depth modern creators and marketers need. There's no audience demographic breakdown, limited cross-platform comparison, and no competitor analysis. If you need to demonstrate ROI or understand which content resonates and why, Publer's reporting will leave you wanting more.
Mobile app still feels incomplete
For a tool designed around day-to-day social media management, Publer's mobile app has been criticized as underdeveloped compared to its web experience. Creators who need to approve posts, respond to content performance alerts, or make quick edits on the go will find this frustrating.
Customer support can be slow
User reviews consistently flag slow or unclear support responses as a pain point. When scheduling issues arise — especially around Instagram direct posting, which can be inconsistent due to API restrictions — waiting for support creates real problems.
No automatic crossposting
This is the fundamental limitation shared by Publer and nearly every traditional scheduler: if you want to publish the same content to Instagram, LinkedIn, Twitter, Threads, and Bluesky, you manually create and schedule five separate posts. There's no automation that posts natively on one platform and distributes everywhere else.
For creators publishing daily across 4–8 platforms, this repetitive workflow adds hours of unnecessary work every week. According to HubSpot's State of Marketing research, social media management is consistently one of the most time-intensive activities for marketing teams — and manual multi-platform scheduling is a major contributor.
Bottom line on Publer
Publer works well for small businesses and solo creators who need affordable scheduling across mainstream platforms. But if you've outgrown basic scheduling, need deeper analytics, want better mobile support, or are crossposting similar content across many platforms daily, the friction compounds quickly.
How these alternatives were evaluated
Each Publer alternative was evaluated across the following criteria:
Workflow efficiency — How many manual steps does multi-platform posting require? Does it reduce repetitive work or just repackage it?
Platform coverage — Are emerging networks like Threads, Bluesky, and TikTok supported? Does coverage match where your audience is growing?
Automation capabilities — Does the tool require intervention for every post, or can it distribute content automatically across platforms?
Analytics and reporting — How deep do the analytics go? Can you track performance across platforms, benchmark against competitors, or export reports?
Pricing fairness — Is the pricing structure transparent and scalable? Are there free plans or reasonable trials?
Best use cases — Who is this tool actually built for, and does it match your situation?
Now let's look at each of the 12 best Publer alternatives for 2026.
Publer alternative #1: PostOnce
PostOnce solves the crossposting problem that Publer and every traditional scheduler leaves unsolved. Rather than scheduling posts manually to each platform, PostOnce automates distribution — you post once natively on your preferred platform, and PostOnce automatically sends it everywhere else based on rules you define.
PostOnce vs Publer
Publer is a scheduler. PostOnce is a crossposting automation engine. They solve adjacent problems, but the workflow is fundamentally different:
Publer workflow:
- Write post for Instagram
- Schedule Instagram post
- Rewrite for Twitter/X character limit
- Schedule Twitter post
- Adjust post for LinkedIn audience
- Schedule LinkedIn post
- Repeat for Threads, Bluesky, Facebook...
PostOnce workflow:
- Post natively on Instagram (or whichever platform you prefer)
- PostOnce automatically crossposts to Twitter, LinkedIn, Threads, Bluesky, Facebook
- Done — content distributed everywhere in seconds
This isn't incremental improvement over Publer. It's a different model entirely. Instead of reducing the time spent scheduling, PostOnce eliminates the scheduling step for crossposted content completely.
Platform support
PostOnce supports crossposting across more source platforms than most competitors:
- Instagram (feed posts, carousels, Reels)
- Twitter/X (posts, media)
- LinkedIn (posts, videos, documents)
- Bluesky (posts, media)
- Threads (text, media)
- Facebook (pages, media)
- Pinterest (pins, boards)
- YouTube (Shorts, community posts)
Unlike Publer, PostOnce includes Bluesky and Threads natively — exactly the platforms where many creators are currently building new audiences. You can crosspost automatically across this full network from a single source post.
Crossposting flows and content rules
Setting up PostOnce takes minutes. You define flows — which source platforms trigger distribution to which destinations — and PostOnce handles the rest:
- Connect your social accounts (one-time setup)
- Create crossposting flows (e.g., Instagram → LinkedIn + Threads + Bluesky)
- Post natively on your source platform
- PostOnce distributes automatically based on your flow rules
Smart content filtering lets you control exactly what gets crossposted:
- Hashtag rules — Only crosspost posts that include (or exclude) specific hashtags
- Content type filtering — Crosspost only images, only videos, or only text posts
- Platform-specific rules — Send Instagram Reels to YouTube Shorts and TikTok, but skip LinkedIn for that content type
This precision means you can post casually on Instagram without everything going to LinkedIn automatically. And you can repurpose content that's already published — not just new posts — which is a genuine differentiator versus most scheduling tools.
Pricing
PostOnce pricing is flat and transparent — no per-account fees like Publer:
Creator Plan — $19/month
- 15 social accounts
- 5 automated crossposting flows
- All platforms supported
- Unlimited posts
- Content filtering rules
Pro Plan — $49/month
- Unlimited social accounts
- Unlimited crossposting flows
- Priority support
- Advanced content rules
Both plans include a 7-day free trial. Compare this to Publer's $5/month per account: if you manage 5 platforms on Publer's Professional plan, that's already $25/month before any Business plan features.
Why PostOnce stands out for creators
- Native posting → automatic crossposting eliminates Publer's manual multi-platform scheduling
- Saves creators ~4 hours per week on repetitive cross-platform posting
- Bluesky and Threads supported from day one — platforms Publer users often still manage manually
- Content filtering rules ensure the right content reaches the right platforms
- 50,000+ posts published through the platform — proven at scale
- Flat pricing from $19/month with unlimited posts regardless of platform count
PostOnce is built for creators and small businesses who regularly publish similar content across multiple platforms. If crossposting is part of your workflow and you're spending hours each week on manual distribution, PostOnce delivers the most meaningful time savings of any tool on this list. Check out the best crossposting tools comparison to see how PostOnce stacks up across all options.
Best for: Content creators, indie hackers, small business owners, podcasters, YouTubers — anyone crossposting content across 4+ platforms regularly.
Not ideal for: Teams needing detailed analytics dashboards, agencies managing dozens of clients, or enterprises requiring social listening. PostOnce specializes in crossposting automation, not comprehensive social media management.
Alternative #2: Buffer
Buffer is one of the most recognized names in social media scheduling — a clean, approachable tool that many creators started with before Publer existed. If you're switching from Publer and want something similarly simple but with a better interface and broader platform support, Buffer is worth considering.
Buffer vs Publer
Both Buffer and Publer are manual schedulers at their core, but they differ in polish, pricing model, and platform coverage. Buffer updated its platform support significantly and now includes Threads and Bluesky — areas where Publer has limitations.
Clean, polished interface
Buffer's interface is widely regarded as the cleanest in the scheduling space. If Publer's UX has frustrated you, Buffer's straightforward dashboard and smooth scheduling flow may be a relief. Content calendar, queue management, and post creation are all intuitive with minimal friction.
Platform coverage
Buffer supports 10+ platforms including Facebook, Instagram, LinkedIn, Twitter/X, Pinterest, TikTok, YouTube Shorts, Threads, Bluesky, Google Business, and Mastodon. This is broader than Publer's current Bluesky and Mastodon support, which lags behind.
AI assistant
Buffer's paid plans include a built-in AI assistant that can help generate captions, suggest post variations, and adapt content for different platforms — functionality Publer charges more for through its Business plan.
Pricing
Buffer uses per-channel pricing:
Free — $0/month
- 3 channels
- 10 scheduled posts per channel
- Basic analytics
Essentials — $5/month per channel (billed annually)
- Unlimited scheduled posts per channel
- Analytics and reporting
- AI assistant
Team — $10/month per channel (billed annually)
- Everything in Essentials
- Unlimited team members
- Draft posts and approval workflow
For a creator managing 5 platforms on Buffer's Essentials plan: $25/month. For 8 platforms: $40/month. Publer's per-account pricing scales similarly, making direct pricing comparison highly dependent on your account count.
Pros
- Cleanest interface of any scheduling tool
- Broad platform support including Bluesky, Threads, Mastodon
- AI assistant on paid plans
- Free plan available
Cons
- Per-channel pricing adds up quickly for multi-platform creators
- No automatic crossposting
- Basic analytics compared to Sprout Social or Metricool
- No approval workflows on entry plan
| Feature | Buffer | Publer |
|---|---|---|
| Interface | Very clean | Clean |
| Bluesky support | ✅ Yes | Limited |
| AI assistant | ✅ Yes (paid) | ✅ Yes (Business) |
| Free plan | ✅ Yes | ✅ Yes |
| Pricing model | Per channel | Per account |
Verdict
Buffer is a lateral move from Publer rather than an upgrade — both are manual schedulers with similar capability levels. Buffer wins on interface polish and platform breadth (Bluesky, Mastodon); Publer has slightly more flexibility in pricing structure. Choose Buffer if you value a cleaner, more established product. Choose Publer if you prefer per-account pricing control.
Best for: Solo creators and small businesses who want simple, reliable scheduling with a polished interface and broad platform support.
Alternative #3: Hootsuite
Hootsuite is the enterprise-grade Publer alternative — a comprehensive social media management platform for teams that need scheduling, monitoring, analytics, and collaboration in one place. If Publer feels too limited as your team or social media operation grows, Hootsuite provides the infrastructure to scale.
Hootsuite vs Publer
Where Publer offers affordable, straightforward scheduling, Hootsuite offers the full stack of social media management capabilities — at a price point that reflects that comprehensiveness.
Unified social inbox
Hootsuite's unified inbox consolidates messages, comments, and mentions from all connected social accounts into one dashboard. This community management capability is entirely absent from Publer, and it becomes increasingly important as your social media presence grows and audience interactions multiply.
Team collaboration and approval workflows
Hootsuite provides robust team features including role-based permissions, post approval workflows, task assignments, and campaign organization. For teams where managers need to review content before it publishes — something Publer handles only superficially — Hootsuite's approval workflow is thorough.
Advanced analytics
Hootsuite's analytics are significantly deeper than Publer's: custom report dashboards, audience demographics, paid and organic performance comparison, and ROI tracking. If you need to present social media performance data to executives, Hootsuite's reports carry more weight.
Platform support
Hootsuite covers 20+ social networks, making it one of the most comprehensive options for teams managing presence across many channels.
Pricing
Professional — $99/month
- 10 social accounts
- 1 user
- Unlimited scheduling
Team — $249/month
- 20 social accounts
- 3 users
- Enhanced analytics
Enterprise — Custom pricing
- 50+ social accounts
- 5+ users
- Advanced security
A 30-day free trial is available. Note that the free plan Hootsuite used to offer has been removed.
Pros
- Comprehensive platform covering scheduling, inbox, analytics, listening
- Robust team collaboration and approval workflows
- Extensive third-party app integrations
- Proven enterprise-grade reliability
Cons
- Significantly more expensive than Publer ($99/mo minimum)
- Steep learning curve due to feature depth
- Interface feels dated compared to newer tools
- Still requires manual scheduling per platform (no crossposting automation)
| Feature | Hootsuite | Publer |
|---|---|---|
| Social inbox | ✅ Comprehensive | ❌ No |
| Approval workflows | ✅ Yes | Basic |
| Analytics | Advanced | Basic |
| Pricing | $99/mo minimum | $5/mo per account |
Verdict
Hootsuite is the right Publer alternative if you're running a growing social media operation with team members, need approval workflows, and require social inbox for community management. The price jump from Publer is significant — but so is the capability gap. Not worth it for solo creators; potentially essential for teams.
Best for: Marketing teams, agencies, enterprises managing multiple brands with dedicated social media managers.
Alternative #4: Later
Later evolved from an Instagram-first scheduler into a full visual social media planner. If Instagram is your primary platform and aesthetic grid planning is part of your strategy, Later offers features Publer simply doesn't have.
Later vs Publer
Later and Publer overlap significantly in basic scheduling capabilities, but Later wins decisively on visual planning features for Instagram-focused creators.
Visual Instagram grid planner
Later's signature feature is the visual Instagram grid preview that shows exactly how your feed will look before posts go live. You can drag and drop scheduled posts to reorder your grid aesthetic. For creators who care about their Instagram profile's visual coherence — especially those in fashion, design, food, or lifestyle — this is a genuine advantage over Publer's list-based view.
Media library
Later includes a media library where you can store, organize, and tag your content assets. You can search for specific images by keyword, organize by folder, and drag media directly from the library into your scheduling calendar. Publer's media handling is more basic by comparison.
Link in bio tool
Later includes a built-in link-in-bio page (Later.com/[username]) on paid plans — a feature Publer doesn't offer natively. This is useful for Instagram creators who drive traffic to websites, products, or other content from their bio link.
Platform support
Later supports:
- Instagram (feed, Stories, Reels, carousels)
- Facebook (pages)
- TikTok (direct posting)
- Pinterest (pins, boards)
- LinkedIn (profiles, pages)
- Twitter/X
Pricing
Later removed its free plan and now requires a 14-day free trial before purchase:
Starter — $25/month
- 1 social set per platform
- 1 user
- 30 posts per social profile
Growth — $45/month
- 3 social sets per platform
- 3 users
- 150 posts per social profile
Advanced — $80/month
- 6 social sets per platform
- 6 users
- Unlimited posts
Pros
- Visual Instagram grid planning unmatched by Publer
- Media library for organized content management
- TikTok direct posting
- Link-in-bio tool included on paid plans
Cons
- No free plan (only free trial)
- Less useful if Instagram isn't your primary platform
- Analytics less detailed than Sprout Social or Metricool
- No automatic crossposting
| Feature | Later | Publer |
|---|---|---|
| Instagram grid | ✅ Visual planner | ❌ No |
| Free plan | ❌ Trial only | ✅ Yes |
| TikTok posting | ✅ Yes | ✅ Yes |
| Link in bio | ✅ Yes | ❌ No |
Verdict
Later is the best Publer alternative if Instagram is your primary platform and visual grid planning matters to your content strategy. The lack of a free plan is a downgrade from Publer, but the visual planning features are a genuine upgrade. Like Publer, Later still requires manual scheduling per platform — no crossposting automation.
Best for: Instagram-focused creators, visual content planners, lifestyle brands, influencers who prioritize aesthetic grid layouts.
Alternative #5: SocialPilot
SocialPilot is the budget-friendly alternative that scales with agency-level needs — offering bulk scheduling, client management, and white-label reports at prices that undercut most competitors significantly.
SocialPilot vs Publer
SocialPilot is comparable to Publer in basic scheduling but adds agency features — client workspaces, bulk CSV upload, and white-label reports — that Publer doesn't offer at any price tier.
Bulk scheduling
SocialPilot's standout feature is bulk scheduling via CSV upload. You can prepare hundreds of posts in a spreadsheet and import them all at once — ideal for agencies managing high-volume content calendars for multiple clients, or brands that batch-create content in advance.
Client management
SocialPilot includes separate client workspaces, client-facing approval workflows, and the ability to grant clients limited access to review their own content. Publer has no comparable client management structure.
White-label reports
Agencies can brand SocialPilot's analytics reports with their own logo — presenting them to clients as proprietary analysis rather than third-party tool output. This white-label capability is common at the $100+/month tier from most tools; SocialPilot includes it at lower prices.
Platform support
SocialPilot supports 10+ platforms: Facebook, Instagram, Twitter/X, LinkedIn, Pinterest, TikTok, Google Business, Tumblr, and more.
Pricing
Professional — $30/month
- 10 social accounts
- 1 user
- Bulk scheduling
Small Team — $50/month
- 20 social accounts
- 3 users
- Client management
Agency — $100/month
- 30 social accounts
- 6 users
- White-label reports
Agency+ — $200/month
- 50 social accounts
- 10 users
All plans include a 14-day free trial.
Pros
- Bulk scheduling via CSV — significant time saver for high-volume content
- Client management and approval workflows
- White-label reports at reasonable pricing
- Affordable compared to Hootsuite or Sprout Social
Cons
- Interface feels less polished than Buffer or Later
- Analytics less detailed than Sprout Social
- No social inbox or listening features
- No automatic crossposting
| Feature | SocialPilot | Publer |
|---|---|---|
| Bulk scheduling | ✅ Yes | Basic |
| Client management | ✅ Yes | ❌ No |
| White-label | ✅ Yes | ❌ No |
| Pricing | $30/mo (10 accounts) | $5/mo per account |
Verdict
SocialPilot is the best Publer alternative for agencies and small businesses managing multiple client accounts. The bulk scheduling, client management, and white-label capabilities are meaningful upgrades over Publer at comparable price points. For solo creators, Publer's per-account flexibility may still be more cost-effective.
Best for: Marketing agencies, freelancers managing multiple client accounts, small businesses with high-volume content schedules.
Alternative #6: Agorapulse
Agorapulse combines social media scheduling with one of the most capable social inboxes in the industry. If community management — responding to comments, messages, and mentions — is as important to you as scheduling, Agorapulse delivers capabilities Publer simply lacks.
Agorapulse vs Publer
Publer is built around scheduling; Agorapulse is built around the intersection of scheduling and community engagement. For brands with active audiences who comment, DM, and tag regularly, this distinction matters enormously.
Unified social inbox
Agorapulse's unified inbox pulls together:
- Comments on all posts
- Direct messages across platforms
- @mentions and tags
- Ad comments (Facebook and Instagram)
The inbox includes saved replies for common questions, message assignment to team members, tagging and labeling for triage, and sentiment analysis to surface negative feedback quickly. Publer has no equivalent.
Social listening
Agorapulse includes basic social listening to monitor brand mentions, industry keywords, and competitor activity on Facebook and Twitter — useful for catching conversations happening outside your direct channels.
Analytics and reporting
Agorapulse provides detailed analytics including audience growth, engagement metrics per post, competitor benchmarking, and customizable reports. The reporting is substantially deeper than Publer's offering.
Platform support
Agorapulse supports: Facebook (pages, groups, ads), Instagram (feed, Stories, Reels), Twitter/X, LinkedIn (profiles, pages), YouTube, TikTok, and Google Business.
Pricing
Standard — $99/month
- 10 social profiles
- Unified inbox
- Publishing and scheduling
- Basic reporting
Professional — $149/month
- Everything in Standard
- Advanced reporting
- Competitor analysis
- ROI reporting
Advanced — Custom pricing
- Everything in Professional
- Custom workflows
- Advanced permissions
Additional users cost $79/month each. A 30-day free trial is available.
Pros
- Excellent unified social inbox for community management
- Saved replies and message assignment workflows
- Competitor benchmarking included
- 30-day free trial
Cons
- Significant price jump from Publer ($99/mo minimum)
- Additional user costs add up quickly
- No crossposting automation
- Overkill for creators who don't manage high comment volumes
| Feature | Agorapulse | Publer |
|---|---|---|
| Social inbox | ✅ Comprehensive | ❌ No |
| Community management | ✅ Yes | ❌ No |
| Analytics | Advanced | Basic |
| Pricing | $99/mo minimum | $5/mo per account |
Verdict
Agorapulse is the right Publer alternative if your social media management is as much about community engagement as content distribution. The unified inbox, saved replies, and assignment features make it excellent for brands with active audiences. But if your focus is purely scheduling, the price premium isn't justified.
Best for: Brands with active social communities, customer service teams using social channels, businesses prioritizing engagement alongside publishing.
Alternative #7: Sendible
Sendible is purpose-built for agencies managing multiple client accounts — with client workspaces, branded reports, and a content hub that goes beyond what Publer offers at any price point.
Sendible vs Publer
Where Publer serves individuals and small teams with flexible per-account pricing, Sendible is structured around agency workflows from the ground up. The client management features, white-label options, and content automation make it a different category of tool for agency use cases.
Client management architecture
Sendible's agency-focused structure includes:
- Separate workspaces for each client
- Client users who can view and approve content without accessing other clients' data
- Branded reports with agency logo
- Client access controls for content review
RSS feed automation
Unlike Publer, Sendible can automatically pull content from RSS feeds and schedule posts from blog articles you follow. If you curate and share third-party content regularly, this saves significant manual work. Content recycling and evergreen republishing are also built in.
Content hub and suggestions
Sendible provides a content hub with suggested articles based on topics you configure — feeding your scheduling calendar with relevant third-party content automatically.
Platform support
Sendible supports 20+ platforms: Facebook, Instagram, Twitter/X, LinkedIn, Pinterest, Google Business, YouTube, Tumblr, WordPress, Medium, and more.
Pricing
Creator — $25/month
- 1 user
- 6 social profiles
- Core scheduling
Traction — $76/month
- 4 users
- 24 social profiles
- Client management
Scale — Higher tiers available
- More users and profiles
- White-label branding
All plans include a 14-day free trial with a 15% discount for annual billing.
Pros
- Built for agencies with real client management structure
- RSS automation and content suggestions beyond scheduling
- Affordable entry point for solo creators ($25/mo)
- 20+ platform integrations
Cons
- Interface feels dated compared to modern tools
- Analytics less robust than Sprout Social
- No crossposting automation
- Traction plan pricing jumped significantly for multi-user setups
| Feature | Sendible | Publer |
|---|---|---|
| Client management | ✅ Yes | ❌ No |
| RSS automation | ✅ Yes | ❌ No |
| White-label reports | ✅ Yes | ❌ No |
| Platform breadth | 20+ | 10+ |
Verdict
Sendible is the best Publer alternative for agencies managing client social media accounts. The client workspace structure, RSS automation, and broad platform support deliver meaningful agency-grade functionality that Publer lacks. Solo creators may find the Creator plan at $25/month competitive with Publer's per-account pricing.
Best for: Digital marketing agencies, freelancers managing client social media, consultants needing client approval workflows.
Alternative #8: Loomly
Loomly differentiates itself as a "brand success platform" — adding content inspiration, optimization tips, and team collaboration to the core scheduling workflow in ways that help teams produce better content, not just scheduled content.
Loomly vs Publer
While both Publer and Loomly are traditional schedulers, Loomly focuses on helping teams generate and improve content through post ideas, best practices, and approval workflows — rather than just organizing what you've already created.
Post ideas and inspiration
Loomly generates content ideas automatically based on:
- Trending topics and news
- RSS feeds you configure
- Holidays and industry events relevant to your business
- Platform-specific best practices
For teams that struggle with content consistency, this idea generation reduces the blank-page problem that scheduling tools don't address.
Optimization tips
Before publishing, Loomly provides platform-specific guidance: suggested character limits, optimal image dimensions, hashtag recommendations, and best posting times. Publer doesn't offer this kind of real-time content optimization guidance.
Approval workflows
Loomly includes multi-level content approval workflows — creators draft, stakeholders review and comment, approvers sign off, and posts publish automatically. More robust than Publer's basic approval functionality.
Platform support
Loomly supports: Facebook (pages, groups, ads), Instagram (feed, Stories), Twitter/X, LinkedIn (profiles, pages), Pinterest, Google Business, TikTok (integration), YouTube (community posts), and Snapchat.
Pricing
Loomly recently restructured its pricing:
Base — $42/month ($32 annually)
- 2 users
- 10 social accounts
- Unlimited scheduled posts
- 15-day free trial
Standard — Higher tiers for more users and accounts
Advanced — $175/month ($131 annually)
- 14 users
- 35 social accounts
Premium — $369/month ($277 annually)
- 30 users
- 50 social accounts
Pros
- Post ideas help overcome content creation blocks
- Optimization tips improve post quality before publishing
- Approval workflows included on all plans
- 15-day free trial
Cons
- Pricing increased significantly in recent restructuring
- Less powerful analytics than Sprout Social
- No social inbox
- No automatic crossposting
| Feature | Loomly | Publer |
|---|---|---|
| Post ideas | ✅ Yes | ❌ No |
| Optimization tips | ✅ Yes | ❌ No |
| Approval workflows | ✅ Yes | Basic |
| Starting price | $42/mo (2 users) | $5/mo per account |
Verdict
Loomly is a good Publer alternative for small teams who want content inspiration and quality guidance alongside scheduling. The post ideas and optimization tips add real value for teams with less social media experience. But the recent price increases make it less competitive against Publer for budget-conscious users.
Best for: Small marketing teams, local businesses, brands that need consistent content creation help beyond just scheduling.
Alternative #9: Metricool
Metricool takes the analytics-first approach to social media management — combining scheduling with comprehensive performance reporting, competitor tracking, and ad monitoring, all accessible on a genuinely useful free plan.
Metricool vs Publer
Publer's analytics are functional but basic. Metricool's analytics are the centerpiece of the product — detailed, cross-platform, and significantly more insightful even on the free tier. If analytics are your primary frustration with Publer, Metricool is the direct answer.
Free plan with real analytics
Metricool's free plan includes:
- 1 brand (all social accounts)
- Unlimited scheduled posts
- Comprehensive analytics
- Competitor tracking
This is genuinely more useful than Publer's free plan, and more generous on analytics than most paid alternatives.
Analytics depth
Metricool's analytics cover:
- Social media performance across all platforms
- Best times to post based on actual engagement data
- Competitor benchmarking and side-by-side comparison
- Ad performance tracking (Facebook Ads, Instagram Ads, Google Ads)
- Website traffic analytics integration
- Downloadable PDF reports
The competitor tracking and ad performance monitoring are particularly strong — features Publer doesn't offer at any price tier.
Platform support
Metricool supports 15+ platforms: Facebook, Instagram, Twitter/X, LinkedIn, TikTok, Pinterest, YouTube, Google Business, Twitch, Facebook Ads, Google Ads, and more.
Pricing
Free — $0/month
- 1 brand
- All platforms
- Full analytics
Starter — ~$18/month (billed monthly)
- 5 brands
- Advanced analytics
- Downloadable reports
Advanced — ~$49/month (billed monthly)
- 10 brands
- Ad spend tracking
- Team collaboration
Custom — Enterprise pricing for 50+ brands
Pros
- Generous free plan with unlimited scheduling and full analytics
- Competitor tracking included even on lower tiers
- Ad performance monitoring alongside organic analytics
- TikTok, YouTube, and Twitch support
Cons
- Interface can feel cluttered with the density of analytics options
- No social inbox or community management
- No automatic crossposting
- Free plan limited to 1 brand
| Feature | Metricool | Publer |
|---|---|---|
| Free plan | ✅ Full analytics | ✅ Limited |
| Competitor track | ✅ Yes | ❌ No |
| Ad monitoring | ✅ Yes | ❌ No |
| Analytics depth | Comprehensive | Basic |
Verdict
Metricool is the best Publer alternative if analytics are your primary frustration. The free plan is genuinely more capable than Publer's on the analytics side, and the paid tiers deliver competitor and ad tracking that Publer can't match. A strong pick for data-driven creators and small businesses.
Best for: Budget-conscious creators, data-driven marketers, businesses needing comprehensive analytics without enterprise pricing.
Alternative #10: SocialBee
SocialBee takes a category-based approach to social media scheduling that automates evergreen content recycling — keeping accounts consistently active without constant manual intervention once your content library is set up.
SocialBee vs Publer
Publer has a recycling feature, but SocialBee built its entire architecture around content categories and recycling. If evergreen content is central to your social media strategy, SocialBee's system is more robust and automated than Publer's.
Content categories and recycling
SocialBee's unique approach:
- Create content categories (e.g., "Educational," "Promotional," "Quotes," "Case Studies")
- Assign posts to categories when creating content
- Set category schedules (post 2 educational pieces per day, 1 promotional post per day)
- SocialBee automatically recycles evergreen content within categories to maintain your schedule
Once set up, SocialBee keeps accounts active indefinitely with a balanced content mix — without you needing to constantly add new posts. More structured than Publer's simpler recycling toggle.
AI writing assistant
SocialBee includes an AI writing assistant that generates post variations, suggests hashtags, adapts content tone for different platforms, and rewrites posts for different audiences. Publer's AI features require the Business plan; SocialBee includes AI across most tiers.
RSS feed automation
SocialBee can automatically create social posts from new blog articles via RSS feeds — useful for content creators who want to auto-promote new content without manual scheduling.
Platform support
SocialBee supports: Facebook (pages, groups), Instagram (feed, Stories, Reels), Twitter/X, LinkedIn (profiles, pages), Pinterest, TikTok, Google Business, and YouTube.
Pricing
Bootstrap — $29/month
- 5 social profiles
- 1 user
- Content categories
- AI assistant
- 14-day free trial
Accelerate — $49/month
- 10 social profiles
- 1 user
- Audience growth tools
Pro — $99/month
- 25 social profiles
- 3 users
- Concierge onboarding
Pros
- Content category system automates evergreen posting better than Publer
- AI writing assistant across all plans
- RSS automation for content promotion
- 14-day free trial, no credit card required
Cons
- Category system has a learning curve before payoff
- More expensive entry point than Publer ($29/mo vs Publer's per-account)
- Analytics less detailed than Sprout Social or Metricool
- No automatic crossposting
| Feature | SocialBee | Publer |
|---|---|---|
| Content recycling | ✅ Category system | ✅ Basic toggle |
| AI writing | ✅ All plans | Business plan only |
| RSS automation | ✅ Yes | Limited |
| Pricing model | Per tier | Per account |
Verdict
SocialBee is the better Publer alternative if you maintain an extensive evergreen content library. The category-based recycling system is significantly more automated and structured than Publer's recycling feature. AI writing across all plans is also an advantage. For creators who primarily create fresh content, Publer's simplicity may be the better fit.
Best for: Bloggers with evergreen content libraries, coaches recycling educational material, brands maintaining consistent social media presence with proven content.
Alternative #11: Planable
Planable is built specifically for teams that need content approval workflows — agencies, marketing departments, and brands where posts need stakeholder sign-off before going live.
Planable vs Publer
Publer has basic approval features. Planable built the entire product around collaborative content creation, review, and approval — with real-time editing, multi-level workflows, and feed previews that show exactly how posts will look before publishing.
Content approval workflows
Planable's multi-level approval process:
- Creators draft posts in the platform
- Stakeholders (clients or managers) review, leave comments, and request changes
- Approvers give final sign-off
- Posts automatically publish after approval
The feedback loop happens inside the platform rather than via email chains — reducing the back-and-forth that's common when agencies use Publer to manage client content.
Feed preview
Planable's feed view shows exactly how posts will appear on each platform before publishing — including Facebook page layout, Instagram grid, and LinkedIn feed preview. Publer's preview is more basic. Catching formatting issues before they go live saves significant reactive work.
Real-time collaboration
Multiple team members can work on content simultaneously, similar to Google Docs. Comments, edits, and approvals happen in real-time with notifications keeping all stakeholders in sync.
Platform support
Planable supports all major platforms: Facebook (pages, groups), Instagram (feed, Stories, Reels), LinkedIn (profiles, pages), Twitter/X, TikTok, Google My Business, and YouTube.
Pricing
Free — $0/month
- 50 total posts
- 1 workspace
- Unlimited collaborators
Starter — $33/month
- 1 workspace
- Unlimited posts
- Content approval
Pro — $49/month
- Unlimited workspaces
- Custom approval workflows
Enterprise — Custom pricing
Pros
- Best-in-class content approval and collaboration workflow
- Feed previews show exactly how posts will appear
- Unlimited collaborators even on paid plans
- Free plan for testing
Cons
- Designed for teams — overkill for solo creators
- Analytics less comprehensive than Sprout Social or Metricool
- No social inbox or listening
- No automatic crossposting
| Feature | Planable | Publer |
|---|---|---|
| Approval workflows | ✅ Multi-level | Basic |
| Feed preview | ✅ Accurate | Basic |
| Real-time editing | ✅ Yes | ❌ No |
| Free plan | ✅ Yes (50 posts) | ✅ Yes (3 accounts) |
Verdict
Planable is the best Publer alternative for agencies and marketing teams that rely on client or manager approval before content publishes. The approval workflow infrastructure is significantly more mature than Publer's. Solo creators should look elsewhere — Planable's value is entirely tied to team collaboration.
Best for: Agencies managing client content approval, marketing teams with editorial review processes, brands requiring stakeholder sign-off on social posts.
Alternative #12: Sprout Social
Sprout Social is the premium analytics-focused social media management platform — the choice for established brands and marketing teams that need to prove ROI and justify social media spend with comprehensive reporting.
Sprout Social vs Publer
Publer's analytics are basic. Sprout Social's analytics are the gold standard in the industry — detailed, customizable, and designed to support data-driven social media strategy at scale. The tradeoff is significant pricing.
Advanced analytics and reporting
Sprout Social's analytics suite includes:
- Performance reports with engagement metrics across all platforms
- Audience demographics showing who's following and engaging
- Competitor analysis comparing your performance to similar brands
- Custom reports exportable for executive presentations
- Paid and organic performance comparison
For social media managers who need to present quarterly performance to leadership, Sprout Social's reports carry authority that Publer's basic metrics can't match.
Social listening
Sprout Social includes social listening tools that monitor brand mentions, competitor activity, industry keywords, and trending topics across social media. This goes far beyond Publer's monitoring capabilities.
Smart Inbox
Like Agorapulse, Sprout Social offers a Smart Inbox consolidating messages, comments, and mentions with automated tagging, collision detection, and saved replies.
Platform support
Sprout Social supports all major platforms: Facebook, Instagram, Twitter/X, LinkedIn, Pinterest, TikTok, YouTube, and Google Business.
Pricing
Sprout Social pricing is per seat and positioned at the enterprise tier:
Standard — $249/month per user
- 5 social profiles
- All-in-one inbox
- Publishing and scheduling
- Review management
Professional — $399/month per user
- Everything in Standard
- Competitive reports
- Trends and listening
- Custom workflows
Advanced — $499/month per user
- Everything in Professional
- Advanced automation
- Digital asset library
Pros
- Industry-leading analytics and reporting
- Social listening for comprehensive brand monitoring
- Smart Inbox for efficient community management
- Proven at enterprise scale
Cons
- Extremely expensive ($249/mo per user)
- Complete overkill for solo creators or small businesses
- Still requires manual scheduling per platform
- Steep learning curve to use all features
| Feature | Sprout Social | Publer |
|---|---|---|
| Analytics | Industry-leading | Basic |
| Social listening | ✅ Yes | ❌ No |
| Smart Inbox | ✅ Yes | ❌ No |
| Pricing | $249/mo per user | $5/mo per account |
Verdict
Sprout Social is built for established brands with dedicated social media teams who need to justify social spending with detailed analytics. If you're considering Publer for its affordability, Sprout Social is the opposite direction — significantly more capable and significantly more expensive. Worth it for enterprises; not for creators or small businesses.
Best for: Established brands, mid-size to enterprise marketing teams, social media managers who need comprehensive analytics and social listening to demonstrate ROI.
Which Publer alternative fits you?
The right alternative depends on what's frustrating you about Publer and what you need instead. Here's a persona-by-persona breakdown:
You crosspost similar content across 4+ platforms regularly
- PostOnce — Post once natively, automatic distribution everywhere. Eliminates manual multi-platform scheduling entirely. $19/month flat. Learn more about crossposting automatically
You want a cleaner interface and broader platform support (Bluesky, Mastodon)
- Buffer — The most polished scheduler in the space. Threads and Bluesky included. $5/month per channel.
You manage multiple client accounts as an agency
- Sendible — Client workspaces, white-label reports, RSS automation. From $25/month.
- SocialPilot — Bulk scheduling, client management, affordable pricing. From $30/month.
- Planable — Best approval workflows for client review. From $33/month.
You need deeper analytics than Publer provides
- Metricool — Comprehensive analytics including competitor tracking and ad monitoring. Free plan available.
- Sprout Social — Enterprise-grade analytics, social listening. From $249/month per user.
Your team needs collaboration and approval workflows
- Planable — Built around collaborative content creation and approval. From $33/month.
- Loomly — Post ideas, optimization tips, team approval. From $42/month.
- Hootsuite — Enterprise team features, social inbox. From $99/month.
Instagram aesthetics and grid planning matter
- Later — Visual grid planner, media library, link-in-bio. From $25/month.
You have evergreen content you want to recycle effectively
- SocialBee — Category-based content recycling with AI writing. From $29/month.
You need community management alongside scheduling
- Agorapulse — Unified social inbox, saved replies, message assignment. From $99/month.
You're in the Zoho business ecosystem
- Check out the best social media management tools for a broader comparison that includes Zoho Social.
FAQs about Publer alternatives
What's better than Publer for crossposting?
PostOnce is the clear choice if crossposting is part of your workflow. Publer requires you to manually schedule each platform separately — PostOnce automates distribution entirely. You post natively on your preferred platform and PostOnce distributes to all others automatically based on rules you define. This eliminates the repetitive scheduling that makes multi-platform management time-consuming. Learn how to crosspost on social media to understand the workflow difference.
Is there a cheaper alternative to Publer?
Metricool offers a free plan with unlimited scheduled posts and comprehensive analytics — genuinely more capable on the analytics side than Publer's free tier. Buffer's free plan includes 3 channels with 10 posts each. Planable's free plan gives 50 posts total across unlimited collaborators, useful for small teams.
For paid plans, comparison depends on your account count. Publer at $5/account/month becomes expensive at higher account volumes. SocialPilot at $30/month for 10 accounts is cheaper per account for agencies managing many profiles. PostOnce at $19/month for 15 accounts is often cheaper than Publer's per-account pricing for multi-platform creators.
Are there free Publer alternatives?
Yes. Metricool offers the most generous free plan — unlimited scheduling plus full analytics for 1 brand. Buffer offers 3 channels with 10 posts each on its free tier. Planable gives 50 posts free for teams. Agorapulse has a free plan for 1 user with 3 social profiles.
Publer's free plan connects up to 3 social accounts (excluding Twitter) with limited post history and features locked behind paid plans.
Which Publer alternative is best for agencies?
Sendible and SocialPilot are the strongest agency-focused options. Sendible's client workspace structure, RSS automation, and white-label reports are purpose-built for agencies. SocialPilot's bulk scheduling, affordable multi-account pricing, and client approval workflows make it strong for budget-conscious agencies. Planable is the best choice specifically for the approval workflow component of agency work.
For a broader comparison, see the best social media management tools for agencies.
Does any Publer alternative support automatic crossposting?
PostOnce is the only tool on this list offering true automatic crossposting. Every other alternative — Buffer, Hootsuite, SocialPilot, Later, and all others — requires manual scheduling per platform. PostOnce's model is fundamentally different: you post natively on one platform and it distributes to all others automatically. No scheduler, no calendar, no repetitive copy-paste.
Which Publer alternative has the best analytics?
Sprout Social offers the most comprehensive analytics — audience demographics, competitor analysis, custom reports, and social listening — but costs $249/month per user. For analytics without enterprise pricing, Metricool delivers competitor tracking, ad performance monitoring, and detailed post analytics on its free plan and affordable paid tiers. Agorapulse provides good reporting at $99/month, including competitor benchmarking.
Is Publer good for teams?
Publer's team and approval features are basic compared to dedicated collaboration tools. For teams, Planable offers the best content approval workflow. Loomly and Hootsuite provide more robust team management. SocialPilot and Sendible are better structured for agency teams managing client accounts. For content creators working solo or in small pairs, Publer's team features are sufficient — it's at the agency or larger marketing team scale that Publer's limitations become pronounced.
What platforms does Publer not support that alternatives do?
Publer's Bluesky and Mastodon support is limited or absent depending on plan. Buffer and PostOnce both include Bluesky natively. Buffer supports Mastodon. If Threads support is a priority, PostOnce includes it as a destination platform. For creators building presence on emerging networks, PostOnce's early platform adoption is a meaningful advantage — check the best social media automation tools for current platform support comparisons.
Final thoughts: choosing the right Publer alternative
Publer works well for what it is — an affordable, accessible social media scheduler with decent platform coverage and content recycling. But depending on what's driving your search for alternatives, the right replacement varies significantly.
If your core frustration is repetitive multi-platform posting → PostOnce is the answer. Automatic crossposting eliminates the manual scheduling workflow that every traditional tool requires. Post natively once, distribute everywhere automatically. The social media automation approach PostOnce takes is fundamentally different from scheduling — and for regular crossposters, the time savings compound every single day.
If you want a better scheduler with more platforms → Buffer is the cleanest, most polished option that adds Bluesky and Mastodon support Publer lacks.
If you need deeper analytics → Metricool starts free with comprehensive analytics, or Sprout Social for enterprise-grade reporting.
If you're an agency needing client management → Sendible or SocialPilot for client workspaces and white-label reports. Planable if approval workflow is the primary need.
If you're a team needing collaboration → Planable for approvals, Loomly for content inspiration alongside scheduling, or Hootsuite for comprehensive enterprise features.
If community management matters → Agorapulse for the best unified social inbox.
For content creators, indie hackers, and small businesses who publish similar content across multiple platforms regularly, PostOnce delivers the most meaningful workflow improvement of any alternative on this list. Instead of spending hours each week manually scheduling the same content to eight platforms, you spend that time creating — and let PostOnce handle distribution automatically.
Try PostOnce free for 7 days
Stop manually scheduling the same content across platforms. Post once natively, let PostOnce automatically distribute everywhere — see how much time you save.
Whether you move to PostOnce or another tool on this list, the goal is the same: find a platform that reduces friction in your social media workflow rather than repackaging it. The best alternative to Publer is the one that solves the specific problem Publer isn't solving for you — and gets out of the way so you can focus on creating content worth posting.