Ocoya has carved out a niche as an AI-powered all-in-one social media platform — combining content creation, scheduling, and basic analytics under one roof. Think ChatGPT, Canva, and a social media scheduler bundled together. For marketers who want AI-generated captions, graphic templates, and post scheduling without switching between multiple tools, Ocoya is a genuinely convenient option.
But convenient and perfect aren't the same thing. If you've been using Ocoya and found yourself frustrated by the AI generating repetitive or generic posts, sluggish navigation, limited analytics depth, broken integrations with platforms like TikTok, or steep pricing jumps between plans — you're not alone. User reviews consistently flag these pain points. And if you're primarily focused on crossposting or distributing content across many platforms rather than generating fresh content with AI every time, Ocoya may feel like a round peg in a square hole.
The good news: there are excellent Ocoya alternatives in 2026 that do specific things far better — whether that's automated crossposting, deeper analytics, team collaboration, or more reliable platform integrations.
I've tested each social media management tool on this list and compared them on features, workflow efficiency, platform support, pricing, and automation capabilities. Some are built for pure crossposting automation. Others shine for analytics, agency client management, or visual content planning. A few offer much more generous free plans than Ocoya's 7-day trial.
You'll find tools like PostOnce (which automates crossposting so you post once natively and it distributes everywhere), enterprise platforms like Hootsuite and Sprout Social, collaboration tools like Planable, affordable agency options like SocialPilot and Sendible, and analytics-focused tools like Metricool and Agorapulse.
Here's what this Ocoya alternative comparison covers:
- Quick comparison table of all 13 tools with pricing and strengths
- What Ocoya does well and where it falls short
- Detailed breakdown of each alternative with pros, cons, and best use cases
- Pricing comparisons across all tiers
- Which Ocoya alternative fits your specific workflow
- FAQs about switching from Ocoya
Let's get into the 13 best Ocoya alternatives for 2026.
Quick comparison table
| Tool | Best for | Workflow | Platforms | Pricing from | Strength |
|---|---|---|---|---|---|
| PostOnce | Crossposting automation | Native→Auto | IG/X/LI/BS/TH/FB/PT/YT* | $19/mo | Saves hours weekly |
| Buffer | Simple scheduling | Manual scheduling | IG/X/LI/FB/PT/TT | $5/mo/ch | Clean, intuitive UI |
| Hootsuite | Enterprise teams | Manual scheduling | 20+ networks | $99/mo | Comprehensive features |
| Sprout Social | Analytics & reporting | Scheduled posts | All major platforms | $249/mo | Deep analytics |
| Later | Visual content planning | Calendar-based | IG/FB/TT/PT/LI/X | $25/mo | Visual content calendar |
| Planable | Team collaboration | Approval workflows | All major platforms | $39/mo | Content approval |
| Loomly | Brand management | Campaign planning | 10+ networks | $42/mo | Post ideas & tips |
| SocialPilot | Budget-conscious agencies | Bulk scheduling | 10+ networks | $30/mo | Affordable agency tool |
| Agorapulse | Social inbox management | Unified inbox | FB/IG/X/LI/YT/TT | $49/mo | Inbox + scheduling |
| Sendible | Agencies | Client management | 20+ networks | $29/mo | White-label reports |
| ContentStudio | AI + scheduling combo | AI + calendar | 10+ networks | $29/mo | Content discovery + AI |
| Metricool | Analytics focus | Scheduled posts | 15+ networks | Free/$18/mo | Free analytics plan |
| SocialBee | Content recycling | Evergreen categories | 10+ networks | $29/mo | Content category system |
*IG=Instagram, X=Twitter/X, LI=LinkedIn, BS=Bluesky, TH=Threads, FB=Facebook, PT=Pinterest, YT=YouTube, TT=TikTok
Why consider an Ocoya alternative?
Ocoya built its audience by making AI content creation accessible alongside scheduling — you don't need a separate copywriting tool, design tool, and scheduler if Ocoya can do all three. That's a real convenience advantage for small teams and solopreneurs building their social media presence.
What Ocoya does well
AI content generation in one place
Ocoya's core appeal is its integrated AI writing assistant. Instead of switching between ChatGPT for copy, Canva for graphics, and a separate scheduler, Ocoya handles all three. The AI generates up to five caption variations per prompt, supports 26 languages, and automatically suggests hashtags and emojis. For marketers who need quick, ready-to-post content, this saves real time.
Graphic design templates
Unlike pure scheduling tools, Ocoya includes a built-in graphic design editor with drag-and-drop templates. You can create on-brand social media visuals without leaving the platform — a feature that schedulers like Buffer and Hootsuite don't offer natively.
E-commerce integrations
Ocoya connects with Shopify and WooCommerce for product-based social media content, making it attractive for e-commerce brands that want to auto-generate product promotion posts from their store catalog.
Broad platform support
Ocoya supports 30+ integrations including Facebook, Instagram, Twitter/X, LinkedIn, TikTok, Pinterest, YouTube, and Google Business — plus integrations with tools like Canva, Figma, Zapier, Make, and Airtable. That's broader than many dedicated schedulers.
Where Ocoya falls short
AI quality disappointments
User reviews consistently report that Ocoya's AI-generated content is often repetitive, generic, and requires significant editing before posting. The promise of "ready-to-post AI content" rarely delivers in practice — most users end up rewriting what the AI produces anyway, negating the time savings.
Buggy platform integrations
TikTok scheduling in particular has drawn complaints, with users noting that the integration frequently fails or doesn't work as advertised. Random platform hiccups and slow navigation speeds are recurring themes in user reviews, impacting daily workflow efficiency.
Limited analytics depth
Ocoya's analytics are basic compared to dedicated tools. Users want deeper audience demographics, competitor benchmarking, and post-level performance breakdowns. These are locked behind higher-tier plans or simply absent.
Steep pricing jumps
Ocoya's plans jump from Bronze at $19/month to Silver at $49/month to Gold at $99/month. If you outgrow the Bronze plan, the price increase is significant — and some team features like approval workflows have been reported as missing or unreliable.
Bottom line on Ocoya
Ocoya is best for marketers who want AI-generated content and scheduling in a single dashboard and can live with "good enough" AI output. But if you need reliable platform integrations, deep analytics, meaningful crossposting automation, or approval workflows that actually work — you'll find better tools elsewhere at similar or lower price points.
How these alternatives were evaluated
I compared each Ocoya alternative on the following criteria to find tools that address Ocoya's real weaknesses:
Workflow efficiency — How many steps does it take to go from content idea to multi-platform distribution? Does it reduce repetitive work?
Platform coverage — Which social networks are supported? Does it include newer platforms like Threads and Bluesky?
Automation capabilities — Does it require manual intervention for every post, or does it automate distribution intelligently?
AI features — What AI capabilities are actually useful and reliable (not just marketed)?
Pricing fairness — Is the cost justified by features delivered? Are there generous free plans?
Best use cases — Who is this tool actually built for? Creators, agencies, enterprises, or specific use cases?
Now let's examine the 13 best Ocoya alternatives for 2026.
Ocoya alternative #1: PostOnce
PostOnce takes a fundamentally different approach from Ocoya. Rather than generating AI content for you to schedule, PostOnce automates the distribution of content you've already created — you post natively on your preferred platform, and PostOnce automatically crosspost it to all your connected accounts.
PostOnce vs Ocoya
Where Ocoya focuses on helping you create content and then manually schedule it platform by platform, PostOnce eliminates the multi-platform scheduling workflow entirely. If you're a creator who already has a content creation process (or uses a tool like Canva, ChatGPT, or your phone's camera), PostOnce handles the distribution so you never have to think about it.
The fundamental difference is in the workflow model. Ocoya is a creation-to-scheduling pipeline; PostOnce is a native-post-to-everywhere distribution engine. If you already crosspost automatically as a key part of your workflow, PostOnce replaces hours of manual work.
Ocoya workflow:
- Open Ocoya dashboard
- Use AI to generate post copy (edit heavily as needed)
- Design graphic in built-in editor (or skip)
- Schedule individually for Instagram
- Schedule individually for LinkedIn
- Schedule individually for Twitter/X
- Repeat for every platform you manage
PostOnce workflow:
- Post natively on Instagram (or wherever you naturally create)
- PostOnce automatically crosspost to X, LinkedIn, Threads, Bluesky, Facebook, Pinterest, YouTube
- Done.
Platform support
PostOnce currently supports:
- Instagram (feed posts, carousels, Reels)
- Twitter/X (posts, threads, media)
- LinkedIn (posts, documents, videos)
- Bluesky (posts, media, threads)
- Threads (text posts, media)
- Facebook (pages, media)
- Pinterest (pins, boards)
- YouTube (Shorts, community posts)
Notably, PostOnce includes Bluesky and Threads — two platforms where creators are actively building audiences in 2026. You can also repurpose content that's already been published, not just new posts — so your existing content library can be redistributed without manual work.
Workflow simplicity
The setup is straightforward:
- Connect your social accounts to PostOnce (one-time setup)
- Create crossposting flows — choose which platforms receive content from which source account
- Post natively on your preferred platform
- PostOnce automatically distributes to all connected platforms
No scheduling calendar to manage. No AI-generated copy to edit before it's good enough. No copying and pasting the same post six times. You just create content the way you already do, and PostOnce handles the rest.
Content rules and filtering
PostOnce includes smart content filtering so you control exactly what gets crossposted:
- Hashtag rules — Only crosspost content with specific hashtags, or exclude certain hashtags
- Content type filtering — Crosspost only images, only videos, or only text posts
- Platform-specific rules — Send Instagram Reels to YouTube Shorts and TikTok, but keep LinkedIn posts professional by filtering out casual content
This means you can post casually on Threads knowing it won't auto-distribute to your LinkedIn audience, while your polished posts flow everywhere.
Pricing
PostOnce offers simple flat-rate pricing:
Creator Plan — $19/month
- 15 social accounts
- 5 automated crossposting flows
- All platforms supported
- Unlimited posts
- Content filtering rules
Pro Plan — $49/month
- Unlimited social accounts
- Unlimited crossposting flows
- Priority support
- Advanced content rules
Both plans include a 7-day free trial. No per-channel pricing — flat monthly rates regardless of how many platforms you manage.
Why PostOnce stands out for creators
Why PostOnce ranks #1
- Native posting → automatic crossposting eliminates Ocoya's manual multi-platform scheduling
- Saves creators ~4 hours per week on repetitive cross-platform distribution
- 50,000+ posts published through the platform — proven reliability
- Supports Bluesky and Threads natively, where Ocoya's integrations can be unreliable
- High-quality HD native posts on each platform — content looks native, not pushed by a scheduler
- Content filtering rules ensure the right content reaches the right audiences
- No AI dependency — works with content you're already creating, however you create it
PostOnce is built for content creators and indie businesses who publish across multiple platforms regularly. If you're spending hours manually managing the same content across platforms, PostOnce delivers the most significant time savings of any tool in this list.
Best for: Content creators, indie hackers, small business owners, podcasters, YouTubers, newsletter writers — anyone regularly crossposting similar content across 4+ platforms.
Not ideal for: Users who primarily need AI content generation to start from scratch, teams needing deep analytics dashboards, or agencies managing large portfolios of client accounts. PostOnce focuses on crossposting automation, not content creation or comprehensive social media management.
Alternative #2: Buffer
Buffer is the original simple social media scheduler — clean, fast, and focused on one thing: getting posts scheduled across platforms without unnecessary complexity.
Buffer vs Ocoya
Where Ocoya layers AI writing, graphic design, and scheduling into one dashboard (with variable reliability), Buffer strips everything back to pure scheduling excellence. If Ocoya's cluttered interface or unreliable AI features frustrate you, Buffer's simplicity is a genuine relief.
Clean, reliable scheduling
Buffer does one thing extremely well: scheduling social media posts quickly and reliably. The queue-based approach lets you load posts and set timing slots, publishing automatically without manual monitoring. If you're tired of Ocoya's platform hiccups and slow navigation, Buffer's straightforward workflow is a breath of fresh air.
Browser extension for quick sharing
Buffer's browser extension lets you share content directly from any web page you're browsing. Spot an interesting article? Click the extension, write your take, schedule it — all without opening a dashboard. This quick-capture workflow is something Ocoya doesn't offer.
Platform support
Buffer supports Instagram, Facebook, Twitter/X, LinkedIn, Pinterest, YouTube, TikTok, Mastodon, and Bluesky — covering more of the newer platforms than Ocoya's scheduler reliably handles.
Pricing
Buffer uses per-channel pricing:
Free — $0/month
- 3 channels, 10 posts per channel
Essentials — $5/month per channel (annually)
- Unlimited scheduling
- Basic analytics
- Engagement tools
Team — $10/month per channel (annually)
- Everything in Essentials
- Approval workflows
- Team collaboration
For a creator managing 5 platforms on Essentials, that's $25/month — comparable to Ocoya's Bronze plan but with more reliable scheduling.
Pros
- Extremely clean, intuitive interface
- Reliable scheduling with no surprises
- Browser extension for quick content capture
- Supports Bluesky and newer platforms
Cons
- No AI content generation or graphic design tools
- Manual scheduling per platform (no crossposting automation)
- Per-channel pricing adds up for multi-platform creators
- Analytics remain fairly basic
| Feature | Buffer | Ocoya |
|---|---|---|
| AI content | ❌ No | ✅ Yes (variable) |
| Graphic design | ❌ No | ✅ Built-in editor |
| Pricing | $5/mo per channel | $19/mo (Bronze) |
| Reliability | ✅ Very reliable | ⚠️ Reports of bugs |
Verdict
Buffer is the best Ocoya alternative if you want reliable scheduling without the complexity. You lose the AI content tools and graphic design features — but gain a clean, trustworthy workflow. For creators who already have a content creation process, Buffer's simplicity is often preferable to Ocoya's AI features that require heavy editing anyway.
Best for: Solo creators, small businesses, anyone who wants simple, reliable scheduling without AI complexity.
Alternative #3: Hootsuite
Hootsuite is the enterprise alternative when you need comprehensive social media management at scale — scheduling, monitoring, analytics, and team collaboration across 20+ networks.
Hootsuite vs Ocoya
Where Ocoya is built for individuals and small teams creating content with AI, Hootsuite is built for larger organizations managing complex social media operations across multiple brands, regions, and team members. It's the enterprise upgrade path when Ocoya's limitations become business-critical.
Comprehensive platform coverage
Hootsuite supports 20+ social networks including Facebook, Instagram, Twitter/X, LinkedIn, YouTube, Pinterest, TikTok, Reddit, and more — with significantly more reliable integrations than Ocoya.
Unified social inbox
Hootsuite's social inbox aggregates messages, comments, and mentions from all connected accounts into one dashboard. This makes community management far more efficient than Ocoya's basic approach — particularly valuable for brands with active social audiences.
Team collaboration and approval workflows
Hootsuite provides enterprise-grade team features:
- Role-based permissions (admin, editor, viewer)
- Approval workflows for content review before publishing
- Task assignments across team members
- Campaign organization for coordinated content pushes
These features work reliably in Hootsuite — unlike the inconsistent approval workflow experience users report with Ocoya.
AI content features
Hootsuite has integrated AI-powered caption generation and content suggestions through OwlyWriter AI. Unlike Ocoya's AI, Hootsuite's AI tools are built on established LLM infrastructure with better consistency.
Pricing
Professional — $99/month
- 1 user, 10 social accounts
- Unlimited scheduling
- AI content creation
Advanced — $249/month
- 1 user, unlimited social accounts
- Enhanced analytics
- Approval workflows
Enterprise — Custom pricing
- 5+ users, 50+ social accounts
- Advanced security and support
Hootsuite offers a 30-day free trial on Standard and Advanced plans.
Pros
- Reliable integrations across 20+ platforms
- Comprehensive social inbox for community management
- Enterprise team features that actually work
- Broad AI tool integrations
Cons
- Significantly more expensive than Ocoya ($99/mo minimum)
- Steep learning curve for full feature set
- Still requires manual scheduling per platform
- Overkill for individual creators or small teams
| Feature | Hootsuite | Ocoya |
|---|---|---|
| Social inbox | ✅ Comprehensive | ❌ Limited |
| Team workflows | ✅ Reliable | ⚠️ Inconsistent |
| Pricing | $99/mo | $19/mo (Bronze) |
| Best for | Enterprise teams | Solo creators |
Verdict
Hootsuite is the right Ocoya alternative when your team has outgrown what Ocoya can reliably deliver. The platform integrations, social inbox, and team workflows are enterprise-grade and dependable. But you're paying 5x more than Ocoya's entry price, and like Ocoya, you still manually schedule content for each platform.
Best for: Marketing teams, agencies managing multiple brands, enterprises needing reliable social media management at scale.
Alternative #4: Sprout Social
Sprout Social is the analytics-focused Ocoya alternative, providing deep reporting, social listening, and customer service capabilities that go far beyond what Ocoya delivers.
Sprout Social vs Ocoya
While Ocoya provides basic performance analytics, Sprout Social delivers enterprise-grade reporting with customizable dashboards, competitor analysis, audience demographics, and ROI tracking. If your primary complaint about Ocoya is shallow analytics, Sprout Social is the upgrade.
Advanced analytics and reporting
Sprout Social's standout feature is its analytics depth:
- Performance reports with engagement metrics across all platforms
- Audience demographics showing who's engaging with your content
- Competitor analysis comparing your performance to similar brands
- Custom reports exportable and shareable with stakeholders
- Social listening for brand mentions and industry trends
This is dramatically more powerful than anything Ocoya offers in analytics.
Smart inbox for customer service
Sprout Social's Smart Inbox consolidates messages, comments, and mentions with features like automated tagging, collision detection (so two team members don't respond to the same message), and saved replies. For brands using social media as a customer service channel, this is essential.
Publishing and scheduling
Scheduling features are solid and reliable — calendar view, best time to post recommendations, and queue scheduling. Unlike Ocoya, there are no reports of broken platform integrations or unreliable post delivery.
Pricing
Sprout Social is the most expensive option on this list:
Standard — $249/month per seat
- 5 social profiles
- Unified inbox
- Publishing and scheduling
Professional — $399/month per seat
- Everything in Standard
- Competitive reports
- Social listening
Advanced — $499/month per seat
- Everything in Professional
- Advanced automation
Pros
- Industry-leading analytics and reporting
- Social listening for brand monitoring
- Reliable platform integrations
- Excellent for proving social media ROI
Cons
- Extremely expensive ($249/mo per user)
- No AI content generation comparable to Ocoya
- Overkill for creators and small businesses
- Still requires manual scheduling per platform
| Feature | Sprout Social | Ocoya |
|---|---|---|
| Analytics depth | ✅ Enterprise-grade | ❌ Basic |
| Social listening | ✅ Yes | ❌ No |
| Pricing | $249/mo per seat | $19-199/mo |
| AI content | ❌ Limited | ✅ Core feature |
Verdict
Sprout Social is the right Ocoya alternative for established brands with dedicated social media teams who need analytics to justify spending and prove ROI. The analytics gap between Sprout Social and Ocoya is enormous. But at $249/month per user, it's impossible to justify for solo creators or small businesses who are managing on Ocoya's $19-49/month plans.
Best for: Established brands, marketing teams, social media managers who need comprehensive analytics to prove ROI to leadership.
Alternative #5: Later
Later started as an Instagram visual planner and has evolved into a social media platform that emphasizes visual content calendars, media libraries, and aesthetic planning.
Later vs Ocoya
Where Ocoya focuses on AI-generated content creation, Later focuses on the visual planning and presentation of your content — especially for Instagram-first creators who care about grid aesthetics and visual storytelling.
Visual Instagram grid planning
Later's signature feature is the visual Instagram planner showing your grid layout as you schedule posts. You can drag and drop content to rearrange your feed aesthetic before anything goes live. For creators who care about how their Instagram profile looks as a whole — not just individual posts — this is a tool Ocoya simply doesn't offer.
Media library and organization
Later includes a robust media library for organizing images, videos, and content assets into folders with tags and search. If you create a lot of visual content that you repurpose across time, Later's media organization is significantly better than Ocoya's approach.
Link in Bio tool
Later's Link in Bio feature creates a shoppable landing page linked from your Instagram bio, tracking which posts drive clicks and conversions. This is especially valuable for e-commerce and creator monetization workflows.
Platform support
Later supports Instagram (feed, Stories, Reels, carousels), Facebook, TikTok (direct posting), Pinterest, LinkedIn, and Twitter/X. TikTok direct posting is supported — something Ocoya users have reported as unreliable.
Pricing
Later no longer offers a free plan. All plans include a 14-day free trial:
Starter — $25/month
- 1 social set, 1 user
- 30 posts per profile per month
Growth — $45/month
- 3 social sets, 3 users
- 150 posts per profile per month
- Full analytics
Advanced — $80/month
- 6 social sets, 6 users
- Unlimited posts
- Full analytics (1 year data)
Pros
- Visual Instagram grid planning is genuinely unique
- TikTok direct posting works reliably
- Excellent media library organization
- Link in Bio tool for creator monetization
Cons
- No AI content generation
- No free plan (trial only)
- Less robust for non-Instagram platforms
- No crossposting automation
| Feature | Later | Ocoya |
|---|---|---|
| Visual planning | ✅ Instagram grid | ❌ No |
| AI content | ❌ No | ✅ Core feature |
| TikTok support | ✅ Reliable | ⚠️ Reported issues |
| Free plan | ❌ Trial only | ❌ Trial only |
Verdict
Later is the best Ocoya alternative for Instagram-focused creators who care about aesthetic grid planning and reliable TikTok posting. You give up the AI content generation, but gain a visual workflow that Ocoya doesn't offer. If Instagram is your primary platform and how your profile looks matters, Later is worth the switch.
Best for: Instagram-first creators, visual content planners, influencers, brands managing aesthetically cohesive feeds.
Alternative #6: Planable
Planable is built around content collaboration and approval workflows — making it the go-to Ocoya alternative for teams and agencies where multiple people review content before it goes live.
Planable vs Ocoya
Where Ocoya's approval workflows have been reported as unreliable by users, Planable's entire platform is built around this exact use case. Content review, feedback, and approval workflows are Planable's core product — not an afterthought.
Content approval workflows
Planable's approval system is genuinely collaborative:
- Creators draft posts in Planable
- Stakeholders review and leave comments directly on posts
- Approvers give final sign-off at one or multiple levels
- Posts auto-publish after approval
This eliminates the email back-and-forth around content review. For agencies presenting content to clients, this replaces awkward PDF reviews or shared Google Docs.
Feed preview across platforms
Planable shows exactly how your posts will appear on each platform before publishing — including Instagram grid view, Facebook feed preview, and LinkedIn post preview. This prevents formatting mistakes that only become visible after posting.
Real-time collaboration
Multiple team members can work on content simultaneously. You see who's editing what, can leave inline comments, and get notifications when content needs review. It's Google Docs-style collaboration applied to social media content.
Platform support
Planable supports Facebook (pages, groups), Instagram (feed, Stories, Reels), LinkedIn (profiles, pages), Twitter/X, TikTok, Pinterest, YouTube, and Google My Business.
Pricing
Planable pricing is per workspace:
Free — $0
- Up to 50 total posts (lifetime limit, doesn't reset)
- Unlimited users
Basic — $39/month per workspace
- Unlimited posts
- Content approval
Pro — $59/month per workspace
- Custom approval workflows
- Analytics add-on available
Enterprise — Custom (from $200/month)
- Advanced security
Pros
- Approval workflows that actually work reliably
- Real-time team collaboration
- Platform-specific feed previews prevent formatting mistakes
- Unlimited users on all plans
Cons
- Pricing per workspace adds up for agencies with many clients
- Analytics require a paid add-on
- No AI content generation
- No social inbox or community management tools
| Feature | Planable | Ocoya |
|---|---|---|
| Approval workflows | ✅ Core feature | ⚠️ Inconsistent |
| AI content | ❌ No | ✅ Core feature |
| Pricing | $39/mo/workspace | $19-99/mo |
| Best for | Team collaboration | Solo + small teams |
Verdict
Planable is the best Ocoya alternative for teams and agencies who need content approval workflows that are actually reliable. If you've been frustrated by Ocoya's inconsistent approval features, Planable was purpose-built to solve exactly that problem. You sacrifice the AI content tools, but gain workflows your team can actually depend on.
Best for: Agencies managing client content approvals, marketing teams with review processes, brands with multiple content stakeholders.
Alternative #7: Loomly
Loomly positions itself as a "brand success platform" that combines scheduling with content inspiration, optimization tips, and team collaboration tools designed to improve post quality.
Loomly vs Ocoya
Where Ocoya tries to generate content for you with AI, Loomly helps you come up with better content ideas through a different approach — automated inspiration from trending topics, RSS feeds, holidays, and platform best practices. It's less "AI writes it for you" and more "here are the tools to write something good."
Post ideas and content inspiration
Loomly's automated post ideas draw from:
- Trending topics and relevant news
- RSS feeds you follow
- Industry holidays and events
- Platform-specific best practice tips
For teams that struggle with consistent content ideas, Loomly provides starting points that are often more useful than generic AI-generated copy.
Optimization tips per platform
Before you publish, Loomly provides platform-specific optimization recommendations — character limits, image dimensions, hashtag guidance, and best posting times. This helps ensure content is formatted correctly for each network without requiring deep platform expertise.
Approval workflows
Loomly includes content approval workflows for teams with review processes. Unlike Ocoya's reported issues, Loomly's approval system is considered reliable by users.
Platform support
Loomly supports Facebook (pages, groups, ads), Instagram (feed, Stories), Twitter/X, LinkedIn, Pinterest, Google My Business, TikTok, YouTube (community posts), and Snapchat.
Pricing
Base — $42/month ($32/month annually)
- 2 users, 10 social accounts
Standard — $80/month ($60/month annually)
- 6 users, 20 social accounts
Advanced — $175/month ($131/month annually)
- 14 users, 35 social accounts
Premium — $369/month ($277/month annually)
- 30 users, 50 social accounts
All plans include a 15-day free trial.
Pros
- Post ideas reduce content creation friction
- Optimization tips improve post quality
- Reliable approval workflows
- Supports Snapchat and Google My Business
Cons
- More expensive than Ocoya at comparable tiers
- No AI content generation in the same sense as Ocoya
- Interface feels less modern than newer tools
- No social inbox for community management
| Feature | Loomly | Ocoya |
|---|---|---|
| Post ideas | ✅ Automated | ❌ No |
| AI content | ❌ No | ✅ Core feature |
| Approval | ✅ Reliable | ⚠️ Inconsistent |
| Pricing from | $42/mo (2 users) | $19/mo (solo) |
Verdict
Loomly is the right Ocoya alternative for small teams who want content inspiration and reliable scheduling without depending on AI output quality. The post ideas system sidesteps Ocoya's biggest complaint — that AI-generated copy needs so much editing it's barely a time saver.
Best for: Small marketing teams, local businesses, content teams that want structured inspiration rather than AI-generated content.
Alternative #8: SocialPilot
SocialPilot is the budget-friendly agency alternative, offering comprehensive features — bulk scheduling, client management, white-label reports — at prices well below Hootsuite and Sprout Social.
SocialPilot vs Ocoya
Where Ocoya serves individuals and small teams with AI content creation, SocialPilot serves agencies and teams managing many social accounts at scale. If you're managing 10+ accounts and need client management features, SocialPilot's pricing model is far more efficient.
Bulk scheduling
SocialPilot's bulk scheduling lets you upload CSV files containing hundreds of posts and schedule them all at once. For agencies with high-volume content calendars, this eliminates the manual post-by-post scheduling that both Ocoya and most competitors require.
Client management features
SocialPilot includes agency-specific tools:
- Separate workspaces for each client
- White-label reports with your agency branding
- Client approval workflows
- Team collaboration with role-based access
AI content assistant
SocialPilot now includes AI credits for caption generation (500 credits on Essentials, unlimited on Ultimate). Unlike Ocoya's AI that users frequently criticize, SocialPilot's AI tools are positioned as assistance rather than the core value proposition — setting more realistic expectations.
Platform support
SocialPilot supports Facebook (pages, groups), Instagram (feed, Reels, Stories), Twitter/X, LinkedIn, Pinterest, TikTok, Google My Business, Tumblr, and YouTube — over 10 platforms with reliable integrations.
Pricing
Essentials — $30/month
- 7 social accounts, 1 user
- Bulk scheduling, analytics
Standard — $50/month
- 15 social accounts, 3 users
- Client management
Premium — $100/month
- 30 social accounts, 6 users
- White-label reports
Ultimate — $200/month
- 50 social accounts, unlimited users
- Advanced features
All plans include a 14-day free trial.
Pros
- Extremely affordable for agency use cases
- Bulk scheduling saves time for high-volume content
- Reliable white-label reports for client presentation
- AI assistant included without heavy marketing around quality
Cons
- Interface less polished than modern tools
- Analytics less detailed than Sprout Social
- No social inbox or listening features
- Still requires manual scheduling per platform
| Feature | SocialPilot | Ocoya |
|---|---|---|
| Bulk scheduling | ✅ Yes | ❌ No |
| Client management | ✅ Yes | ❌ No |
| Pricing | $30/mo (7 accounts) | $19/mo (Bronze) |
| AI content | ✅ Credits included | ✅ Core feature |
Verdict
SocialPilot is the best Ocoya alternative for budget-conscious agencies managing multiple client accounts. The per-account cost is dramatically lower than Ocoya once you're managing 5+ accounts, and the client management features are purpose-built for agency workflows. If you've been using Ocoya for client management and finding it lacks the tools, SocialPilot fills that gap at lower cost.
Best for: Digital marketing agencies, freelancers managing client accounts, teams needing bulk scheduling at scale.
Alternative #9: Agorapulse
Agorapulse combines solid scheduling with a best-in-class unified social inbox, making it the tool of choice when community management is as important as content publishing.
Agorapulse vs Ocoya
Where Ocoya focuses on content creation and scheduling, Agorapulse focuses equally on what happens after posting — managing the comments, DMs, mentions, and ad comments that your content generates. If your social media workflow includes heavy community engagement, Agorapulse offers capabilities Ocoya simply doesn't have.
Unified social inbox
Agorapulse's Inbox aggregates:
- Comments on all posts across platforms
- Direct messages
- @mentions and tags
- Ad comments (Facebook and Instagram ads)
The Inbox Assistant allows you to set rules that automatically organize and filter incoming messages. You can assign conversations to specific team members, set saved replies for frequently asked questions, and use sentiment analysis to prioritize negative feedback.
Analytics and reporting
Agorapulse provides detailed analytics including audience growth, engagement metrics per post, competitor benchmarking, and custom reports. This is significantly more analytical depth than Ocoya's basic performance tracking.
Platform support
Agorapulse supports Facebook (pages, groups, ads), Instagram (feed, Stories, Reels), Twitter/X, LinkedIn (profiles, pages), YouTube, TikTok, and Google My Business.
Pricing
Free — $0/month (limited features)
Standard — $49/month per user
- 10 social profiles
- Unified inbox
- Publishing and basic reporting
Professional — $79/month per user
- Advanced reporting
- Competitor analysis
- ROI reporting
Advanced — $119/month per user
- Custom workflows
- Advanced permissions
All plans include a 30-day free trial.
Pros
- Best-in-class unified social inbox
- Saved replies and automatic message assignment
- Competitor benchmarking included
- 30-day free trial is the most generous on this list
Cons
- More expensive than Ocoya for solo users ($49/mo vs $19/mo)
- No AI content generation
- Social listening is limited to some platforms
- No crossposting automation
| Feature | Agorapulse | Ocoya |
|---|---|---|
| Social inbox | ✅ Comprehensive | ❌ No |
| Community management | ✅ Core feature | ❌ Basic |
| Pricing | $49/mo per user | $19/mo (Bronze) |
| AI content | ❌ No | ✅ Core feature |
Verdict
Agorapulse is the best Ocoya alternative when community management is central to your social media workflow. If you're generating significant engagement across platforms and struggling to manage it from multiple platform notifications, Agorapulse's unified inbox is transformative. The 30-day free trial gives you plenty of time to evaluate whether the inbox features justify the price difference.
Best for: Brands with active social communities, customer service teams using social platforms, businesses prioritizing engagement alongside publishing.
Alternative #10: Sendible
Sendible is purpose-built for agencies — white-label branding, client workspaces, approval workflows, and content automation all designed around managing social media for clients.
Sendible vs Ocoya
Where Ocoya is designed for brands managing their own social media presence, Sendible is designed for agencies managing social media on behalf of multiple clients. The feature set reflects this focus entirely.
Client management and white labeling
Sendible's agency features include:
- Separate client workspaces with isolated access
- White-label reporting with your agency branding
- Client users who can review content without accessing other accounts
- Branded dashboard available on higher tiers
RSS feed automation
Unlike Ocoya, Sendible includes RSS feed automation that pulls content from blogs and news sources and auto-creates social posts from new articles. For agencies maintaining active posting schedules across multiple clients, this reduces manual content curation significantly.
Content suggestions and discovery
Sendible's content hub suggests articles based on topics relevant to your clients' industries. This is a different approach from Ocoya's AI generation — less "create from nothing" and more "curate what already exists."
Platform support
Sendible supports 20+ platforms including Facebook, Instagram, Twitter/X, LinkedIn, Pinterest, Google My Business, YouTube, Tumblr, WordPress, and Medium. The breadth reflects its agency focus.
Pricing
Creator — $29/month
- 1 user, 6 social profiles
Traction — $89/month
- 4 users, 24 social profiles
- Client management
Scale — $199/month
- 7 users, 49 social profiles
- White-label reports
- Approval workflows
Advanced — $315/month
- 10 users, 100 social profiles
All plans include a 14-day free trial with 15% discount for annual billing.
Pros
- Built specifically for agency client management
- RSS automation reduces manual content work
- White-label reports for client billing
- Large platform support breadth
Cons
- Interface feels dated compared to modern tools
- Analytics less robust than Sprout Social
- No AI content generation
- More expensive than Ocoya for solo users
| Feature | Sendible | Ocoya |
|---|---|---|
| Client management | ✅ Core feature | ❌ No |
| White-label reports | ✅ Yes | ❌ No |
| RSS automation | ✅ Yes | ❌ No |
| AI content | ❌ No | ✅ Core feature |
Verdict
Sendible is the best Ocoya alternative for agencies that have been trying to use Ocoya for client management and finding it insufficient. The client workspaces, white-label reports, and approval workflows are purpose-built for exactly that workflow. At $89/month for 4 users and 24 profiles, it's a strong value proposition for small agencies.
Best for: Digital marketing agencies, freelancers managing multiple client accounts, consultants providing social media services.
Alternative #11: ContentStudio
ContentStudio is the most direct Ocoya competitor on this list — offering AI content creation, visual planning, scheduling, analytics, and content discovery in a single platform, but with more reliable execution.
ContentStudio vs Ocoya
Both ContentStudio and Ocoya aim to be all-in-one social media platforms with AI capabilities. But ContentStudio consistently receives better user reviews for feature reliability, analytics depth, and platform integration stability. If you're switching from Ocoya because of buggy features rather than wanting a fundamentally different approach, ContentStudio is the most natural landing spot.
AI content creation
ContentStudio's AI tools generate captions, hashtags, blog posts, and images. Unlike Ocoya, ContentStudio's AI is built on established LLM infrastructure and receives consistently better reviews for output quality and customization options.
Content discovery
ContentStudio includes a content discovery engine that surfaces trending articles, videos, and social posts in your industry. You can curate and share third-party content alongside your original content — a workflow that complements AI-generated posts and reduces the pressure to create everything from scratch.
Analytics and reporting
ContentStudio provides social media analytics across all platforms with performance metrics, best time to post data, and exportable reports. Analytics are available on all plans, unlike Ocoya where deeper insights are locked behind higher tiers.
Evergreen content recycling
ContentStudio's advanced plans include evergreen content recycling — automatically re-sharing your best-performing posts to maintain consistent posting schedules without constantly creating new content.
Platform support
ContentStudio supports Facebook, Instagram, LinkedIn, TikTok, YouTube, Pinterest, Twitter/X, Google Business, and WordPress — with reliable integrations on all platforms including TikTok.
Pricing
Standard — $29/month
- 1 user, 1 workspace, 5 social accounts
- AI content tools included
Advanced — $69/month
- 2 users, 2 workspaces, 10 social accounts
- Social inbox, evergreen recycling
Agency — $139/month (or $99/month annually)
- Unlimited workspaces and users
- 25+ social accounts
All plans include a 14-day free trial.
Pros
- Most direct Ocoya alternative with similar feature scope
- More reliable AI and platform integrations than Ocoya
- Content discovery reduces content creation pressure
- Analytics available across all plan tiers
Cons
- More complex than simple schedulers (learning curve)
- Agency plans get expensive
- No crossposting automation
- TikTok and YouTube features still developing
| Feature | ContentStudio | Ocoya |
|---|---|---|
| AI content | ✅ More reliable | ✅ Core feature |
| Content discovery | ✅ Yes | ❌ No |
| Analytics | ✅ All plans | ⚠️ Limited on entry |
| Platform stability | ✅ More consistent | ⚠️ Reports of bugs |
Verdict
ContentStudio is the best direct Ocoya replacement if you want the same all-in-one positioning but with fewer frustrations around feature reliability. The AI is more consistent, the integrations more stable, and the analytics available at lower price points. At $29/month for AI content tools, it's a comparable price to Ocoya Bronze with better execution.
Best for: Marketers who want Ocoya's all-in-one vision but with more reliable delivery, content teams combining original creation with content curation.
Alternative #12: Metricool
Metricool delivers social media scheduling with comprehensive analytics — and offers the most generous free plan of any tool on this list, including analytics that most competitors put behind paywalls.
Metricool vs Ocoya
Where Ocoya's analytics are considered shallow by most users, Metricool's analytics are its core strength. If you've been frustrated by Ocoya's limited insights and want to understand what's actually working across your social media, Metricool offers dramatically more data — including a meaningful free tier.
Free plan with real analytics
Metricool's free plan includes:
- 1 brand with all social accounts
- Unlimited scheduled posts
- Analytics (with some platform limitations — LinkedIn and Twitter/X analytics require paid plans)
- Basic competitor tracking
This is substantially more useful than Ocoya's 7-day trial for getting started.
Analytics depth
Metricool's analytics across paid plans include:
- Social media performance metrics across all platforms
- Best times to post based on your actual audience engagement data
- Competitor benchmarking and comparison
- Ad performance tracking (Facebook Ads, Instagram Ads, Google Ads)
- Website traffic analytics
- PDF reports
The competitor benchmarking and ad tracking features are particularly valuable for marketers who want to understand performance in context — not just raw numbers.
AI-powered scheduling
Metricool's Advanced and Custom plans include AI-powered scheduling that automatically determines optimal posting times without requiring manual analysis or using credits.
Platform support
Metricool supports 15+ platforms: Facebook, Instagram, Twitter/X, LinkedIn, TikTok, Pinterest, YouTube, Google My Business, and Twitch — plus Facebook Ads and Google Ads analytics.
Pricing
Free — $0 (indefinite, not a trial)
- 1 brand, basic analytics
Starter — $18/month (annually)
- Expanded analytics history
- Full reporting
Advanced — ~$50/month
- Teams and collaboration
- Advanced reporting, Looker Studio integration
Custom — Enterprise pricing for 50+ brands
Pros
- Genuinely useful free plan (not just a limited trial)
- Best analytics-to-price ratio on this list
- Ad performance tracking across Facebook, Instagram, and Google Ads
- Competitor tracking even on Starter plans
Cons
- No AI content generation
- Free plan excludes LinkedIn and Twitter/X analytics
- Interface can feel information-dense
- No social inbox for community management
| Feature | Metricool | Ocoya |
|---|---|---|
| Free plan | ✅ Indefinite | ❌ 7-day trial only |
| Analytics | ✅ Comprehensive | ❌ Basic |
| Ad tracking | ✅ Yes | ❌ No |
| AI content | ❌ No | ✅ Core feature |
Verdict
Metricool is the best Ocoya alternative if analytics is your primary motivation for switching. The free plan makes it zero-risk to evaluate, and even the paid Starter tier delivers more analytical value than Ocoya's paid plans. For data-driven marketers who want to understand what's working — and why — Metricool is the clear choice.
Best for: Data-driven marketers, small businesses wanting analytics without enterprise pricing, anyone wanting a genuinely useful free scheduling option.
Alternative #13: SocialBee
SocialBee differentiates itself with a content categorization and recycling system designed to maintain consistent posting schedules for creators and businesses with significant evergreen content libraries.
SocialBee vs Ocoya
Where Ocoya helps you generate new content quickly with AI, SocialBee helps you get more value from content you've already created. It's a different philosophy around content strategy — the assumption being that your existing knowledge, expertise, and content library is more valuable than AI-generated filler content.
Content categories and recycling
SocialBee's unique approach:
- Create content categories (e.g., "Educational," "Promotions," "Industry News")
- Assign posts to categories when creating them
- Set category schedules (post 2 educational pieces per day, 1 promotional per day)
- SocialBee automatically recycles evergreen content within each category to maintain your schedule
Once you've loaded quality content into categories, SocialBee keeps your social accounts consistently active without constant new content creation. This is a fundamentally more sustainable approach than relying on AI to generate fresh posts daily.
AI writing assistant
Unlike the heavily-marketed AI in Ocoya, SocialBee's AI writing assistant is positioned as a supporting tool — generating post variations, suggesting hashtags, adapting content for different platforms, and rewriting posts in different tones. It assists your content creation rather than attempting to replace it.
RSS feed automation
SocialBee can pull from RSS feeds and automatically create social posts from new blog content — useful for content creators who want to promote new articles automatically without manual scheduling.
Platform support
SocialBee supports Facebook (pages, groups), Instagram (feed, Stories, Reels), Twitter/X, LinkedIn (profiles, pages), Pinterest, TikTok, Google My Business, and YouTube.
Pricing
Bootstrap — $29/month
- 5 social profiles, 1 user
- Content categories, AI assistant
Accelerate — $49/month
- 10 social profiles, 1 user
- Audience growth tools
Pro — $99/month
- 25 social profiles, 3 users
- Concierge onboarding
All plans include a 14-day free trial.
Pros
- Content category system automates evergreen posting sustainably
- AI assistant integrated without overpromising on quality
- RSS automation for blog content promotion
- Good value for creators with substantial content libraries
Cons
- Category-based approach requires upfront setup time
- More expensive than Ocoya at entry level ($29/mo vs $19/mo)
- Analytics less detailed than Metricool or Sprout Social
- No social inbox for community management
| Feature | SocialBee | Ocoya |
|---|---|---|
| Content recycling | ✅ Category system | ❌ No |
| AI content | ✅ Supporting tool | ✅ Core feature |
| RSS automation | ✅ Yes | ❌ No |
| Free plan | ❌ Trial only | ❌ Trial only |
Verdict
SocialBee is the best Ocoya alternative for creators with extensive evergreen content libraries who want to maintain consistent social media presence without constantly generating new content. The category-based recycling approach builds long-term scheduling sustainability that Ocoya's AI-first approach doesn't address.
Best for: Bloggers with evergreen content libraries, coaches recycling educational content, podcasters repurposing episode content across platforms.
Which Ocoya alternative fits you?
The best Ocoya alternative depends on what specifically isn't working for you. Here's a breakdown by use case:
For effortless multi-platform distribution
- PostOnce — Post once natively, automatic crossposting everywhere. Saves ~4 hours per week. $19/month with no per-channel fees. Best if you already have a content creation process and want distribution handled automatically.
For simple, reliable scheduling
- Buffer — Clean interface, dependable delivery, no frills. $5/month per channel. Best if you just want scheduling to work without complexity.
For enterprise teams
- Hootsuite — 20+ platform coverage, social inbox, reliable team workflows. $99/month. Best for organizations that need enterprise-grade social media management.
For analytics and reporting
- Sprout Social — Industry-leading analytics and social listening. $249/month per seat. Best for brands that need to prove ROI.
- Metricool — Excellent analytics starting free. Best for data-driven creators who don't need enterprise pricing.
For Instagram and visual content
- Later — Visual grid planning, reliable TikTok posting. $25/month. Best for Instagram-first creators.
For team collaboration and approvals
- Planable — Purpose-built approval workflows. $39/month per workspace. Best for agencies and teams where content review matters.
For agencies managing clients
- Sendible — Client workspaces, white-label reports. $29-199/month. Best for agencies managing multiple client accounts.
- SocialPilot — Budget-friendly agency features. $30-200/month. Best for agencies on tighter budgets.
For all-in-one like Ocoya but more reliable
- ContentStudio — Similar positioning to Ocoya with better execution. $29/month. Best for users who want the all-in-one approach but with fewer bugs.
For community management
- Agorapulse — Unified social inbox, message assignment. $49/month. Best for brands with heavy community engagement.
For evergreen content sustainability
- SocialBee — Content categories automate recycling. $29/month. Best for creators with established content libraries.
FAQs about Ocoya alternatives
What's better than Ocoya for crossposting?
PostOnce is significantly better than Ocoya for crossposting. Ocoya requires you to manually schedule content separately for each platform — there's no automatic distribution. PostOnce automates this entirely: you post natively on one platform, and it distributes to all your connected accounts automatically. For creators crossposting on social media across 4+ platforms, this saves hours each week compared to Ocoya's manual workflow.
Is there a free alternative to Ocoya?
Yes. Metricool offers the most genuinely useful free plan — indefinite (not a trial), with unlimited scheduled posts and analytics for one brand. The free plan excludes LinkedIn and Twitter/X analytics, but the core scheduling and Facebook/Instagram analytics are included at no cost.
Buffer also has a free plan supporting 3 channels with 10 posts per channel — useful for getting started, though limited.
Ocoya's 7-day trial is time-limited, making Metricool's free plan far more valuable for budget-conscious users who want to test before committing.
Are there Ocoya alternatives with better AI content generation?
ContentStudio receives significantly better user reviews for AI content generation than Ocoya. The AI outputs are considered more customizable and less repetitive. SocialBee also includes an AI writing assistant positioned as a supporting tool rather than a core value driver — which sets more realistic expectations and tends to produce more useful results.
If AI content generation is your primary reason for using Ocoya, ContentStudio at $29/month is the most direct improvement at a similar price point.
Which Ocoya alternative is best for agencies?
Sendible and SocialPilot are built specifically for agency workflows with client workspaces, white-label reports, and approval workflows. Planable is excellent if approval workflows are your primary agency need.
For agencies who also want to find the best social media management tools for agencies, Sendible's $89/month plan (4 users, 24 profiles) or SocialPilot's $50/month Standard plan (15 profiles, 3 users) represent better value than using Ocoya for client management.
What's the best Ocoya alternative for small businesses?
Buffer or Metricool for small businesses on a budget. Both offer reliable scheduling without the complexity of Ocoya's AI features that may not be necessary if you're writing your own content.
PostOnce is excellent for small businesses that publish similar content across multiple platforms — the post to all social media at once approach eliminates the repetitive scheduling work that adds up quickly for busy small business owners.
Is there an Ocoya alternative that includes graphic design?
Ocoya is somewhat unique in combining graphic design templates with scheduling. Canva (used separately) remains the best design option for social media graphics, and it integrates with most scheduling tools via direct export. ContentStudio is working toward this integration but doesn't currently match Ocoya's built-in design editor depth.
Which alternative has the best analytics compared to Ocoya?
Sprout Social offers the most comprehensive analytics of any tool on this list, but at $249/month per seat it's only justifiable for established teams. Metricool provides the best analytics-to-price ratio — including competitor benchmarking and ad tracking starting from a free plan. Agorapulse also delivers strong reporting at $49/month.
All three are substantially better than Ocoya's analytics at every price tier.
Does any Ocoya alternative support TikTok reliably?
Yes — Later, SocialPilot, Metricool, SocialBee, and Agorapulse all support TikTok with reliably working direct posting. TikTok integration is one of the most frequently reported issues with Ocoya, so switching to any of these tools should resolve that specific frustration.
Final thoughts: Choosing the right Ocoya alternative
Ocoya made a compelling bet that marketers want AI content creation and scheduling in a single dashboard. The concept is right — fewer tools, less context-switching, faster content production. But the execution leaves enough gaps (unreliable AI output, buggy platform integrations, shallow analytics, missing approval workflows) that the promise doesn't consistently match the reality.
The right Ocoya alternative depends on what specifically isn't working:
If you spend too much time manually scheduling the same content across platforms — PostOnce eliminates that entirely. Post once natively, automatic distribution everywhere. It's the workflow change that saves the most time for multi-platform creators, and it approaches the best crossposting tools category differently from any other tool — it automates what you're already doing instead of adding another step to your workflow.
If you want all-in-one but more reliable — ContentStudio at $29/month is the most direct Ocoya alternative, with similar feature breadth but better execution on AI and integrations.
If you just need reliable scheduling without complexity — Buffer is the simplest, most dependable option.
If analytics is what you're missing — Metricool starts free and delivers dramatically more insight than Ocoya at any price point.
If your team needs working approval workflows — Planable was built specifically for this.
If you're managing client accounts — Sendible or SocialPilot are purpose-built for agency workflows that Ocoya doesn't serve well.
For most content creators publishing across multiple platforms daily, PostOnce represents the most significant workflow improvement available. Instead of spending time in any scheduling dashboard — whether Ocoya's or another tool's — PostOnce makes crossposting invisible. You create content the way you already do, and distribution handles itself.
Try PostOnce free for 7 days
Stop manually scheduling the same content across platforms. Post once natively, let PostOnce handle automatic distribution — see how much time you save.
Whether you choose PostOnce or another alternative from this list, the best social media tool is the one that fits your actual workflow — not the one with the longest feature list. Test a few, identify what actually saves you time, and build from there.