Automatically Post Your Facebook Reels To Pinterest Pins

PostOnce automatically posts eligible Facebook Reels to Pinterest pins, without downloading, re-uploading, or rebuilding the same post by hand.

Automate Facebook to Pinterest

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Video Tutorial

Watch: How to Auto Post Facebook to Pinterest

See how to connect Facebook as the source and Pinterest as the destination, then create a PostOnce workflow that publishes compatible new and existing Facebook content as native Pinterest Pins.

Setup at a glance

Your automated workflow in three steps

  1. 1Connect Facebook
  2. 2Connect Pinterest
  3. 3Create the workflow
PostOnce workflow setup screen
A real PostOnce workflow setup screen—not a mockup.
Set Up Facebook to Pinterest

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Before you connect

The short answer

Yes, PostOnce can automatically post eligible Facebook Reels to Pinterest pins with a reusable crossposting workflow.

What manual work does this replace?+
  • Downloading Facebook media before rebuilding it on Pinterest
  • Removing Facebook-only copy and engagement prompts
  • Selecting posts with media that Pinterest can publish
  • Repeating the same setup for every Facebook post
How to choose Facebook posts that belong on Pinterest+

Start with visual posts that remain useful outside the Facebook feed.

Rewrite comments, Page mentions, and engagement prompts that only make sense on Facebook.

Give the Pin a clear topic, review its crop and media rights, and exclude text-only updates or posts whose creative depends on Facebook-specific context.

Build a Pinterest destination instead of a link preview+

A native Pin displays the eligible image or video within Pinterest and pairs it with destination-ready text.

That gives people something understandable before they visit another page.

Preserve the central idea, but check titles, descriptions, branding, and aspect ratio rather than assuming the Facebook version should be copied unchanged.

Automate Facebook-to-Pinterest crossposting with PostOnce+

PostOnce can monitor a connected Facebook source and create Pins from eligible media posts.

After you connect Pinterest and configure the workflow, future matches can publish without a separate manual upload.

Filters let you keep Facebook-only posts out of the destination while maintaining a consistent flow for content that fits both networks.

Direct answer

Can PostOnce automatically post from Facebook to Pinterest?

Yes, PostOnce can automatically post eligible Facebook Reels to Pinterest pins with a reusable crossposting workflow. This is crossposting automation: you publish on Facebook, PostOnce watches for eligible Facebook Reels, and Pinterest receives its own native post instead of a copied link preview.

Content types

Primary wording plus related formats

Facebook source formats

This workflow leads with Facebook Reels, and also covers related Facebook formats:

Facebook Feed postsFacebook Storiesnative Facebook videos

Pinterest destination formats

The destination focus is Pinterest pins, while also covering related Pinterest surfaces:

Pinterest video pinsIdea PinsPinterest image pins

Manual sharing

The manual route usually means sharing a link, sending to a Story, making a Feed post, or downloading the media and uploading it again.

  • Link previews send traffic back to Facebook.
  • Watermarks or source branding can hurt trust.
  • Repeated downloads make daily posting hard to scale.
  • Formats and captions often need cleanup.

Automatic workflow

PostOnce turns the same workflow into a repeatable rule: source account, destination account, filters, and automatic publishing.

  • Connect Facebook as the source.
  • Connect Pinterest as the destination.
  • Choose which posts should crosspost.
  • Let PostOnce publish future matches automatically.

Alternatives and limits

IFTTT-style automations and native share buttons can be useful, but they often create status updates, links, or previews instead of native destination posts.

  • Manual sharing is fine for one-off posts.
  • Generic repurposing tools may require export first.
  • Platform API limits still control what can publish.
  • Music rights do not automatically transfer.

What gets adapted from Facebook to Pinterest

Captions

Long captions may need shortening for Pinterest.

Hashtags

Pinterest: Hashtags improve discoverability; 2-5 relevant hashtags recommended.

Aspect ratio

Video may need adaptation toward 2:3.

Destination format

Eligible media publishes as a native Pinterest upload.

Watermark and metadata

PostOnce prepares media for the destination instead of reposting a link card.

Music and audio rights

Only reuse audio you have rights to publish on both platforms.

New posts and existing content

For new posts, PostOnce can watch your Facebook source and publish eligible Facebook Reels to Pinterest pins after the workflow is created.

For existing or backlog content, use PostOnce to refill a workflow deliberately instead of dumping months of posts at once. Scheduled batches keep the destination account active without overwhelming followers.

If a video is longer than Pinterest's destination limit, it needs trimming or review before publishing. Pinterest supports videos up to 15 minutes.

Proof before you turn it on

Confirm the connected source account

Select the destination account or Page

Review filters and caption rules

Check the queue and destination post after publish

Facebook vs Pinterest at a Glance

SpecFacebookPinterest
Caption Limit63,206 chars500 chars
Max Video Length4h15min
Preferred Aspect Ratio16:92:3
Max Video File Size10GB2GB
Carousel SupportUp to 10 itemsUp to 5 items
Hashtag StrategyUnlimitedUp to 20
Link SupportYesYes
Primary Audience25-5418-44

Frequently Asked Questions

Yes. With PostOnce, you can connect Facebook as the source, choose Pinterest as the destination, and create a workflow so new matching Facebook posts are crossposted to Pinterest automatically.

Connect both accounts in PostOnce, create a Facebook to Pinterest crossposting workflow, and choose your content filters. After setup, PostOnce can detect new eligible Facebook posts and publish them to Pinterest without manual downloading or re-uploading.

Yes. PostOnce lets one eligible Facebook post trigger a matching Pinterest post, so you can keep both platforms active without rebuilding the same content twice.

PostOnce preserves your media quality and adapts captions from Facebook's 63,206 character limit toward Pinterest's 500 character limit. Media format, hashtags, and destination rules still depend on each platform's requirements.

Yes. Use hashtag filters to control which posts crosspost. For example, add #crosspost to Facebook captions and only those posts will go to Pinterest. Or exclude specific hashtags to skip certain content.

Features

How PostOnce Handles It

Set up Facebook to Pinterest crossposting once. PostOnce automates the rest, so one native Facebook post can trigger a matching Pinterest upload automatically.

Easy Facebook Crossposting Setup

Connect your Facebook and Pinterest accounts, choose your crosspost rules, and you're done.

Setup takes under 60 seconds. After that, everything runs automatically in the background.

Set Up Facebook to Pinterest
Setup flow

Native Video Upload to Pinterest

When you crosspost Facebook to Pinterest, PostOnce uploads the actual video file — not a link, not a preview.

Your Facebook content appears as a native Pinterest post, indistinguishable from content uploaded directly.

Publish Natively to Pinterest

Custom Crosspost Rules

Not every Facebook post belongs on Pinterest. Set hashtag filters, content type rules, or account-level controls to choose what gets crossposted.

Only the content you want on Pinterest ends up there.

Choose What Reaches Pinterest
Filter rules

Automatically Post Your Content to Multiple Platforms

Don't stop at Facebook to Pinterest crossposting. Send eligible Facebook Reels to several connected destinations, including another account on the same platform where supported.

One post, everywhere. Each platform gets a native upload with adapted formatting.

Add More Destinations
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Real-Time Automation

PostOnce monitors your Facebook account and automatically crossposts new content to Pinterest.

No scheduling, no batching. Publish on Facebook and it appears on Pinterest within minutes — fully automated Facebook to Pinterest posting.

Automate Pinterest Publishing
Automation

Start Crossposting Facebook to Pinterest

Connect your Facebook and Pinterest accounts and start crossposting in minutes. No technical setup required.

Automate Facebook to Pinterest

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