The best time to post on Facebook is usually when your audience is already active, not a universal hour from a benchmark chart. As a practical starting point, test weekday mornings, lunch hours, and early evenings, then use your own Facebook Page insights to narrow the schedule.
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Starting posting windows to test
| Day | First window to test | Second window to test | Notes |
|---|---|---|---|
| Monday | 9-11 AM | 5-7 PM | Good for business updates |
| Tuesday | 9-11 AM | 12-2 PM | Often a strong weekday test |
| Wednesday | 9-11 AM | 5-7 PM | Good for educational posts |
| Thursday | 9-11 AM | 12-2 PM | Good for launches and reminders |
| Friday | 9-11 AM | 3-5 PM | Keep posts lighter and timely |
| Saturday | 10 AM-12 PM | 6-8 PM | Good for local and lifestyle pages |
| Sunday | 10 AM-12 PM | 5-7 PM | Good for planning and community posts |
How to find your best time
- Review recent Facebook post performance.
- Group posts by weekday and hour.
- Compare reach, engagement rate, comments, shares, and clicks.
- Remove outliers from giveaways or boosted posts.
- Pick two time windows to test for four weeks.
- Schedule consistently.
- Recheck performance monthly.
Scheduling Facebook posts
You can schedule Facebook posts natively through Meta tools, use a social media scheduler, or use automation when Facebook is one part of a broader distribution workflow. PostOnce is useful when a source post should also be distributed to Facebook. PostOnce is useful when the bottleneck is social distribution: automated crossposting, repurposing existing content, rules and filters, supported platforms including Instagram, X/Twitter, LinkedIn, Bluesky, Threads, Facebook, Pinterest, and YouTube, Creator at $19/month, Pro at $49/month, a 7-day trial, 50,000+ posts processed, and native-post-triggered distribution.
FAQ
What is the best time to post on Facebook?
Start by testing weekday mornings, lunch hours, and early evenings. Then use your own Page analytics to choose the best windows for your audience.
What is the best day to post on Facebook?
Tuesday through Thursday are often good starting points for business content, while weekends can work well for local, community, and lifestyle pages.