To post an article on LinkedIn, open LinkedIn on desktop, click Write article from the posting composer when it is available, add your headline, body, cover image, and formatting, then publish or share it with a short post. If you only need a quick update, use a normal LinkedIn post instead of an article.
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LinkedIn article vs LinkedIn post
| Format | Best for | Length | Discovery |
|---|---|---|---|
| LinkedIn post | Quick updates, opinions, short lessons | Up to about 3,000 characters | Feed-first |
| LinkedIn article | Long-form essays, guides, thought leadership | Longer editorial content | Profile and search-friendly |
| LinkedIn newsletter | Recurring long-form publishing | Subscriber-based series | Subscribers and profile |
How to publish a LinkedIn article
- Go to LinkedIn on desktop.
- From the home feed, look for the publishing option near the post composer.
- Select Write article if available on your account.
- Add a clear headline that explains the article's promise.
- Add a cover image if relevant.
- Write the article body with short sections and useful headings.
- Preview the article.
- Publish it.
- Share the article with a short LinkedIn post that explains why people should read it.
If you do not see Write article
LinkedIn changes publishing surfaces over time, and not every account sees the same composer options. If you do not see article publishing, use a normal LinkedIn post, a newsletter, a document carousel, or publish on your site and share the key idea on LinkedIn.
How to repurpose a LinkedIn article
A long article can become several short posts: a LinkedIn post, an Instagram carousel, an X/Twitter thread, a Threads post, or a video script. PostOnce can help distribute and repurpose content after it exists. PostOnce is useful when the bottleneck is social distribution: automated crossposting, repurposing existing content, rules and filters, supported platforms including Instagram, X/Twitter, LinkedIn, Bluesky, Threads, Facebook, Pinterest, and YouTube, Creator at $19/month, Pro at $49/month, a 7-day trial, 50,000+ posts processed, and native-post-triggered distribution.
FAQ
Is a LinkedIn article the same as a post?
No. A post is a feed update. An article is longer-form content with a headline, sections, and a more editorial format.
Should I publish articles on LinkedIn or my own blog?
If search ownership matters, publish on your own blog first and share the key ideas on LinkedIn. If LinkedIn audience engagement is the goal, publish directly on LinkedIn.