Crosspost from Threads to Facebook Automatically

Auto post Threads to Facebook instantly — no downloads, no re-uploads, no manual work. Just publish on Threads and your content appears on Facebook.

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Threads to Facebook: Meta's own ecosystem makes this possible

! Meta has official cross-posting support between Facebook and Threads — it is native

+ ! You can share Facebook posts to Threads via the post composer's cross-post option

+ ! The reverse — Threads to Facebook — requires sharing as a Story or link

+ ! Facebook and Threads audience overlap but have different norms

= too much manual work

↓ There's an easier way

What You Need to Know

01

How creators manually and automatically cross-post between Threads and Facebook

For Facebook-to-Threads: in the Facebook post composer, look for the Threads logo in the 'Share to' section and tap it before publishing.

You can set this as an automatic default or choose it per post.

For Threads-to-Facebook: tap the share icon on any Threads post and select Facebook as the destination.

The post appears as a native Facebook post with a link back to the original Threads post.

Automatic sharing via the Meta Accounts Center is available — go to Settings and Privacy > Accounts Center > Sharing Across Profiles.

02

Adapting your Threads content for a Facebook audience

Threads posts skew toward short, punchy takes and back-and-forth conversation.

Facebook rewards posts that generate comments, especially longer personal stories and questions.

When crossposting from Threads to Facebook, add a sentence of context if the original Threads post assumes familiarity with a conversation thread.

Facebook's reach algorithm is different — visuals help, as does ending the post with a clear question.

Avoid posting raw Threads link previews on Facebook without additional context — native-feeling text performs better.

03

PostOnce gives you automated Threads-to-Facebook control

PostOnce connects Threads and Facebook alongside your full platform lineup, so you can manage all cross-posting from a single dashboard.

Post on Threads and PostOnce handles the Facebook distribution — automatically, consistently, without toggling settings post-by-post.

One post, both Meta platforms covered.

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Features

How PostOnce Handles It

Set up Threads to Facebook crossposting once. PostOnce automates the rest.

Easy Threads Crossposting Setup

Connect your Threads and Facebook accounts, choose your crosspost rules, and you're done.

Setup takes under 60 seconds. After that, everything runs automatically in the background.

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Setup flow

Native Video Upload to Facebook

When you crosspost Threads to Facebook, PostOnce uploads the actual video file — not a link, not a preview.

Your Threads content appears as a native Facebook post, indistinguishable from content uploaded directly.

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Custom Crosspost Rules

Not every Threads post belongs on Facebook. Set hashtag filters, content type rules, or account-level controls to choose what gets crossposted.

Only the content you want on Facebook ends up there.

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Filter rules

Auto Post to Multiple Platforms

Don't stop at Threads to Facebook crossposting. Auto post your Threads content to YouTube Shorts, Facebook, LinkedIn, Threads, and more — all at once.

One post, everywhere. Each platform gets a native upload with adapted formatting.

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Real-Time Automation

PostOnce monitors your Threads account and automatically crossposts new content to Facebook.

No scheduling, no batching. Publish on Threads and it appears on Facebook within minutes — fully automated Threads to Facebook posting.

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Automation

Threads vs Facebook at a Glance

SpecThreadsFacebook
Caption Limit500 chars63,206 chars
Max Video Length5min4h
Preferred Aspect Ratio9:1616:9
Max Video File Size1GB10GB
Carousel SupportUp to 20 itemsUp to 10 items
Hashtag StrategyUp to 1Unlimited
Link SupportYesYes
Primary Audience18-3425-54

Frequently Asked Questions

Under 60 seconds. Connect both your Threads and Facebook accounts, choose your filter rules, and you're done. New Threads posts will automatically appear on Facebook.

PostOnce automatically adapts your 9:16 Threads videos to Facebook's preferred 16:9 format, ensuring they look native.

Yes. Use hashtag filters to control which posts crosspost. For example, add #crosspost to Threads captions and only those posts will go to Facebook. Or exclude specific hashtags to skip certain content.

Your captions transfer in full since Facebook supports up to 63,206 characters, which accommodates Threads's 500 character limit.

Start Crossposting Threads to Facebook

Connect your Threads and Facebook accounts and start crossposting in minutes. No technical setup required.

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