HubSpot built its reputation as the all-in-one marketing and sales platform — combining CRM, email marketing, automation workflows, landing pages, and social media tools under one roof. For many businesses, that breadth was the appeal. One platform, one login, everything connected.
But that same all-in-one promise is exactly what pushes users to look for HubSpot alternatives. The pricing jumps are steep. Features you actually need sit behind tiers you can't justify. The contact-based pricing model punishes growth. And once you're invested in the ecosystem, migrating feels daunting — which is precisely how HubSpot prefers it.
If you've been searching for a HubSpot alternative, you're in good company. According to G2 research, the most common reasons users switch include cost, complexity, and the gap between what HubSpot's free plan offers and what the Professional tier costs ($890/month for Marketing Hub Professional alone). The jump from Starter to Professional isn't incremental — it's a cliff.
This guide covers 13 HubSpot alternatives worth considering in 2026. Some are full CRM replacements. Others specialize in specific pieces of what HubSpot does — marketing automation, email, or social media crossposting. Depending on what you actually use HubSpot for, you may not need a monolithic platform at all.
A few of the tools here match HubSpot's breadth at a fraction of the cost. Others do one thing exceptionally well. And one — PostOnce — handles something HubSpot's social media tools genuinely can't: automated crossposting that distributes your content across every platform the moment you publish natively, without scheduling queues or manual repetition.
Here's what this HubSpot alternative comparison covers:
- A quick comparison table of all 13 tools with pricing and strengths
- What HubSpot does well (and where it genuinely falls short)
- Detailed breakdowns of each alternative with pros, cons, and verdict
- Persona-based recommendations for different use cases
- Frequently asked questions about switching from HubSpot
Let's get into it.
Quick comparison table
| Tool | Best for | Workflow | Platforms | Pricing from | Strength |
|---|---|---|---|---|---|
| PostOnce | Social crossposting automation | Native→Auto | IG/X/LI/BS/TH/FB/PT/YT* | $19/mo | Saves hours weekly |
| Zoho CRM | Full CRM alternative | Sales pipeline | All major | $14/user/mo | Affordable & feature-rich |
| Pipedrive | Sales pipeline focus | Deal management | Integrations | $14/user/mo | Visual pipeline |
| ActiveCampaign | Email marketing + automation | Sequence-based | Email/CRM | $15/mo | Deep automation |
| Salesforce Starter | CRM for growing teams | Deal + service | All major | $25/user/mo | Ecosystem + scale |
| Freshsales | Affordable sales CRM | AI-assisted | Sales + marketing | $11/user/mo | Freddy AI built-in |
| EngageBay | HubSpot clone (affordable) | All-in-one | Marketing/sales | $12.99/user/mo | Free plan + all features |
| Mailchimp | Email marketing focus | Campaign-based | Email/ads | $13/mo | Email + landing pages |
| Keap | Small biz automation | Campaign builder | CRM + marketing | $249/mo | Powerful automation |
| Brevo | Email + SMS marketing | Broadcast + auto | Email/SMS/CRM | $9/mo | Affordable email |
| Klaviyo | E-commerce marketing | Flow-based | Email/SMS | $20/mo | E-commerce revenue |
| Monday CRM | Project + CRM hybrid | Visual boards | CRM + ops | $12/user/mo | Flexible workflows |
| Streak | Gmail-native CRM | Email-based | Gmail/Google | $15/user/mo | Zero context-switching |
*IG=Instagram, X=Twitter, LI=LinkedIn, BS=Bluesky, TH=Threads, FB=Facebook, PT=Pinterest, YT=YouTube
Why consider a HubSpot alternative?
HubSpot is a genuinely powerful platform. It's worth understanding what it does well before making a case for alternatives — otherwise you risk replacing it with something that handles one problem while creating three others.
What HubSpot does well
All-in-one platform depth
HubSpot's biggest strength is breadth. Marketing Hub, Sales Hub, Service Hub, CMS Hub, and Operations Hub all share the same database, which means your marketing contacts, sales deals, customer service tickets, and website analytics all connect. You don't lose context switching between tools because there's only one tool.
For teams that have fully adopted HubSpot's ecosystem, that integration is genuinely valuable. Your sales rep can see which emails a lead opened. Your marketing team can see which deals closed from a campaign. That cross-team visibility is hard to replicate with point solutions.
Free CRM is actually useful
HubSpot's free CRM is one of the most capable free tools in the category. Contact management, deal pipelines, email templates, meeting scheduling, and basic reporting — all genuinely free, with no credit card required. For very early-stage companies, it's a legitimate starting point.
Marketing automation fundamentals
HubSpot's workflow builder is powerful. Trigger sequences based on contact behavior, form submissions, page views, or deal stages. Set up lead nurturing campaigns that run automatically. Score leads based on engagement. For marketing teams managing complex customer journeys, the automation tools are well-designed.
Content and SEO tools
HubSpot includes a blog platform, landing page builder, and SEO recommendations that tie content performance to the CRM. You can see which blog posts generate leads and which landing pages convert — useful data for content-driven marketing teams.
Where HubSpot falls short
Pricing cliffs that punish growth
HubSpot's pricing model is aggressive at scale. The free and Starter plans are intentionally limited to push users toward Professional, where the real features live. Marketing Hub Professional starts at $890/month for 2,000 contacts — a number that means nothing when you have 20,000 contacts and are paying proportionally more. The price jump from Starter to Professional is not gradual. It's a shock.
Contact-based pricing penalizes your list
Every contact in your database costs money — even if they're inactive, unsubscribed, or historical. As your contact list grows, so does your HubSpot bill, regardless of whether those contacts are generating any revenue. This pricing model creates perverse incentives to keep your list artificially small.
Social media tools are basic
HubSpot includes social media scheduling, but it's limited. You can schedule posts manually across platforms, track engagement, and monitor brand mentions. What you cannot do is crosspost automatically — if you want to distribute the same content to Instagram, LinkedIn, Threads, and Bluesky, you need to create and schedule each post individually. For content creators managing multi-platform presence, this is a genuine bottleneck.
Mandatory onboarding fees add hidden cost
HubSpot charges mandatory onboarding fees for Professional and Enterprise tiers. These are one-time upfront costs that aren't optional — they add $3,000 or more to the first-year cost before you've even logged in. Smaller teams rarely factor this into their budget when comparing tools.
Ecosystem lock-in is real
Once your website, CRM, email, and analytics all live inside HubSpot, migration becomes genuinely painful. Moving contacts, workflows, sequences, and integrations to a different platform takes weeks. HubSpot's product decisions make more sense when you understand that retention through complexity is part of the business model.
The honest summary on HubSpot
HubSpot is a legitimate platform for mid-sized companies with dedicated marketing teams and budgets to match. But for small businesses, solo founders, and growth-stage startups, the pricing-to-value ratio falls apart quickly — especially when you only use 30% of what HubSpot offers while paying for 100% of its cost.
How these alternatives were evaluated
I assessed each HubSpot alternative using criteria that reflect what users actually care about when switching:
Workflow efficiency — Does it reduce manual work or add complexity? How much setup is required to see value?
Platform coverage — For tools with social media features, which networks are supported? Does it include newer platforms like Threads and Bluesky?
Automation capabilities — Can you automate lead nurturing, email sequences, or social media distribution without manual intervention?
AI features — Does it offer AI-powered writing, lead scoring, or content recommendations that justify the cost?
Pricing fairness — Is the cost structure honest? Hidden fees, mandatory onboarding, and contact-tier pricing all factor in.
Best use cases — Who is this tool actually built for? A CRM built for enterprise sales is a bad fit for a solo creator — and the reverse is equally true.
Now let's examine the 13 best HubSpot alternatives for 2026.
HubSpot alternative #1: PostOnce
PostOnce isn't a CRM or email marketing platform — and that's the point. If what you actually need from HubSpot is the social media piece, PostOnce does it better, faster, and at a fraction of the cost.
HubSpot's social media tools are a scheduler. You manually queue posts for each platform and they publish at the times you set. PostOnce is fundamentally different: it automates crossposting, so you post natively on one platform and PostOnce automatically distributes that content everywhere else.
PostOnce vs HubSpot
HubSpot's social media features require you to log in, create posts, schedule each platform individually, and repeat for every piece of content. The workflow looks like this:
HubSpot social media workflow:
- Log into HubSpot Social
- Create post for LinkedIn
- Schedule LinkedIn post
- Create separate post for Instagram
- Adjust formatting for Instagram
- Schedule Instagram post
- Create Twitter/X version (watch character limit)
- Schedule Twitter post
- Repeat for Threads, Bluesky, Facebook...
PostOnce workflow:
- Post natively on LinkedIn (or Instagram, Twitter — wherever you naturally create)
- PostOnce automatically crosspost to all your connected platforms based on your flows
- Done.
That's not a minor improvement. It's a different category of tool. PostOnce is crossposting automation — the kind that runs in the background while you focus on creating content.
Platform support
PostOnce supports eight major platforms:
- Instagram (feed posts, carousels, Reels)
- Twitter/X (posts, media, threads)
- LinkedIn (posts, articles, videos)
- Bluesky (posts, media)
- Threads (text posts, media)
- Facebook (pages, media)
- Pinterest (pins, boards)
- YouTube (Shorts, community posts)
HubSpot's social media tools support fewer platforms and don't include Bluesky or Threads — two networks where significant creator audiences are actively building in 2026.
Workflow simplicity
Once you've set up your crossposting flows (a one-time process), the workflow is invisible:
- Connect your social accounts — link each platform to PostOnce once
- Configure crossposting flows — decide which source platform triggers distribution to which destinations
- Post natively on your preferred platform — Instagram, LinkedIn, Twitter, wherever you create
- PostOnce handles distribution — automatically pushes content to every connected platform based on your rules
No scheduling calendar. No reformatting. No copying posts across tabs. You repurpose content automatically, without manual steps.
Content rules and filtering
PostOnce includes smart content filtering so distribution stays intentional:
- Hashtag filtering — only crosspost when a specific hashtag is present (or exclude certain hashtags from crossposting)
- Content type filtering — crosspost only images, only videos, or only text posts
- Platform-specific rules — send Instagram Reels to YouTube Shorts but not to LinkedIn
This means your casual Instagram Stories don't auto-publish to LinkedIn, while your polished thought leadership posts distribute everywhere.
Pricing
PostOnce pricing is straightforward with no contact-tier surprises:
Creator Plan — $19/month
- 15 social accounts
- 5 automated crossposting flows
- All platforms supported
- Unlimited posts
- Content filtering rules
Pro Plan — $49/month
- Unlimited social accounts
- Unlimited crossposting flows
- Priority support
- Advanced content rules
Both plans include a 7-day free trial. No per-channel pricing, no mandatory onboarding fees, no contact-based billing that grows as your audience does.
Why PostOnce stands out for content creators
- Automated crossposting eliminates the manual scheduling HubSpot requires for every platform
- Saves creators 4+ hours weekly on repetitive cross-platform distribution
- Supports Bluesky and Threads — platforms HubSpot's social tools don't cover
- Native posting quality — content looks native on each platform, not pushed by a scheduler
- Flat pricing starting at $19/month — no contact tiers, no price cliffs
- 50,000+ posts published through the platform with proven reliability
If you're using HubSpot primarily as a social media scheduling tool and feeling the cost sting, PostOnce delivers better results at 98% less cost. If you need full CRM and email automation alongside social media, pair PostOnce with one of the CRM alternatives below.
Best for: Content creators, indie hackers, small business owners, and marketers who regularly crosspost content across 4+ platforms. Anyone using HubSpot's social media tools as their primary use case.
Not ideal for: Teams that need deep CRM, lead scoring, email marketing automation, or sales pipeline management. PostOnce focuses specifically on social media crossposting — not full marketing stack replacement.
Alternative #2: Zoho CRM
Zoho CRM is the most direct all-in-one HubSpot alternative, offering comparable CRM depth, marketing automation, and email tools at dramatically lower prices. For small and mid-sized businesses looking to replace the full HubSpot stack, Zoho CRM is where most evaluations start.
Zoho CRM vs HubSpot
Where HubSpot's pricing jumps sharply at the Professional tier, Zoho CRM scales more predictably from Standard ($14/user/month) through Ultimate ($52/user/month). You're not facing a $900/month wall to access automation features.
Full CRM with sales pipeline
Zoho CRM's sales pipeline management is comprehensive: custom stages, drag-and-drop deal management, lead scoring, forecasting, and territory management. The interface is more complex than HubSpot's, but it's also more configurable without requiring Enterprise pricing.
Marketing automation built-in
Zoho CRM includes workflow automation, email sequences, and lead nurturing at the Standard level — not locked behind a Professional tier like HubSpot. You can build multi-step automations for email campaigns, task assignments, and deal updates without a steep upgrade.
Zia AI assistant
Zoho's AI assistant, Zia, is available on the Enterprise plan ($40/user/month). Zia provides:
- Lead and deal scoring based on engagement patterns
- Anomaly detection in sales trends
- Sentiment analysis on emails and calls
- Predictive deal close dates
It's a legitimate AI layer that competes with HubSpot's AI features at lower price points.
Zoho ecosystem advantage
If you need more than CRM — email marketing, project management, help desk, finance — Zoho One bundles 45+ business applications for around $45/user/month. That breadth, at that price, genuinely challenges HubSpot's value proposition for businesses that need a full software suite.
Pricing
Free — $0 for up to 3 users (basic CRM)
Standard — $14/user/month (annual)
- Mass email, workflows, sales forecasting
Professional — $23/user/month (annual)
- Blueprint process management, advanced automation
Enterprise — $40/user/month (annual)
- Zia AI, advanced customization, multi-user portals
Ultimate — $52/user/month (annual)
- Advanced analytics, expanded limits, priority support
No mandatory onboarding fees. No contact-tier pricing that punishes list growth.
Pros
- Significantly cheaper than HubSpot at comparable feature levels
- Free plan for up to 3 users
- Zia AI competitive with HubSpot's AI tools
- Full ecosystem (Zoho One) for businesses needing more than CRM
Cons
- Steeper learning curve — more configuration required than HubSpot
- Interface less polished than HubSpot's
- Zoho ecosystem is valuable but can become its own lock-in
- Support quality varies by tier
| Feature | Zoho CRM | HubSpot |
|---|---|---|
| Free plan | Up to 3 users | Unlimited users (limited features) |
| Automation | Standard tier ($14/mo) | Professional tier ($890/mo) |
| AI features | Enterprise ($40/user/mo) | Various tiers |
| Best for | Cost-conscious CRM teams | Teams that prioritize UX |
Verdict
Zoho CRM is the best full HubSpot replacement for price-sensitive businesses. You get comparable CRM depth, marketing automation, and AI features at a fraction of HubSpot's cost. The tradeoff is a steeper setup curve and a less refined interface — but for teams willing to invest time upfront, the savings are substantial.
Best for: Small to mid-sized businesses wanting full CRM + marketing automation without HubSpot's pricing cliffs. Teams already using Zoho products.
Alternative #3: Pipedrive
Pipedrive is the sales-focused HubSpot alternative, built specifically for sales teams that want an intuitive deal pipeline without the marketing complexity HubSpot layers on top.
Pipedrive vs HubSpot
HubSpot is built for marketers who also need sales. Pipedrive is built for salespeople who also need some marketing. That distinction matters for how each tool is organized and which workflows feel natural.
Visual pipeline management
Pipedrive's kanban-style pipeline is genuinely excellent — arguably better than HubSpot's for pure sales workflow. Drag deals through stages, set rotting alerts for stalled opportunities, and get a clear view of deal value across the funnel. Everything is designed around moving deals forward.
Activity-based selling
Pipedrive tracks activities (calls, emails, meetings) and nudges sales reps to complete next actions. The activity feed keeps sales teams focused on actions rather than just statuses — a philosophy borrowed from professional sales training that HubSpot's more complex interface can obscure.
LeadBooster add-on
Pipedrive's LeadBooster add-on includes a chatbot, live chat, prospector, and web forms — closing some of the gap with HubSpot's lead generation tools. It's an add-on cost, but it makes Pipedrive a more complete solution for teams that generate leads digitally.
Email integration
Pipedrive includes two-way email sync on Advanced plans, tracking email opens, link clicks, and conversation history within deal records. The Campaigns add-on ($16/month) adds bulk email capabilities for lead nurturing.
Pricing
Essential — $14/user/month (annual)
- Visual pipeline, lead management, 400+ integrations
Advanced — $24/user/month (annual)
- Two-way email sync, workflow automations, AI tools
Professional — $49/user/month (annual)
- AI performance coaching, custom reports, revenue forecasting
Power — $59/user/month (annual)
- Phone support, implementation program
Enterprise — $99/user/month (annual)
- Unlimited features, maximum security
14-day free trial, no credit card required.
Pros
- Best-in-class visual sales pipeline
- Intuitive for sales teams with minimal training required
- More affordable than HubSpot for pure sales CRM use cases
- AI features available without enterprise-tier pricing
Cons
- Marketing automation is limited compared to HubSpot
- Social media features are minimal
- Email marketing requires paid add-on
- Not ideal if marketing is as important as sales
| Feature | Pipedrive | HubSpot |
|---|---|---|
| Sales pipeline | Excellent visual UX | Good but complex |
| Marketing automation | Limited (add-ons) | Comprehensive |
| Pricing | $14/user/mo | $890/mo (Pro) |
| Best for | Sales-focused teams | Marketing + sales |
Verdict
Pipedrive is the best HubSpot alternative if your primary need is a clean, effective sales CRM without the marketing complexity. Sales teams who don't need email campaigns, landing pages, or social media scheduling will find Pipedrive faster to learn and cheaper to run.
Best for: Sales-led organizations, B2B teams focused on pipeline management, founders managing deals without a dedicated marketing team.
Alternative #4: ActiveCampaign
ActiveCampaign is the marketing automation alternative to HubSpot — offering deeper email automation capabilities at lower prices, with a CRM built in.
ActiveCampaign vs HubSpot
HubSpot's marketing automation is broad but increasingly expensive at scale. ActiveCampaign's automation is deeper — more conditional logic, more sequence complexity — and significantly cheaper for small to mid-sized contact lists.
Visual automation builder
ActiveCampaign's automation builder is widely considered one of the best in the industry. Build multi-branch automations triggered by email behavior, form submissions, page visits, purchase history, or deal stage changes. The visual canvas makes complex workflows comprehensible.
HubSpot's workflow builder is comparable, but accessing the same depth requires Professional tier pricing.
Deep email segmentation
ActiveCampaign's contact tagging and segmentation system is granular. Tag contacts based on any behavior, combine conditions, and send hyper-targeted sequences to micro-segments. For email marketers who think in terms of customer journeys, this depth is valuable.
CRM with lead scoring
The built-in CRM tracks deals, assigns leads to reps, and automatically scores contacts based on engagement. Lead scoring in HubSpot requires Marketing Hub Professional; in ActiveCampaign it's available at the Plus plan level.
Site and event tracking
ActiveCampaign tracks contact behavior on your website — which pages they visit, which products they view — and can trigger automations based on that data. This behavioral tracking is comparable to HubSpot's while costing significantly less.
Pricing
Starter — $15/month (1,000 contacts)
- Email marketing, basic automation
Plus — $49/month (1,000 contacts)
- CRM, landing pages, advanced automation, 3 users
Pro — $79/month (1,000 contacts)
- Predictive sending, AI content, site messaging
Enterprise — $145/month (1,000 contacts)
- Custom reporting, SSO, dedicated support
14-day free trial available.
Note: Pricing scales with contact count.
Pros
- Deep marketing automation at lower price points than HubSpot
- Visual automation builder is industry-leading
- CRM included without a separate purchase
- Strong deliverability and email reputation tools
Cons
- Primarily email-focused — no social media scheduling
- Interface less intuitive than HubSpot for CRM
- Pricing scales with contacts — can get expensive at larger lists
- Less breadth than HubSpot's full suite
| Feature | ActiveCampaign | HubSpot |
|---|---|---|
| Email automation | Excellent | Good (expensive) |
| CRM | Basic | Comprehensive |
| Pricing | $15/mo (1K contacts) | $890/mo (Pro) |
| Best for | Email-first marketing | Full marketing stack |
Verdict
ActiveCampaign is the best HubSpot alternative if email marketing automation is your primary use case. You get deeper automation capabilities than HubSpot at a fraction of the cost, with a functional CRM included. Pair it with PostOnce for social media crossposting and you've replaced HubSpot's core capabilities at a quarter of the price.
Best for: Email-driven businesses, e-commerce stores with complex nurture sequences, marketing teams focused on automation rather than social media management.
Alternative #5: Salesforce Starter Suite
Salesforce is HubSpot's most direct enterprise-level competitor, offering unmatched CRM depth and ecosystem integrations. The Starter Suite makes it accessible to smaller teams.
Salesforce vs HubSpot
HubSpot markets itself as the easier alternative to Salesforce. But Salesforce's Starter Suite has made that comparison more nuanced — the entry point is now accessible, and the ceiling is far higher than HubSpot's.
Unmatched ecosystem and integrations
Salesforce's AppExchange has 5,000+ integrations. If your business uses any major tool — Slack (included free), accounting software, customer service platforms, marketing tools — there's likely a native Salesforce integration. HubSpot's integration library is solid but significantly smaller.
Marketing + Sales + Service in one
The Starter Suite includes marketing automation, sales CRM, and customer service tools together at $25/user/month. That's a full business platform at a reasonable entry price.
AI with Einstein
Salesforce Einstein provides AI-powered lead scoring, opportunity insights, and predictive forecasting. At higher tiers, Einstein becomes a genuine competitive advantage for sales teams making data-driven decisions.
Scales without ceiling
HubSpot becomes expensive at scale — Salesforce becomes powerful at scale. If your business is growing rapidly and you can already see 10,000+ contact lists and complex multi-team workflows in your future, Salesforce's ceiling is the right ceiling.
Pricing
Starter Suite — $25/user/month
- CRM, marketing, service in one
- Up to 10 users
Pro Suite — $100/user/month
- Unlimited users, advanced automation, AI
Enterprise — $165/user/month
- Custom workflows, advanced security
Unlimited — $330/user/month
- Full access, premium support
30-day free trial available.
Pros
- More powerful than HubSpot at scale
- Unmatched ecosystem and integrations
- AI features (Einstein) genuinely useful for sales teams
- Slack included in base pricing
Cons
- More complex than HubSpot to set up and manage
- Starter Suite user cap (10 users)
- Total cost grows quickly beyond Starter
- Social media features minimal without add-ons
| Feature | Salesforce | HubSpot |
|---|---|---|
| CRM depth | Best-in-class | Very good |
| Pricing | $25/user/mo (Starter) | $890/mo (Pro) |
| Integrations | 5,000+ | 1,500+ |
| Best for | Sales-driven growth cos | Marketing-led growth |
Verdict
Salesforce is the right HubSpot alternative if you're already seeing HubSpot's ceiling and need a platform that scales into enterprise complexity. The Starter Suite makes the entry point accessible, but budget realistically for where you'll be in 18 months, not where you are today.
Best for: Growth-stage companies with strong sales teams, businesses with complex multi-team CRM needs, organizations that will eventually need enterprise-grade capabilities.
Alternative #6: Freshsales
Freshsales (by Freshworks) is the HubSpot alternative for teams that want AI-powered sales CRM without enterprise pricing — starting at $11/user/month with a forever-free plan.
Freshsales vs HubSpot
Freshsales competes with HubSpot on features while undercutting significantly on price. The Freddy AI assistant is built into all paid plans, not locked behind a premium tier.
Freddy AI throughout
Freshsales' Freddy AI provides:
- Real-time contact and deal summaries
- Sentiment analysis on recent interactions
- Predictive lead scoring
- Next-action suggestions for sales reps
This AI layer is available starting at the Growth plan ($11/user/month) — HubSpot's comparable AI features require much higher tiers.
Kanban pipeline with drag-and-drop
The deal pipeline is clean and visual, with drag-and-drop stage management. Deal cards show contact context, recent activity, and outstanding tasks without requiring extra clicks.
Built-in phone and email
Freshsales includes phone calling and SMS within the CRM on paid plans — call directly from contact records, log calls automatically, and record conversations. HubSpot's calling requires add-ons or integrations.
Freshsales Suite (sales + marketing)
The Freshsales Suite bundles sales CRM with marketing tools including email campaigns, landing pages, and basic marketing automation. The Growth Suite plan starts at $9/user/month — making it a genuinely affordable alternative to HubSpot's bundled approach.
Pricing
Free — $0 (unlimited users, limited features)
Growth — $11/user/month (annual)
- AI features, deal management, 2,000 marketing emails/day
Pro — $47/user/month (annual)
- Multiple pipelines, advanced AI, custom reporting
Enterprise — $71/user/month (annual)
- Dedicated account manager, custom features
21-day free trial on paid plans.
Pros
- Freddy AI built into paid plans (not locked behind premium)
- Affordable entry point with a free plan
- Built-in phone and email within CRM
- Clean, modern interface
Cons
- Marketing automation less deep than ActiveCampaign
- Suite bundles sales and marketing but either separately are limited
- Third-party integrations fewer than HubSpot or Salesforce
- Reporting less comprehensive at lower tiers
| Feature | Freshsales | HubSpot |
|---|---|---|
| AI features | Growth plan ($11/user/mo) | Higher tiers |
| Free plan | Unlimited users | Unlimited users |
| Built-in calling | Yes (paid plans) | Add-on |
| Best for | SMBs needing AI CRM | Full marketing stack |
Verdict
Freshsales is excellent for small to mid-sized sales teams that want AI-assisted CRM without HubSpot's pricing complexity. The free plan is a genuine starting point, and Freddy AI being available on Growth plan pricing makes the value proposition compelling.
Best for: SMBs with active sales teams, companies wanting AI-assisted deal management without enterprise pricing, Freshworks ecosystem users.
Alternative #7: EngageBay
EngageBay is explicitly positioned as the affordable HubSpot alternative — offering marketing, sales, and service in one platform with a generous free plan and pricing that tops out at $99/user/month where HubSpot might start.
EngageBay vs HubSpot
EngageBay replicates most of what HubSpot offers at prices that are 60-80% lower. If your complaint about HubSpot is primarily cost rather than capability, EngageBay deserves serious consideration.
Marketing automation without the price cliff
EngageBay includes email sequences, automation workflows, and lead scoring on paid plans starting at $12.99/user/month. The automation builder is less polished than HubSpot's but covers the core use cases: welcome sequences, nurture campaigns, deal-stage triggers, and re-engagement flows.
Landing pages and forms
EngageBay includes a landing page builder and form builder comparable to HubSpot's Starter level — enough for lead capture and basic campaign pages without a separate tool.
Helpdesk included
Unlike HubSpot (which charges separately for Service Hub), EngageBay includes basic helpdesk and live chat functionality in the same platform. For small businesses needing CRM + customer support in one place, this is genuine additional value.
Free plan is generous
EngageBay's free plan includes up to 250 contacts with email marketing, CRM, helpdesk, and live chat. That breadth at zero cost is unusual in the category.
Pricing
Free — $0 (250 contacts)
Basic — $12.99/user/month (annual)
- 500 contacts, email marketing, automation
Growth — $49.99/user/month (annual)
- 5,000 contacts, advanced automation, social media scheduling
Pro — $79.99/user/month (annual)
- Unlimited contacts, advanced reporting, priority support
Pros
- Most affordable all-in-one HubSpot replacement
- Generous free plan with CRM, marketing, and helpdesk
- No mandatory onboarding fees
- Covers marketing + sales + service in one subscription
Cons
- Less polished interface than HubSpot
- Smaller integration library than HubSpot or Salesforce
- Marketing automation depth is limited at Basic tier
- Customer support slower than HubSpot's paid tier support
| Feature | EngageBay | HubSpot |
|---|---|---|
| All-in-one platform | Yes | Yes |
| Free plan | 250 contacts | Unlimited contacts |
| Paid tiers start at | $12.99/user/mo | $20/mo (Starter) |
| Best for | Cost-conscious SMBs | Teams that prioritize UX |
Verdict
EngageBay is the best HubSpot alternative for businesses whose primary complaint is cost. If you need CRM + email marketing + helpdesk and aren't willing to pay HubSpot Professional prices, EngageBay covers the territory at a fraction of the cost. Expect to spend more time configuring it and accept a less polished experience.
Best for: Startups and small businesses wanting HubSpot-style breadth at startup-friendly prices. Teams that need marketing + sales + support in one place.
Alternative #8: Mailchimp
Mailchimp began as an email marketing tool and has evolved into a broader platform with CRM features, landing pages, and marketing automation — making it a viable HubSpot alternative for email-first businesses.
Mailchimp vs HubSpot
Where HubSpot is built around CRM with email as one component, Mailchimp is built around email with CRM as one component. That architectural difference matters for how each tool fits different teams.
Email marketing depth
Mailchimp's email tools are mature: drag-and-drop editor, A/B testing, segmentation, dynamic content, and send-time optimization. The deliverability reputation is strong, making it a reliable choice for businesses where email performance is business-critical.
Customer Journey Builder
Mailchimp's Customer Journey Builder creates automation sequences triggered by subscriber behavior — welcome emails, abandoned cart flows, purchase follow-ups, and win-back campaigns. For e-commerce businesses, this automation is practical and well-tested.
Audience segmentation
Mailchimp's audience segmentation uses behavioral, demographic, and predictive data. The predictive lifetime value feature (available on Standard plan) helps identify your most valuable customers for targeted campaigns.
Landing pages and forms
Mailchimp includes landing page building, sign-up forms, and pop-up forms for lead capture. The landing page builder is adequate for simple campaigns without requiring HubSpot's CMS Hub.
Pricing
Free — $0 (250 contacts, 500 sends/month)
Essentials — $13/month (500 contacts)
- Email templates, A/B testing, 3 audiences
Standard — $20/month (500 contacts)
- Automation, retargeting, custom templates
Premium — $350/month (500 contacts)
- Advanced segmentation, comparative reporting, phone support
Note: Pricing scales significantly with contact count. 10,000 contacts on Standard starts around $100/month.
Pros
- Strong email deliverability and performance
- Customer Journey automation is practical for e-commerce
- Free plan available (though contact limits reduced in 2026)
- Better email tool than HubSpot for email-primary teams
Cons
- CRM features are basic compared to HubSpot
- Pricing scales quickly with contact list size
- No social media crossposting or advanced scheduling
- Less comprehensive than HubSpot for full marketing stack
| Feature | Mailchimp | HubSpot |
|---|---|---|
| Email marketing | Excellent | Good |
| CRM depth | Basic | Comprehensive |
| Pricing | $13/mo (500 contacts) | $890/mo (Pro) |
| Best for | Email-primary businesses | Full marketing stack |
Verdict
Mailchimp is the right HubSpot alternative if email marketing is your primary channel and you don't need HubSpot's full CRM and sales automation. It's simpler, cheaper for small lists, and more focused. But as your contact list grows, Mailchimp's pricing scales similarly to HubSpot — so factor that into long-term budgeting.
Best for: Small businesses and content creators where email marketing is the primary marketing channel. E-commerce stores needing solid automation without CRM complexity.
Alternative #9: Keap
Keap (formerly Infusionsoft) is the HubSpot alternative for small businesses that need powerful marketing automation but prefer a simpler, more guided setup than HubSpot provides.
Keap vs HubSpot
HubSpot's automation power comes with complexity and cost. Keap's automation is similarly powerful but designed with small business owners in mind — you don't need a dedicated marketing ops person to use it effectively.
Visual Campaign Builder
Keap's Campaign Builder creates automated customer journeys visually — drag, drop, and connect triggers, conditions, and actions. Welcome sequences, lead nurture campaigns, quote follow-ups, and post-sale workflows can all be built without code or specialized knowledge.
CRM with automation at every step
Unlike HubSpot, where automation features are gated by tier, Keap includes automation throughout the customer lifecycle: lead capture, lead nurture, quote/proposal, sales close, onboarding, and upsell. The entire platform is built around automation being the default, not a premium add-on.
Payments and invoicing built-in
Keap includes payment processing, invoice creation, and e-commerce features natively — something HubSpot requires Commerce Hub (additional pricing) to match. For service businesses invoicing clients, this is genuinely useful.
Appointments and scheduling
Keap includes appointment scheduling (comparable to HubSpot Meetings) and two-way calendar sync. For service businesses booking consultations, demos, or client calls, this is included without add-ons.
Pricing
Keap — $249/month (billed monthly) / $199/month (annual)
- 2 users, 1,500 contacts, full platform access
Additional users: $39/month each Additional contacts: priced per tier
14-day free trial, no credit card required.
Note: Keap simplified to a single plan that includes everything — no feature gating between tiers, only contact and user scaling.
Pros
- All features included — no tier-gating like HubSpot
- Visual Campaign Builder is genuinely beginner-friendly
- Payments and invoicing built-in
- Appointment scheduling included
Cons
- Higher base price than most alternatives ($249/month)
- Pricing jumps significantly with more contacts
- Interface dated compared to HubSpot's modern design
- Smaller integration ecosystem than HubSpot or Salesforce
| Feature | Keap | HubSpot |
|---|---|---|
| Automation depth | Comprehensive | Comprehensive |
| Pricing | $249/mo (all-in) | $890/mo (Pro) |
| Payments built-in | Yes | Add-on |
| Best for | Small biz with automation | Marketing-led growth teams |
Verdict
Keap is a solid HubSpot alternative for small businesses that prioritize automation and want everything included without tier-gating. The $249/month all-in pricing is lower than HubSpot Professional for most small business configurations. But if you're a very early-stage business, the entry price may still feel steep.
Best for: Service businesses, coaches, consultants, and small companies with active sales automation needs. Teams tired of HubSpot's feature gating.
Alternative #10: Brevo
Brevo (formerly Sendinblue) is the affordable HubSpot alternative for businesses that need email marketing, SMS, and basic CRM without HubSpot's pricing complexity.
Brevo vs HubSpot
Brevo prices based on email sends rather than contact count — a meaningfully different model that benefits businesses with large lists who send infrequently.
Email + SMS in one platform
Brevo handles email campaigns and transactional email alongside SMS marketing — useful for businesses that run multi-channel campaigns or need to send transactional notifications alongside marketing messages.
Pricing based on email volume
Unlike HubSpot (contact-based) or Mailchimp (contact-based), Brevo charges based on emails sent. If you have 50,000 contacts but only send to them monthly, you pay for monthly send volume — not for storing all 50,000 contacts. This model significantly benefits businesses with large lists and moderate sending frequency.
Marketing automation
Brevo's automation workflows cover core use cases: welcome sequences, abandoned cart recovery, purchase follow-ups, and custom trigger-based sequences. Less sophisticated than ActiveCampaign or HubSpot, but sufficient for most small business automation needs.
Landing pages and forms
Brevo includes a landing page builder and sign-up forms across paid plans. The CRM handles basic contact management, deal tracking, and sales pipeline for simple sales workflows.
Pricing
Free — $0 (unlimited contacts, 300 emails/day)
Starter — $9/month (20,000 emails/month)
- No daily send limit, email support
Business — $18/month (20,000 emails/month)
- Marketing automation, A/B testing, advanced statistics
Enterprise — Custom pricing
- Unlimited sends, sub-accounts, dedicated IP
Pros
- Volume-based pricing benefits large lists with infrequent sends
- Affordable entry point ($9/month)
- Email + SMS in one platform
- Unlimited contacts even on paid plans
Cons
- CRM is basic compared to HubSpot
- Marketing automation less sophisticated than ActiveCampaign
- No social media scheduling
- Landing page builder limited compared to HubSpot CMS
| Feature | Brevo | HubSpot |
|---|---|---|
| Pricing model | Email volume | Contact count |
| CRM | Basic | Comprehensive |
| SMS marketing | Yes | Add-on |
| Best for | Email volume senders | Full marketing stack |
Verdict
Brevo is the best HubSpot alternative for businesses with large contact lists who don't want to be punished by contact-tier pricing. If you have 30,000 contacts but only send marketing emails twice a month, Brevo's volume-based model saves significantly. The CRM and automation are adequate but not best-in-class.
Best for: Businesses with large contact databases and moderate sending frequency. Teams that need email + SMS without CRM complexity.
Alternative #11: Klaviyo
Klaviyo is the e-commerce-specific HubSpot alternative, built for direct-to-consumer brands that need revenue-attributed marketing automation rather than general CRM features.
Klaviyo vs HubSpot
HubSpot is a horizontal platform serving many business types. Klaviyo goes deep on one vertical: e-commerce. If you're running an online store, Klaviyo's revenue attribution and behavioral data depth exceeds what HubSpot provides.
Revenue attribution that actually works
Klaviyo tracks every email, SMS, and flow against actual revenue generated. You know exactly which automation brought in which revenue — not proxy metrics like opens or clicks, but dollars. This attribution is built-in and accurate in ways that require significant HubSpot configuration to approximate.
Deep e-commerce integrations
Klaviyo integrates natively with Shopify, WooCommerce, Magento, BigCommerce, and most major e-commerce platforms. The integration pulls product data, purchase history, browse behavior, and cart abandonment — and uses that data to trigger highly personalized automations.
Pre-built flow library
Klaviyo includes pre-built automation flows for every major e-commerce use case: abandoned cart, browse abandonment, post-purchase sequences, win-back campaigns, VIP segments, and repeat purchase nudges. Most flows can be activated and customized in under an hour.
SMS marketing integrated
Klaviyo's SMS marketing is deeply integrated with email — you can coordinate multi-channel sequences across email and SMS based on the same behavioral triggers without separate platform management.
Pricing
Free — $0 (250 contacts, 500 emails/month, 150 SMS credits)
Email — $20/month (500 contacts)
- Unlimited sends, email + automation
Email + SMS — $35/month (500 contacts)
- Combined email and SMS automation
Pricing scales with contact count — can become expensive for large lists.
Pros
- Best-in-class revenue attribution for e-commerce
- Deep Shopify and WooCommerce integration
- Pre-built flow library speeds setup dramatically
- Email + SMS in one platform with coordinated automation
Cons
- Primarily valuable for e-commerce — limited for service businesses
- Can become expensive at scale
- No CRM for sales pipeline management
- Less breadth than HubSpot for non-e-commerce use cases
| Feature | Klaviyo | HubSpot |
|---|---|---|
| E-commerce attribution | Excellent | Basic |
| Pricing | $20/mo (500 contacts) | $890/mo (Pro) |
| CRM | E-commerce CRM only | Full CRM |
| Best for | DTC/e-commerce brands | General marketing |
Verdict
Klaviyo is the obvious choice over HubSpot for direct-to-consumer e-commerce brands. The revenue attribution, behavioral automation, and e-commerce platform integrations are built specifically for your use case — HubSpot is a general tool adapted. If you're a Shopify or WooCommerce store, Klaviyo likely outperforms HubSpot at a better price point.
Best for: Direct-to-consumer brands, Shopify stores, e-commerce businesses that need revenue-attributed email and SMS automation.
Alternative #12: Monday CRM
Monday CRM is the HubSpot alternative for teams that already love Monday.com's project management and want their CRM to work the same way — with flexible visual boards rather than rigid CRM conventions.
Monday CRM vs HubSpot
HubSpot imposes a specific structure on how you track contacts, deals, and activities. Monday CRM is flexible — you define the columns, fields, and views that match how your team actually works.
Customizable pipelines and boards
Monday CRM uses the same board-based interface as Monday.com's project management, but configured for sales. You define stages, custom fields, and automations. Every view — kanban, table, timeline, Gantt — is available for the same data. Teams that resist standard CRM workflows find this flexibility valuable.
Automation without code
Monday CRM's automation builder handles common sales workflows: assign leads to reps, send notifications when deals move stages, create tasks when deals close, and update contacts based on form submissions. The builder is no-code and accessible to non-technical users.
Cross-team visibility
Because Monday CRM lives in the same ecosystem as Monday's work management tools, sales deals can connect to project boards, marketing campaigns, and customer success tracking. Teams that already use Monday for operations benefit from that unified view.
AI assistant
Monday's AI assistant can generate email drafts, summarize deal context, and suggest next actions. Available on paid plans without requiring enterprise-level pricing.
Pricing
Basic CRM — $12/user/month (annual, 3-user minimum)
- CRM features, unlimited contacts, 20GB storage
Standard CRM — $17/user/month (annual)
- Email integration, quotes, custom dashboards
Pro CRM — $28/user/month (annual)
- Sales forecasting, email tracking, Google Ads integration
Enterprise CRM — Custom pricing
- Advanced security, enterprise support
14-day free trial available.
Pros
- Highly flexible — configure to match your workflow
- Familiar interface if your team already uses Monday.com
- Cross-team visibility across sales, projects, and operations
- Affordable pricing compared to HubSpot
Cons
- Less sales-specific depth than Pipedrive or Salesforce
- Email marketing features require integrations
- Not ideal if your team doesn't like Monday.com's opinionated interface
- Social media management requires external tools
| Feature | Monday CRM | HubSpot |
|---|---|---|
| Flexibility | Highly customizable | Structured |
| Pricing | $12/user/mo | $890/mo (Pro) |
| Work management | Integrated | Separate tools |
| Best for | Operations-heavy teams | Marketing-led teams |
Verdict
Monday CRM is the best HubSpot alternative for teams that already use Monday.com's work management or prefer flexible visual interfaces over rigid CRM conventions. If your operations, projects, and CRM all live in one platform, the productivity gains from that integration can outweigh what you lose in CRM-specific depth.
Best for: Operations-heavy businesses, teams using Monday.com for project management, small companies wanting CRM that adapts to their workflow.
Alternative #13: Streak
Streak is the HubSpot alternative for teams that live in Gmail — a CRM built entirely inside Google Workspace with no separate tool to learn or switch to.
Streak vs HubSpot
HubSpot requires you to leave Gmail, log in to another tool, and manually sync email activity. Streak lives inside Gmail — your CRM pipeline is a sidebar in your inbox, and every email thread automatically logs to the relevant deal.
Gmail-native workflow
Streak adds CRM pipelines, contact views, and deal tracking directly inside Gmail's interface. No separate login, no tab switching, no manual email logging. Every email you send or receive from a contact automatically attaches to their record.
For teams where email is the primary sales channel, this elimination of context-switching has real productivity value.
Shared pipelines for teams
Team members share pipelines in real time — when someone updates a deal or sends an email, the rest of the team sees it immediately. Shared email tracking means you know whether a prospect read your colleague's email before you send a follow-up.
Mail merge and sequences
Streak includes mail merge for sending personalized bulk emails from Gmail, and email sequences for automated follow-up. These run directly from Gmail, keeping the workflow consistent.
Google Workspace integration
Because Streak is built on Google Workspace, it integrates natively with Google Sheets, Google Docs, and Google Drive — useful for teams that manage proposals in Docs or track data in Sheets alongside their CRM.
Pricing
Free — $0 (personal CRM, basic features)
Solo — $15/user/month (annual)
- Email tracking, basic CRM
Pro — $49/user/month (annual)
- Shared pipelines, advanced permissions, API
Enterprise — $129/user/month (annual)
- Custom roles, priority support
Pros
- Zero context-switching — CRM lives in Gmail
- Email activity logged automatically
- Works with existing Google Workspace tools
- Free plan for individual users
Cons
- Requires Gmail — not suitable for non-Google email users
- CRM depth less than HubSpot or Salesforce
- Marketing automation not included
- Scaling beyond small teams shows limitations
| Feature | Streak | HubSpot |
|---|---|---|
| Email tool | Gmail (no switch) | HubSpot sidebar |
| Automation | Basic sequences | Comprehensive |
| Pricing | $15/user/mo | $890/mo (Pro) |
| Best for | Gmail-native teams | Full marketing stack |
Verdict
Streak is the right HubSpot alternative for small sales teams that manage their entire business through Gmail and want a CRM that doesn't add friction. The Gmail-native workflow is genuinely seamless, and the free plan works for individuals. But Streak's limitations become apparent for larger teams needing marketing automation or complex reporting.
Best for: Small sales teams, consultants, and solo founders who use Gmail as their primary work tool and want CRM without context-switching.
Which HubSpot alternative fits you?
The right HubSpot alternative depends on what you're actually using HubSpot for — and most teams use far less than they pay for.
For social media crossposting (replacing HubSpot Social)
- PostOnce — Post once natively, automatically distribute to all platforms. $19/month. Replaces HubSpot's social media scheduling with genuinely automated crossposting. See how crossposting automation works.
For full CRM replacement at lower cost
- Zoho CRM — Best all-in-one HubSpot alternative for price-conscious businesses. Deep CRM + automation without the pricing cliff.
- EngageBay — Most affordable HubSpot clone covering CRM, marketing, and helpdesk. Starts at $12.99/user/month.
- Freshsales — AI-powered CRM with free plan. Freddy AI available from $11/user/month.
For sales pipeline focused teams
- Pipedrive — Best visual sales pipeline at $14/user/month. Marketing automation limited.
- Monday CRM — Flexible boards for teams that prefer non-traditional CRM structure.
- Streak — Gmail-native CRM for teams that live in their inbox.
For email marketing and automation
- ActiveCampaign — Deeper email automation than HubSpot at lower prices. Best for email-first marketing teams.
- Mailchimp — Strong email marketing with basic CRM. Good for simple automation needs.
- Brevo — Volume-based pricing benefits large lists with moderate sending frequency.
For e-commerce businesses
- Klaviyo — Best revenue-attributed email automation for Shopify and WooCommerce stores.
For enterprise CRM at scale
- Salesforce Starter — More powerful than HubSpot at scale. Right choice when HubSpot's ceiling isn't high enough.
For small businesses needing all-in-one automation
- Keap — No feature gating, full automation included. $249/month for everything.
A practical approach many teams take: pick a focused CRM (Pipedrive, Zoho, or Freshsales) for sales management, ActiveCampaign or Brevo for email automation, and PostOnce for social media automation. You get comparable functionality to HubSpot Professional at a fraction of the cost — with less platform lock-in and no mandatory onboarding fees.
For a broader view of the social media management landscape, the best social media management tools comparison covers more tools with that specific focus.
FAQs about HubSpot alternatives
Who is HubSpot's biggest competitor?
Salesforce is HubSpot's biggest direct competitor for CRM and enterprise marketing. Zoho CRM is the strongest challenger for small to mid-sized businesses on a budget. ActiveCampaign competes most directly with HubSpot's marketing automation capabilities.
For social media management specifically, Buffer alternatives and dedicated crossposting tools like PostOnce cover the territory HubSpot's social media scheduling only partially addresses.
What are the top 3 CRM systems?
The top CRM systems by market adoption and capability are typically Salesforce, HubSpot, and Zoho CRM — covering enterprise, marketing-led mid-market, and cost-conscious SMB segments respectively. Pipedrive is frequently cited as the best pure sales pipeline CRM for sales-led teams.
Why is HubSpot so expensive?
HubSpot's pricing is structured to create a free-to-paid upgrade path that becomes expensive at scale. The free CRM is intentionally limited — key features like sequences, advanced workflows, and social media management sit behind Professional tier pricing ($890/month for Marketing Hub Professional). Contact-based pricing also means your bill grows as your list grows, regardless of whether those additional contacts are generating revenue.
Mandatory onboarding fees ($3,000+ for Professional tier) add upfront cost that competitors don't charge. The total first-year cost for a small team using Marketing Hub Professional often exceeds $15,000 when onboarding, contacts, and add-ons are factored in.
Who is the #1 CRM provider?
Salesforce holds the largest CRM market share globally — roughly 23% of the global CRM market according to IDC data. HubSpot is the fastest-growing in the SMB segment. For small businesses, HubSpot's free CRM is the most widely adopted entry point, even if users frequently migrate as costs escalate.
Is there a free alternative to HubSpot?
Yes, several:
- HubSpot's own free CRM — unlimited contacts, basic deal management, email templates. Genuinely useful but limited.
- Zoho CRM Free — up to 3 users with CRM features
- Freshsales Free — unlimited users with basic CRM and AI tools
- EngageBay Free — 250 contacts with CRM, email marketing, and helpdesk
For social media crossposting (replacing HubSpot Social), PostOnce offers a 7-day free trial. There's no free crossposting automation available long-term, but the $19/month Creator plan replaces HubSpot's social scheduling tools at a fraction of the cost.
What's the best HubSpot alternative for small business?
For most small businesses, EngageBay offers the best feature-to-price ratio as a HubSpot replacement — comparable breadth (CRM + marketing + helpdesk) at much lower cost. Zoho CRM is close behind for businesses that need more sophisticated CRM without Zoho One's full ecosystem.
If you're primarily using HubSpot for social media, PostOnce replaces that specific use case more effectively while freeing you to use a simpler, cheaper CRM for contact management. Pair them together and you cover 80% of what most small businesses use HubSpot for at under $50/month total.
Can I replace HubSpot's social media tools specifically?
Yes. HubSpot's social media tools are a manual scheduler — you create and schedule posts for each platform individually. PostOnce replaces that with automated crossposting: post natively on Instagram, Twitter, LinkedIn, or any supported platform, and PostOnce automatically distributes to all your other connected accounts based on your crossposting flows.
PostOnce also supports platforms HubSpot's social tools don't cover, including Bluesky and Threads — two networks with significant creator audience growth in 2026. If you want to understand how to crosspost on social media without the manual workflow, PostOnce is built specifically for that.
Does switching from HubSpot require data migration?
Yes, and it can be complex. HubSpot exports contacts, companies, deals, and notes in CSV format — most major alternatives (Zoho, Salesforce, Pipedrive) have import tools that handle these files. Email templates, workflows, and automation sequences require manual recreation in the new platform.
The CMS and website elements are the most painful to migrate — if your website runs on HubSpot CMS, migrating to WordPress or another platform requires rebuilding pages and ensuring SEO properties transfer correctly.
For social media tools specifically (PostOnce), there's no migration — you simply connect your social accounts and configure crossposting flows. Setup takes under 30 minutes.
Final wrap-up: Choosing the right HubSpot alternative
HubSpot's free CRM is a legitimate tool that gets businesses started. But the gap between what the free plan offers and what costs $890/month to unlock is enormous — and most businesses are somewhere in that gap, paying for capabilities they don't use while being blocked from the features they need.
The right HubSpot alternative depends on what you're actually using:
If you use HubSpot for social media scheduling → Replace with PostOnce at $19/month. You'll get automated crossposting that does what HubSpot's manual scheduler can't — publish once, distribute everywhere, including Bluesky and Threads.
If you use HubSpot for CRM and sales → Zoho CRM, Pipedrive, or Freshsales all cover the territory at dramatically lower cost.
If you use HubSpot for email automation → ActiveCampaign provides deeper automation at comparable or lower prices.
If you use HubSpot for everything → EngageBay or Zoho One provide the most complete replacements at the most significant cost savings.
You might also want to explore the best social media automation tools or best tools for content creators depending on your specific workflow needs.
The tools that serve you best are the ones that match your actual workflows — not the ones with the most impressive feature list on a pricing page. HubSpot's strength and its weakness are the same thing: it does everything, which means you pay for everything.
Try PostOnce free for 7 days
If HubSpot's social media tools feel like a scheduling bottleneck, PostOnce takes a different approach. Post once natively on your preferred platform, and PostOnce automatically distributes to Instagram, Twitter/X, LinkedIn, Threads, Bluesky, Facebook, Pinterest, and YouTube — no manual scheduling required.